22 must-have real estate marketing tools for 2026

By Housing News

It’s
time
to
level
up
your
real
estate
marketing
game.
But
where
do
you
begin?
We
know
you
didn’t
get
into
real
estate
for
the
love
of
marketing
or
tech.
Our
team
of
licensed
agents
and
brokerage
marketers
reviewed
dozens
of
products
for
this
comprehensive
guide
to
the
best
real
estate
marketing
tools,
focusing
on
their
potential
to
impact
your
bottom
line.

For
this
update,
we’ve
narrowed
it
down
to
the
22
most
effective,
easy-to-use
and
revenue-boosting
tools
of
2026—
including
mind-blowing
AI-powered
marketing
tools.
Each
tool
on
our
list
will
help
you
scale
faster,
save
time
and
attract
clients
like
a
magnet.

Best
Website
Building
Tools

Best
overall
agent
websites

AgentFire


Best
value
for
money

Placester


Best
for
customizable
websites

Agent
Image


Best
affordable
websites

Squarespace

Best
AI
Marketing
Tools


Best
for

virtual
staging
with
AI
prompts

REimagine
Home


Best
for
ready-made
listing
videos
&
social
content

Trolto


Best
for
affordable
AI
home
staging

Collov
AI


Best
for
copywriting

ChatGPT

Best
Lead
Nurturing
Tools

Best
all-in-one
lead
nurturing

Follow
Up
Boss


Best
for
email
nurturing

Wise
Agent




Best
for
automated
email
and
text
campaigns

iHomeFinder

Best
Social
Media
Marketing
Tools

Best
for
social
media
marketing

Coffee
&
Contracts


Best
for
social
media
scheduling

Hootsuite


Best
for
social
media
graphics

Canva

Best
Lead
Generation
Tools


Best
overall

Market
Leader


Best
for
marketing
presentations

Highnote


Best
for
finding
likely
sellers

Smartzip

Best
Video
Production
Tools


Best
overall
video
marketing
tool

Animoto


Best
for
social
media
video
production

CapCut

Best
Email
Marketing
Tools


Best
overall
email
marketing
tool

Constant
Contact


Best
for
free
AI
video
email
marketing

Dubb


Best
for
free
AI
email
marketing

Scout

Your
website
is
the
most
foundational
of
all
the
real
estate
marketing
tools.
Real
estate
agents
need
cleanly
designed,
highly
functional
websites
to
attract
and
communicate
with
clients.
Ideally,
your
website
should
showcase
you,
your
brand
and
your
expertise.
It
should
also
feature
MLS
listings,
provide
a
lead
capture
form
to
guide
visitors
to
your
mailing
list,
show
off
your
client
testimonials
and
feature
SEO
tools
to
help
your
content
rank
better
on
Google
search.

Here
are
some
marketing
tools
to
help
you
build
a
powerful
real
estate
website
that
delivers
results.

1.
AgentFire:
Best
overall
for
agent
websites

Starting
price:
$119/month

With
its
stunning
layouts,
focus
on
hyper-local
agent
branding
and
sleek
luxury
feel,
AgentFire’s
websites
attract
buyers
and
sellers
and
elevate
your
online
presence.
AgentFire
receives
5-star
ratings
across
multiple
review
platforms
from
agents
who
rave
about
their
website
design
and
functionality.

Regardless
of
your
plan,
AgentFire
offers
useful
features
to
help
scale
your
business,
including
strategic
calls-to-action,
high-converting
landing
pages
and
authority-building
area
guides
that
give
agents
an
instant
edge.
If
you’re
in
the
market
for
a
stellar
website
platform,
AgentFire
is
one
of
the
best
digital
marketing
tools
for
real
estate
agents
you
can
invest
in.

Best
features:

  • Sleek
    design 
  • Hyperlocal
    area
    landing
    pages
  • SEO
    and
    content
    marketing
    service
    add-ons
  • Built-in
    lead
    generation
    features

2.
Placester:
Best
value
for
money

Starting
price:
$59/month

This
customizable
real
estate
website
builder
offers
several
build-out
options
depending
on
your
budget
and
marketing
needs.
The
DIY
option
begins
at
$59
per
month,
but
for
$50
per
month
extra,
you
can
opt
for
a
fully
done-for-you
real
estate
website
that
includes
a
live
chat,
smart
lead
capture
features
and
integrations
with
your
existing
tech
tools.

Best
features:

  • Support
    team
    that
    assists
    with
    marketing
  • IDX
    home
    search
    integration
  • Built-in
    CRM
    with
    auto-responder,
    drip
    email
    campaigns
    and
    email
    blasts

3.
Agent
Image:
Best
for
customizable
websites

Starting
price:
$399
initial
setup,
then
$99/month

Agent
Image
is
known
for
its
beautifully
designed
websites
that
work
seamlessly
with
IDX
providers
to
generate
leads
for
your
real
estate
business.
The
websites
are
created
on
WordPress
to
showcase
your
brand
and
expertise,
and
can
scale
with
you
as
your
team
grows.
The
price
is
a
bit
higher
than
other
options,
but
that
correlates
directly
to
the
amazing
quality
you’ll
get
from
Agent
Image.
Plus,
you’ll
own
your
website

Best
features:

  • Choose
    from
    DIY
    options
    to
    completely
    done-for-you
    website
    design
  • Lead
    capture
    features
    like
    property
    alerts,
    interactive
    maps,
    mortgage
    calculators,
    contact
    forms,
    home
    valuation
    tools
    and
    automated
    emails
  • Pick
    from
    multiple
    themes
    and
    designs

4.
Squarespace:
Best
affordable
websites

Starting
price:
$16/month

Squarespace
is
an
affordable,
drag-and-drop
website
builder
that
offers
a
wide
variety
of
templated
designs
and
a
free
14-day
trial.
There’s
no
IDX
integration
or
other
industry-specific
tools,
but
if
you’re
looking
for
an
affordable
website
for
people
to
look
you
up
online,
Squarespace
is
a
great
starting
place.

Best
features:

  • Appointment
    booking
    plugins
  • Pre-built,
    elegant
    design
    templates
  • Built-in
    SEO
    tools
    and
    social
    media
    integrations

Artificial
intelligence
tools
have
been
integrated
into
many
business
platforms,
speeding
up
tasks,
automating
processes,
and
helping
agents
discover
trends
in
their
markets.
But
AI
is
only
getting
started
in
the
real
estate
industry.
As
the
tech
evolves,
agents
will
be
able
to
streamline
more
processes
and
focus
more
time
and
attention
on
personalized
client
service.

5.
REimagine
Home:
Best
for
virtual
staging
with
AI
prompts

Starting
price:
$14/month

REimagine
Home
makes
virtual
staging
as
easy
as
clicking
a
button,
even
for
the
non-tech-savvy
agent.
Simply
upload
your
images
and
REimagine
Home
will
prompt
you
with
options
to
improve
your
photos.
For
example,
if
you’d
like
to
add
furniture,
it
will
prompt
you
with
design
options,
like
coastal
or
modern,
and
input
the
furniture
and
style
that
fits
perfectly
in
the
room.
If
you
want
to
change
it,
follow
the
design
prompts
to
make
it
exactly
what
you
envision.
REimagine
Home’s
virtual
staging
also
extends
to
the
exterior
of
the
home
for
landscaping,
renderings
and
removal
of
furniture
in
any
room.

Best
features:

  • Adapt
    style
    of
    home
    to
    target
    buyer
    audience
  • Easy
    to
    use
    and
    staging
    completed
    in
    seconds
  • Affordable
    pricing

6.
Trolto:
Best
for
ready-made
listing
videos
&
social
content

Starting
price:
$59/month

Trolto
creates
cinematic
listing
videos
from
static
images
using
AI
technology.
Simply
upload
your
images
and
watch
the
magic
work.
Trolto
even
adds
special
effects
like
a
fireplace
flickering
or
water
flowing
to
make
your
video
even
more
realistic.
In
addition
to
the
ready-made
listing
videos,
Trolto
also
has
a
content
creator
application
that
puts
together
posts
and
reels
for
your
real
estate
marketing.
Schedule
them
in
advance
using
the
built-in
content
calendar
and
let
Trolto
post
directly
to
your
social
channels.

Best
features:

  • Animate
    still
    objects
  • Variety
    of
    social
    media
    posts
  • Hyper-realistic
    and
    made
    in
    seconds

7.
Collov
AI:
Best
for
affordable
AI
home
staging

Starting
price:
$119/month

Collov
AI
is
a
new
AI
home
staging
app
that
creates
stylish,
photorealistic,
virtually-staged
images
in
30
seconds
flat.
Starting
at
just
23
cents
per
image,
Collov
AI
allows
you
to
remove
furniture
and
declutter
a
listing
photo,
and
choose
from
dozens
of
interior
design
themes
to
complement
any
home.
It’s
an
ideal
marketing
tool
for
listing
agents
and
buyers’
agents
who
want
to
dip
their
toe
into
virtual
staging
without
breaking
the
bank.

Best
features:

  • AI-powered
    furniture
    removal
    and
    decluttering 
  • AI-powered
    virtual
    staging 
  • Lightning-fast
    image
    generation

8.
ChatGPT:
Best
for
copywriting

Starting
price:
Free
for
the
basic
model

ChatGPT
from
OpenAI
is
a
language
learning
model
AI
tool
that
real
estate
agents
can
use
to
write
listing
descriptions,
social
media
posts,
emails,
newsletters,
area
guides,
text
messages
or
an
entire
welcome
email
series
for
new
clients.
Use
it
to
role-play
and
practice
your
scripts,
as
a
personal
assistant
or
to
brainstorm
ideas
for
your
next
marketing
or
email
drip
campaign.
The
possibilities
are
endless
with
this
mighty
tool.

Best
features:

  • Free
    to
    use
    the
    basic
    platform
  • Easily
    use
    in
    conjunction
    with
    other
    tools
  • Create
    content
    in
    seconds,
    freeing
    up
    time
    and
    brain
    power

Keep
track
of
your
clients
like
the
pro
you
are
by
leveraging
the
right
client
relationship
manager
(CRM).
A
CRM
will
help
you
streamline
your
sales
processes,
store
client
data,
manage
leads
and
keep
track
of
each
time
you
connect
via
email,
text
or
phone
with
every
lead
in
your
network.

9.
Follow
Up
Boss:
Best
all-in-one
lead
nurturing

Starting
price:
$58
per
month

Follow
Up
Boss
is
one
of
the
most
powerful
stand-alone
CRMs.
It
helps
you
organize
leads,
communications,
drip
campaigns
and
more—all
in
one
place.
It
integrates
with
over
250
SaaS
applications
and
lead
sources
so
you
can
create
a
business
ecosystem
that
incorporates
your
favorite
tools
and
systems.

Best
features:

  • Mobile
    CRM
    app
  • Exceptional
    integration
    capabilities
    with
    different
    platforms
    like
    WordPress
    for
    websites
    and
    Zillow
    or
    SmartZip
    for
    lead
    generation
  • Top-notch
    flexibility,
    giving
    agents
    the
    freedom
    to
    choose
    their
    preferred
    tool
    integrations

10.
Wise
Agent:
Best
for
email
nurturing

Starting
price:
$49/month

While
some
all-in-one
systems
may
be
cost-prohibitive
for
many
single
agents
just
starting
out,
Wise
Agent
offers
a
comprehensive
alternative
at
an
affordable
price.
Wise
Agent
offers
customizable
landing
pages,
a
full-featured,
easy-to-use
CRM
and
analytics
to
give
you
everything
you
need
to
build
your
real
estate
marketing
strategy.

Best
features:

  • Easy-to-use
    interface
    with
    resource
    library
  • Automated
    drip
    campaigns
    with
    AI-assisted
    responses
  • Customizable
    landing
    pages
  • Complimentary
    one-on-one
    onboarding

11.
iHomeFinder:


Best
for
automated
email
and
text
campaigns

Starting
price:
$169/month
+
$250
one-time
setup
fee

Getting
leads
in
your
inbox
is
only
half
the
battle;
the
rest
lies
in
warming
them
up
enough
to
work
with
you,
which
is
where
iHomeFinder
comes
in.
The
iHomeFinder
system
automates
lead
nurturing
through
email
and
text
campaigns
by
tracking
behavioral
triggers.
These
triggers
will
send
targeted
messages
to
keep
your
leads
warm
until
they
are
ready
to
transact.
This
way,
agents
can
focus
on
working
their
current
deals,
while
the
automations
work
for
them
behind
the
scenes.

Best
features:

  • CRM
    and
    customizable
    IDX
    website
  • Ability
    to
    purchase
    seller
    leads
    monthly
  • Mobile
    app
  • Lead
    activity
    tracking

You
don’t
have
to
be
an
influencer,
but
every
agent
needs
to
cultivate
a
social
media
presence.
The
more
authentic,
the
better.
Think
of
your
social
media
audience
as
the
waiting
room
for
your
future
friends
(and
clients)
lists.
Yes,
they
will
find
you
on
platforms
like
Instagram
and
Facebook
first,
but
you
want
to
encourage
them
to
stick
around
and
eventually
join
your
email
list
using
some
of
the
other
real
estate
marketing
tools
we
list
here.

12.
Coffee
&
Contracts:
Best
for
social
media
marketing

Starting
price:
$74/month
for
solo
agents,
$54
per
user/month
for
teams

Coffee
&
Contracts
is
a
social
media
toolkit
for
real
estate
agents.
For
$74
a
month,
you
get
loads
of
beautiful,
ready-made
Canva
templates
strategically
designed
to
attract
and
convert
your
followers
into
fresh
new
leads.
It’s
super
organized,
with
a
content
database
sorted
by
topic.
The
catch?
The
designs
aren’t
exclusive
to
you,
and
there’s
no
automation
for
posting.

But
it
does
offer
a
handy
content
calendar,
and
it’s
quite
a
deal
compared
to
hiring
a
social
media
manager
or
graphic
designer
(or
both).
It’s
founded
by
real
estate
professional
Haley
Ingram,
who
understands
the
struggles
agents
have
carving
out
time
for
social
media
marketing.

Best
features:

  • Ready-made
    templates
    for
    Instagram,
    Facebook,
    TikTok
    and
    YouTube
  • Image
    licensing
    at
    varying
    tiers
  • Exclusive
    reel
    and
    fun
    meme
    ideas
    created
    by
    The
    Broke
    Agent
  • Access
    to
    a
    members-only
    Facebook
    group

13.
Hootsuite:
Best
for
social
media
scheduling

Starting
price:
$99/month

Hootsuite
is
a
comprehensive
social
media
scheduler,
manager
and
analytics
dashboard.
It’s
designed
to
increase
your
productivity,
helping
you
schedule
posts,
monitor
traffic
and
review
engagement
across
multiple
channels.
You
can
even
design
your
posts
directly
inside
the
platform.

Best
features:

  • AI
    content
    creation
  • Post
    time
    optimizer
  • Engagement
    tools
  • Ads
    insights

14.
Canva:
Best
for
social
media
graphics

Starting
price:
Free

Canva
is
super
user-friendly
and
packed
with
real
estate-specific
templates.
The
drag-and-drop
interface,
plus
a
huge
library
of
graphics
and
fonts,
makes
designing
your
own
mailers,
postcards
and
social
media
posts
a
breeze.
Canva
is
perfect
for
everything
from
new
listings
to
brand
promotion.

Start
for
free
and
explore
premium
features
for
more
advanced
options,
like
AI
features,
a
more
extensive
template
selection
and
better
quality
designs.
It’s
great
for
collaborative
design
projects
with
your
team,
works
on
all
your
devices
and
has
tons
of
images
and
graphics
to
choose
from.

Best
features:

  • Huge
    library
    of
    real
    estate-specific
    templates
  • Upload
    your
    brand
    colors
    and
    fonts
    into
    your
    brand
    kit
    for
    easy
    use
  • Premium
    license-free
    imagery

Once
people
find
you,
you
need
to
make
it
easy
for
them
to
contact
you.
Prominently
displaying
your
phone
number
and
including
a
lead
capture
form
on
your
website
is
the
first
place
to
start,
but
we
recommend
a
few
strategic
marketing
tools
specifically
for
supercharging
your
lead
gen
efforts.

15.
Market
Leader:
Best
overall
for
marketing
and
lead
gen

Starting
price:
$189/month
(individual
agents),
$329/month
for
up
to
10
users
(small
teams),
custom
pricing
for
large
teams
and
brokerages

Market
Leader
offers
an
all-in-one
CRM
that
serves
as
one
of
the
best
real
estate
marketing
tools
for
agents.
It’s
a
lead
generation
system
that
focuses
on
client
management
and
automation,
and
features
an
intuitive
dashboard
for
organizing
client
details
and
tracking
your
touchpoints
over
time.
Market
Leader’s
CRM
also
integrates
with
more
than
40
lead
sources,
including
Zillow
and
Realtor.com.

Best
features:

  • Automated
    text
    and
    email
    alerts
  • MLS
    integration
  • Mobile
    CRM
    app
  • Lead
    conversion
    action
    plans

16.
Highnote:
Best
for
marketing
presentations

Starting
price:
$29/month

Highnote
is
a
presentation
builder
that
lets
you
put
together
stunning
listing
and
buyer
presentations
in
minutes
with
its
easy-to-use
drag-and-drop
design
elements.
With
Highnote’s
built-in
features
and
massive
template
library,
you
can
create
the
right
presentations
quickly
and
easily.

Scroll
through
dozens
of
other
agents’
presentations
to
get
inspo
or
use
them
as
templates
and
just
add
your
own
branding
and
flair.
If
you
don’t
find
what
you’re
looking
for,
a
custom
option
allows
you
to
tailor
your
presentation
to
your
specific
needs.
Send
a
link
to
your
presentation
and
track
your
clients’
click
activity
to
see
if
they’re
most
interested
in
pricing,
photos,
videos,
attached
files
and
more

so
you’ll
know
exactly
how
to
follow
up.

Best
features:

  • Easy-to-use
    templates
    and
    drag-and-drop
    elements
  • Integrates
    with
    many
    other
    platforms
  • Instant
    notifications
    when
    your
    presentations
    are
    read
    and
    for
    how
    long

17.
Smartzip:
Best
for
finding
likely
sellers

Starting
price:
$500/month

Smartzip
specializes
in
seller
leads,
leveraging
predictive
analytics
to
help
identify
likely
sellers
as
early
as
six
to
12
months
before
they
list
their
property.
This
real
estate
marketing
tool
gives
you
the
first-mover
advantage
while
providing
robust
follow-up
tools
to
help
you
nurture
relationships
with
potential
seller
clients
with
ease.

Best
features:

  • Smart
    CRM
  • Home
    valuation
    landing
    pages
    (for
    value-driven
    lead
    capture)
  • Geographic
    farming
    marketing
    tools

Video
is
a
key
component
of
real
estate
agent
marketing.
Using
the
right
tools
to
create
and
edit
polished
or
purposely
casual
videos
will
help
you
stand
out
and
get
noticed
in
crowded
social
media
spaces
like
TikTok
and
Instagram
Reels.

18.
Animoto:
Best
overall
video
marketing
tool

Starting
price:
Free
with
Animoto
branding

Ready
to
start
creating
amazing
videos
for
your
social
media
in
minutes?
Animoto
has
long
been
an
industry
leader
in
video
creation.
With
drag-and-drop
templates
and
snappy
visual
effects,
making
short,
engaging
content
has
never
been
more
accessible.
Animoto
will
help
your
real
estate
marketing
stand
out
with
a
few
simple
steps.

Best
features:

  • Save
    custom
    brands
    and
    templates
  • Share
    to
    multiple
    platforms
    directly
    from
    the
    dashboard
  • Library
    of
    Getty
    stock
    images
    and
    licensed
    audio
  • Create
    screen
    or
    webcam
    recordings
    inside
    the
    platform

19.
CapCut:
Best
for
social
media
video
production

Starting
price:
Free

Take
social
media
video
creation
to
the
next
level
using
CapCut.
Short
on
video
content
ideas?
Let
the
massive
library
of
trendy
templates
guide
your
ideation,
or
tap
into
the
AI-powered
video
generator
to
speed
up
your
process.
Just
type
in
your
idea
and
click
“Script
to
Video.”
Then
use
the
“AI
Writer”
to
generate
your
script,
click
“Smart
Generation”
and
let
the
AI
video
generator
create
your
video.

Best
features:

  • Edit
    filler
    words
    from
    podcast
    videos
    with
    AI
  • Easily
    convert
    long-form
    videos
    into
    short
    videos
    with
    intelligent
    scene
    detection
  • AI-powered
    editing
    tools
  • Extensive
    library
    of
    effects
    and
    filters

Email
is
one
of
the
best
marketing
tools
for
real
estate
agents.
Unlike
social
media
platforms,
you
aren’t
at
the
mercy
of
an
algorithm.
Email
gives
you
a
direct
line
to
customers
who
eagerly
give
you
their
email
addresses.
Choosing
the
right
marketing
platform
will
help
you
nurture
long-lasting
client
relationships.

Starting
price:
$12
per
month

With
a
well-earned
reputation,
Constant
Contact
offers
a
robust
CRM
solution
on
top
of
its
flagship
email
marketing
features.
The
platform’s
email
editor
is
highly
intuitive,
with
hundreds
of
templates
to
choose
from.
Its
analytics-driven
features
help
you
track
opens
and
clicks,
plus
give
you
additional
tools
like
sign-up
forms,
surveys,
polls
and
SMS
integration
to
help
build
client
engagement.

Best
features:

  • AI-assisted
    content
    writing
  • Dynamic
    and
    functional
    templates
  • Mobile
    app
    for
    on-the-go
    management

21.
Dubb:
Best
for
free
AI
video
marketing

Starting
price:
Free

Dubb
is
an
AI
video
marketing
tool
that
leverages
AI
to
write,
record,
send
and
track
the
performance
of
marketing
videos.
The
app
allows
you
to
quickly
and
easily
record
screenshare
videos
right
from
your
web
browser
or
phone.

Dubb’s
AI
helps
you
improve
your
script
and
can
even
create
AI
videos
of
you
speaking
from
your
writing.
Once
you
create
a
video
you
love,
send
it
to
your
clients
via
text
or
email
using
the
app.
It’s
perfect
for
sending
your
insights
along
with
listing
updates
to
your
clients.

Best
features:

  • In-app
    screenshare
    video
    recording 
  • AI
    script
    enhancement 
  • AI
    videos
    from
    written
    text 
  • Video
    sharing
    via
    email
    and
    text

22.
Scout:
Best
for
free
AI
email
marketing

Starting
price:
Free
for
five
email
campaigns
&
70
emails
per
day

Scout
is
an
innovative
new
AI
marketing
tool
that
leverages
millions
of
data
points
to
enhance
your
lead
data
and
create,
send
and
track
personalized
email
campaigns
and
follow-ups.
Here’s
how
it
works:
The
app
pulls
crucial
data
about
your
leads,
such
as
the
size
of
their
home,
purchase
price,
number
of
bedrooms
and
length
of
occupancy,
and
then
uses
AI
to
write
and
send
them
personalized
emails
based
on
their
data.
If
your
lead
doesn’t
respond,
the
system
creates
and
sends
personalized
follow-up
emails
automatically.
It’s
a
fantastic
tool
for
busy
agents
with
large
databases.

Best
features:

  • Lead
    enhancement 
  • AI-written
    personalized
    emails
    and
    automated
    follow-ups

Our
methodology

HousingWire
is
the
destination
for
industry
leaders
and
decision-makers
to
stay
informed
and
stay
ahead
of
what’s
going
on
in
the
constantly
evolving
U.S.
housing
industry.
As
an
experienced
real
estate
agent
and
instructor
in
Florida,
I
have
years
of
experience
using
many
platforms
on
this
list.

Coupled
with
my
hours
of
research,
testing
and
delving
into
online
comments
to
learn
other
agents’
experiences,
I
leaned
on
my
knowledge
of
real
estate
agent
pain
points
to
create
this
list
of
marketing
tools.
I
considered
several
factors
for
this
review,
including:

  • Pros
    and
    cons
    of
    each
    tool
  • Price
  • Special
    features
  • Ease
    of
    use
  • Return
    on
    investment
  • Client
    support
  • Customer
    reviews

I
curated
and
evaluated
each
platform,
analyzing
a
broad
sampling
of
reviews
across
social
media,
the
Better
Business
Bureau
(BBB),
and
online
discussion
forums
so
you
wouldn’t
have
to.

FAQs:
Real
estate
marketing
tools

What
is
the
best
real
estate
marketing
tool?

The
best
marketing
tool
is
the
one
you
will
actually
use
consistently.
Tons
of
fantastic
software,
apps
and
more
are
available
to
real
estate
agents
to
help
market
their
businesses.
But
if
you
tend
to
sign
up
for
tools
and
then
not
use
them,
you’re
wasting
valuable
resources.
The
best
course
is
to
find
a
handful
of
tools
that
fit
you
and
your
specific
personality,
goals
and
style.
There
are
a
ton
of
great
tools
listed
here,
but
you
don’t
need
all
of
them.
Choose
your
top
three
to
five
to
get
started
and
add
additional
tools
as
your
needs
change.

What
type
of
marketing
is
best
for
real
estate?

In
real
estate
marketing,
there
is
no
one-size-fits-all
approach.
Marketing
should
fit
your
personality,
goals
and
your
unique
market.
For
example,
in
some
markets,
postcards
work
exceptionally
well,
while
they
fall
flat
in
others.
It
may
also
depend
on
who
your
target
audience
is.
Video
works
great,
especially
for
clients
not
local
to
your
market,
whereas
postcards
may
be
a
little
more
difficult
to
use
effectively.

What’s
the
best
real
estate
marketing
tool
to
market
me
and
my
business?

Video
is
the
fastest
way
to
establish
a
connection
with
your
target
audience.
Even
if
you’re
an
introvert
and
don’t
think
your
audience
is
interested
in
your
personality,
you
will
attract
the
audience
that
gets
you.
Don’t
be
afraid
to
lean
into
your
quirkiness
and
just
be
your
authentic
self.
Video
allows
your
audience
to
get
to
know
you
and
your
personality
and
helps
them
make
connections
that
keep
them
coming
back
to
your
brand.

What’s
the
best
real
estate
marketing
tool
to
market
my
listings?

You
can
use
many
platforms
to
market
your
listings,
but
you
should
always
include
high-quality
images
and
video
walkthroughs
on
your
website
and
social
media
platforms.
Your
MLS
feed
gets
picked
up
by
sites
like
Zillow,
Homes.com,
and
Realtor.com.
Increasingly,
agents
are
including
video
components
in
their
listings
to
give
prospects
a
virtual
tour
experience
before
they
make
an
appointment
to
see
a
property
in
person.

What
are
the
4
P’s
of
marketing
in
real
estate?

The
four
Ps
of
marketing
in
real
estate
are
product,
price,
place
and
promotion.
Let’s
dig
in


Product:

Another
word
for
a
product
in
real
estate
is
simply
the
property.
What
is
being
sold
or
rented?
This
“P”
includes
not
just
the
physical
characteristics
of
the
property
(square
footage,
bedrooms,
bathrooms,
design,
etc.)
but
also
its
added
features
like
school
district,
acreage,
views,
proximity
to
amenities,
etc.


Price:

In
real
estate,
the
price
isn’t
always
straightforward.
Included
in
this
“P”
are
the
property’s
current
value,
its
property
taxes
and
factors
like
who
is
financing
the
deal.
You
also
have
to
consider
market
conditions,
which
always
impact
the
price
and
demand.


Place:

Another
way
to
think
of
this
“P”
is
“positioning.”
How
are
you
positioning
the
property
in
the
market?
Of
course,
its
physical
location
matters,
but
this
category
also
relates
to
where
you
market
the
property.
A
luxury
property
might
be
shown
by
appointment
only
(instead
of
an
open
house)
or
shown
to
luxury
brokers
at
a
broker’s
open,
with
invites
sent
to
the
leading
luxury
agents
in
your
area.
Meanwhile,
land
might
be
marketed
to
enterprising
buyers
willing
to
build
their
dream
home
from
the
ground
up.


Promotion:

This
“P”
involves
the
marketing
strategies
used
to
sell
or
lease
properties.
Promotion
includes
advertising,
public
relations,
marketing
collateral,
digital
marketing,
media
outreach,
open
houses,
broker’s
open,
caravans,
showings,
livestreams,
3-D
virtual
tours
and
all
of
the
tools
we
included
on
this
list
of
best
marketing
tools
for
real
estate
agents.

Real
estate
marketing
tools:
The
full
picture

That’s
a
wrap!
We’ve
covered
the
best
paid
and
free
real
estate
marketing
tools
for
agents.

Finding
the
right
mix
of
real
estate
marketing
tools
can
help
you
revolutionize
how
you
connect
with
potential
clients,
be
more
productive
and,
ultimately,
grow
your
business.
Use
these
real
estate
marketing
tools
to
streamline
your
workflow
and
get
in
front
of
more
potential
buyers
and
sellers
to
close
more
deals
this
year.

When
you’re
not
stressed
out
from
handling
admin
and
marketing
tasks
and
getting
bogged
down
in
tech,
you
can
simply
show
up
as
yourself
at
showings,
walk-throughs,
on
social
media
,
at
in-person
events

and
at
the
closing
table.

Real
estate
advice
+
top
tech,
lead
gen
&
marketing
tools

delivered
to
your
inbox.


Get
expert
advice,
independent
reviews
and
product
recommendations
from
our
editorial
team
of
experienced
real
estate
agents,
brokers
and
coaches.

 

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