Want
to
build
a
real
estate
career
that
lasts?
Mastering
the
art
(and
science)
of
real
estate
marketing
is
a
crucial
first
step.
The
key
to
effective
real
estate
marketing
is
finding
that
Goldilocks
mix
of
strategies
that
work
for
your
personal
brand,
resonate
with
your
market
niche
and
don’t
send
you
to
the
poor
house.
Not
easy.

To
help,
we
updated
our
list
of
proven
real
estate
marketing
ideas
to
include
innovative
new
ideas
for
2025
and
beyond
— 
including
fresh
new
ways
to
leverage
AI
in
your
marketing.
After
the
ideas,
we
walk
you
through
how
to
integrate
them
into
your
marketing
plan
so
you
can
reach
your
goals
faster.

Online
real
estate
marketing
ideas  

A
well-planned
mix
of
online
marketing
strategies
to
reach
buyers
and
sellers
remains
one
of
the
fastest
ways
to
grow
your
business
in
2025.
According
to
the
latest
National
Association
of
Realtors
(NAR)
Consumer
Housing
Trends
Report,

51%
of
millennials
said
they
were
more
likely
to
hire
an
agent
with
a
social
media
presence.
Additionally,
more
sellers
found
their
agent
online
than
through
a
referral
in
2024.

The
best
time
to
upgrade
your
online
marketing
was
five
years
ago.
The
second
best
time
is
now.
Here
are
our
best
online
marketing
strategies:

1.
Run
AI-powered
ad
campaigns

Online
advertising
is
a
game
of
inches.
Even
small
tweaks
to
your
ads
and
targeting
can
lead
to
big
changes
in
your
bottom
line.
AI
tools
help
you
make
small
changes
that
get
you
more
bang
for
your
real
estate
marketing
bucks.
They
analyze
browsing
behavior
and
ad
performance
to
help
you
get
the
right
ad
to
the
right
lead
at
the
right
time.
Magic!

Not
sure
where
to
start?
For
Facebook
and
Instagram,
Meta’s

Advantage+
AI
tool
is
already
helping
some
businesses
lower
their
ad
costs
by
19%.
If
you’re
running
home
valuation
ads
on
Google,
their

Performance
Max
tool
can
help
you
drive
more
leads
for
a
lower
price.
Still
on
the
fence
about
using
AI
in
your
marketing?
Your
competitors
aren’t.

One
study
showed
that
real
estate
companies
are
already
increasing
net
income
by
10%
using
AI.

Related
article

2.
Send
interactive
buyer
&
listing
presentations

Want
your
marketing
to
stand
out
in
a
post-NAR
settlement
market?
You
need
to
step
up
your
presentation
game.
PDFs
are
out.
Interactive
presentations
that
measure
results
are
in:

Highnote
helps
you
create
engaging,
trackable
interactive
presentations
to
give
you
that
crucial
edge
with
buyer
and
seller
leads.
You’ll
get
dozens
of
interactive
templates
for
buyer
presentations,
pre-listing
presentations,
listing
presentations
and
more
—
all
created
and
tested
by
top-producing
agents
to
win
more
clients.
Need
something
special?
Their
team
of
marketing
experts
can
create
a
custom
interactive
listing
presentation
just
for
you.
You
can
sign
up
for
a
free
trial
here:

3.
Send
personalized
video
text
messages

With
an
amazingly
high

open
rate
of
98%,
text
messages
are
one
of
the
most
effective
ways
to
market
your
business.
Quick-hit
videos
that
answer
common
buyer
questions
or,
better
yet,
answer
a
specific
client
question
get
the
best
results.
You
can
pre-record
your
answers
to
send
them
faster
or
take
a
few
minutes
to
record
them
on
the
fly
for
important
clients.

Here
are
a
few
tips
for
sending
better
video
text
messages:

• Write
  scripts
  for
  your
  videos
  that
  include
  a
  verbal
  CTA:
  End
  every
  video
  text
  with
  a
  quick
  
  “call
  me
  at
  555-555-5555
  with
  any
  questions.”
• Keep
  your
  videos
  short
  —
  around
  30
  to
  60
  seconds.
• Write
  a
  text
  telling
  them
  about
  the
  video:
  
  “Hi
  Jennifer,
  this
  is
  a
  pretty
  complicated
  subject,
  so
  I
  recorded
  this
  quick
  video
  to
  answer
  your
  question.
  Call
  me
  if
  you
  have
  any
  questions!”
• You
  can
  send
  video
  texts
  to
  segments
  in
  your
  database
  using
  CRMs
  like
  
  CINC
  or
  through
  apps
  like
  
  BombBomb
  or
  
  Dubb.

4.

Find
hidden
sellers
in
your
database
with
AI

Believe
it
or
not,
your
database
might
just
be
your
best
source
for
new
business
in
2025.
The
hundreds
of
“cold”
leads
taking
up
space
in
your
CRM?
A
surprising
number
of
them
will
sell
in
the
next
six
months.
The
key
is
knowing
when
and
how
to
reach
them. 

Fello’s
proprietary
AI
makes
it
easy.
It
sifts
through
millions
of
data
points
to
evaluate
and
score
every
lead
in
your
CRM
based
on
their
likelihood
of
selling.
Then
it
automatically
creates
and
sends
marketing
campaigns
via
email
and
direct
mail
to
spark
more
conversations
that
turn
into
closed
deals. 

5.
Create
or
share
viral
memes
on
Instagram
and
Facebook

Today,
even
giant
brands
like
Chipotle
use
memes
to
market
their
businesses.
They
inject
a
bit
of
much-needed
levity
into
your
real
estate
marketing
mix.
Why
is
humor
so
important
for
real
estate
marketing?
Simple.
It
helps
convince
people
that
spending
a
Sunday
afternoon
with
you
might
actually
be,
god
forbid,

fun.

Luckily,
you
don’t
have
to
go
to
art
school
to
create
memes
that
make
your
audience
chuckle.
Most
viral
memes
are
simple,
short
videos
that
use
trending
audio.
Find
trending
audio
in
your
Instagram
app
in
the
professional
dashboard.
Make
a
habit
of
checking
it
daily
so
you
can
jump
on
viral
trends.
This

meme
from
an
agent
in
Tampa
is
just
30
seconds
long
and
got
her
hundreds
of
likes.

6.
Gift
your
clients
memorable
experiences,
not
cheap
swag
with
your
logo
on
it

Giving
better
closing
gifts
is
an
easy
way
to
elevate
your
real
estate
marketing
game
in
2025.
Here’s
why:
Most
agents
make
the
mistake
of
using
their
closing
gifts
for
self-promotion.
That
might
have
worked
in
2021
when
homes
were
flying
off
the
market,
but
in
2025,
you
need
to
take
gifting
seriously.
It’s
the
cherry
on
top
of
your
warm,
competent
service
and
will
be
the
last
impression
they
have
of
you
before
your
first
follow-up.
You
need
to
make
it
count.

Savvy
real
estate
marketers
gift
memorable
experiences,
not
cheap
swag.
Giftory
makes
it
easy.
Using
their
app,
you
can
gift
your
clients
something
they
will
actually
remember
fondly
instead
of
shoving
into
a
kitchen
cabinet.
They
offer
everything
from
$50
cocktail-making
classes
to
helicopter
rides
to
wow
even
your
most
jaded
clients.

7.
Create
buzzworthy
polls
on
social
media

Interactive
polls
market
your
business
in
a
fun
way.
People
love
sharing
their
opinions,
and
the
engagement
will
help
get
your
content
in
front
of
more
viewers.
Create
polls
about
almost
anything,
but
“this
or
that”
polls
that
ask
people
to
choose
between,
say,
a
Malibu
beach
house
or
a
lofty
mountain
retreat
work
best.
Kitchens
are
another
popular
topic
for
polls.
People
have
surprisingly
strong
opinions
on
cabinet
choices
and
kitchen
islands. 
We
definitely
do.

8.
Use
AI
to
virtually
stage
listings

Have
picky
buyers
who
“just
can’t
picture
themselves”
living
in
the
homes
you
show
them?
Pull
up
an
AI
staging
app
like
Collov
AI
on
your
tablet,
and
transform
that
dreary
second
bedroom
with
the
stained
carpet
into
the
home
office
of
their
dreams.
Collov
removes
furniture
and
creates
Zillow-ready
staged
images
in
just
30
seconds
—

for
less
than
25
cents
each.
See
our
example
above.
It’s
like
magic.

Already
know
what
your
buyers
want?
Virtually
stage
each
listing
before
your
showing
and
send
it
to
your
buyers
in
a
follow-up
email. 
When
you’re
done,
email
the
virtually
staged
images
to
the
listing
agent
to
score
brownie
points.
It’s
an
easy
way
to
integrate
the
latest
AI
technology
into
your
real
estate
marketing
as
a
buyer’s
agent.

Related
article

9.
Get
video
testimonials
to
share
on
your
website
and
social
media

Video
testimonials
are
more
believable
(and
more
persuasive)
than
text-only
reviews
—
even
on
Zillow.
One
testimonial
video
where
people
can
SEE
how
happy
your
former
clients
are
can
do
more
for
your
brand
than
20+
text-only
reviews.
They’re
just
more
trustworthy.
Not
sure
how
to
format
your
testimonial
videos?
Check
out
how
persuasive
this
video
testimonial
from
Texas
Realtor
Brian
Lott’s
former
clients
is.
He
starts
with
B
Roll
footage
from
his
farm
area
and
then
just
lets
them
tell
their
story.
You
can
see
how
happy
they
were
with
his
service.

The
key
to
getting
former
clients
to
agree
to
video
reviews
is
to
make
it
easy.
Send
them
a
quick
email
with
3
or
4
questions
to
jog
their
memory
so
they’re
ready
to
talk
as
soon
as
you
sit
them
down
to
record.

Related
article

10.
Post
educational
videos
on
Instagram
Reels

Short
educational
videos
are
one
of
the
best
ways
to
market
yourself
as
a
trusted
advisor
on
social
media.
Here’s
why:
Instagram
and
Facebook
prioritize
quick-hit
videos
since
they
increase
their
ad
revenue.
That
means
your
content
will
be
shown
to
more
people
more
often
—
the
holy
grail
of
social
media
marketing.

Of
course,
not
everyone
is
a
social
media
whiz.
Luckily,
you
don’t
have
to
be.
Coffee
&
Contracts’
marketing
platform
gives
you
viral-worthy
social
media
templates
and
educational
video
scripts
—
all
created
by
top-producing
agents
and
real
estate
marketers.
It’s
like
hiring
a
social
media
manager
for
less
than
you
spend
on
coffee
every
morning.

11.
Post
neighborhood
tour
videos
on
YouTube

Posting
deep-dive
neighborhood
tours
on
your
YouTube
channel
is
an
excellent
way
to
market
your
services
to
people
moving
to
your
farm
area.
The
first
step
people
take
before
looking
at
homes
is
finding
a
new
neighborhood,
which
is
stressful.
By
posting
neighborhood
tour
videos,
you’ll
reach
leads
early
in
their
buying
journey
and
start
marketing
to
them
before
other
agents.

Even
better,
it’s
one
of
the
few
marketing
strategies
where
long
videos
outperform
short
ones
—
perfect
for
boosting
your
watch
time
on
YouTube.
Make
sure
to
include
lots
of
useful
information
about
school
districts,
the
best
blocks
to
live
on
and
anything
else
someone
considering
the
neighborhood
might
want
to
know.

For
the
best
results,
embed
your
neighborhood
tour
videos
on
your
website.
They
might
help
you
rank
better
on
search
engines.
Need
some
inspiration?
Check
out
the
neighborhood
tour
videos
on
Melissa
Terizs’

DC
Real
Estate
Mama
blog.

12.
Create
a
professional
website

Social
media
profiles
are
important
for
marketing,
but
a
professional
website
is
crucial.
After
all,
you’re
a
business
of
one,
not
just
a
social
media
personality.
Websites
increase
trust
with
buyers
and
sellers
in
ways
that
social
media
can’t.
If
you
don’t
have
one,
you
risk
looking
less
credible
than
the

73%
of
agents
that
do.
That
can
put
you
at
a
disadvantage
in
low
inventory
markets.

Want
a
website
that
works
right
out
of
the
box
without
breaking
the
bank?
Placester’s
codeless
website
builder
makes
it
easy
to
create
a
beautiful,
custom
IDX
website
at
a
fraction
of
the
cost
rivals
charge.
Here’s
an
example:

If
you’re
a
new
agent,
Placester’s
entry-level
plan
is
hard
to
beat.
It
offers
everything
you
need
(and
nothing
you
don’t)
at
a
very
attractive
price.
Design
your
own
website
with
their
codeless
option,
or
have
Placester’s
creative
design
team
build
your
website
for
you.
Either
way,
you’ll
have
a
beautiful
website
with
lead
capture
and
SEO
tools
ready
to
fill
your
pipeline
with
clients.

Related
article

13.
Write
(and
share)
educational
blog
posts

Writing
educational
blog
posts
focused
on
your
niche
audience
is
an
excellent
way
to
provide
value
to
your
potential
clients.
They
will
also
help
you
answer
thorny
questions
that
you
might
not
have
time
for
in
a
listing
presentation
or
buyer
presentation.
Here’s
an
example:
going
into
the
weeds
on
fair
housing
laws
can
be
a
minefield
in
person.

Not
convinced
writing
educational
content
is
worth
your
time?
Taya
DiCarlo’s
wild
in-the-trenches
stories
helped
her
build
100,000+
followers
across
her
social
media
channels.
And

her
blog
focuses
almost
entirely
on
one
thing: 

educational
content
for
buyers
and
sellers.

Once
your
posts
are
written,
share
them
on
Facebook
and
Linkedin
to
drive
more
traffic
to
your
website.
You
can
also
create
videos
for
your
blog
posts
for
people
who
would
rather
watch
than
read.

14.
Leverage
reviews
to
get
more
(and
better)
referrals

The
social
proof
you
get
from
reviews
is
critical
for
getting
leads
to
know,
like
and
trust
you.
Asking
for
a
referral
at
the
same
time
(and
following
up
regularly)
builds
your
client
base
faster.
Why?
It’s
basic
psychology.
People
are
far
more
likely
to
want
to
help
you
after
you
ask
them
for
something
else.

Reach150
is
an
easy
way
to
get
more
referrals
from
the
glowing
reviews
you
worked
so
hard
to
get.
Here’s
how
it
works:
They
send
review
and
referral
requests
automatically,
then
follow
up
for
up
to
six
months
to
keep
you
top
of
mind.
Their
app
can
also
help
tease
out
referrals
from
your
database
—
even
if
you
haven’t
talked
to
them
in
years.

15.
Go
live
on
Facebook
or
Instagram

Facebook
or
Instagram
Live
are
both
excellent
channels
to
provide
value
for
potential
clients.
Interview
guests
like
mortgage
brokers
and
attorneys
and
let
your
audience
ask
questions.
To
attract
viewers,
schedule
and
promote
your
live
event
by
posting
about
it
a
few
days
before.
To
get
a
bigger
audience,
consider
paying
to
boost
your
post.

Timing
is
essential
when
hosting
live
videos.
Studies
show
that

afternoons
or
evenings
are
usually
the
best
time
since
fewer
people
will
be
working.

Here
are
some
ideas
to
get
you
started:

• Virtual
  open
  houses
  for
  hot
  listings
  —
  below-market
  homes
  work
  best!
• First-time
  buyer
  seminars
• An
  “ask
  me
  anything”
  session
  on
  the
  local
  market
• Interview
  a
  mortgage
  broker
  and
  let
  your
  audience
  ask
  her
  questions
  when
  you’re
  finished

Related
article

16.
Stay
top
of
mind
with
an
email
newsletter

A
strategic
email
newsletter
keeps
you
top-of-mind
with
your
sphere
to
drum
up
referrals
and
even
new
business.
Offer
them
something
of
value
and
keep
them
entertained,
and
you’ll
build
a
loyal
audience.
Hyper-local
market
reports
and
home
valuation
updates
are
perfect
newsletter
fodder.
They’re
like
catnip
for
new
homeowners.
Who
doesn’t
want
to
know
when
the
value
of
their
largest
asset
goes
up?

Get
free
market
reports
from
tools
like
our
own
Altos
Research,
or
CRMs
like

CINC,
let
you
send
automated
home
valuation
reports
to
past
clients.
Add
a
dash
of
fun
to
your
newsletter
with
quirky
or
drool-worthy
new
listings,
restaurant
reviews
or
wry
real
estate
memes
to
keep
your
audience
from
getting
bored.

17.
Offer
advice
in
local
Facebook
groups

Many
cities
have
thriving
local
Facebook
groups.
Some,
like
the
Houston
group
above,
have
tens
of
thousands
of
people
on
them.
If
you
play
your
cards
right,
they
are
an
excellent
place
to
engage
with
your
community
and
offer
useful
advice
on
buying
and
selling
real
estate.
Some
don’t
allow
self-promotion,
but
they
can
still
be
an
excellent
place
to
build
your
personal
brand
in
your
community.
Once
people
know
you’re
a
Realtor
(and
like
your
posts!)
they
will
reach
out
with
questions.

Related
article

18.
Offer
advice
in
local
Reddit
groups

Reddit
isn’t
just
a
platform
for
conspiracy
theories
and
debates.
It
can
be
a
sneaky
tool
for
marketing
your
services
—
if
you
know
where
to
post.
Create
an
account,
enter
your
town,
city
or
state
and
join
a
subreddit
dedicated
to
your
area.
Some
larger
cities
also
have
subreddits
dedicated
to
real
estate,
similar
to
the
one
below.

Once
you
join,
answer
questions
and
offer
advice.
If
you
provide
a
well-thought-out
answer
to
a
question,
the
original
poster
or
commenters
may
direct
message
you
to
connect
off
the
platform,
and
you
can
offer
your
services
from
there.

Here’s
a
post
in
a
New
York
City
apartments
subreddit
that’s
perfect
for
offering
your
advice
and
expertise:

19.
Share
market
hot
takes
or
selling
advice
on
Linkedin

LinkedIn
is
more
than
a
social
media
platform
for
finding
a
job.
As
an
agent,
you
can
use
the
platform
to
post
content
without
the
hassle
of
designing
your
own
website.
Also,
most
LinkedIn
users
are
professionals,
unlike
other
social
platforms
designed
for
entertainment
and
engagement.
That
means
your
market
hot
takes
won’t
have
to
compete
with
memes
or
cute
kitten
videos
like
they
would
on
Instagram. 

Here’s
an
example

LinkedIn
post
from
Bay
Area
Realtor
Bruno
Versaci.
In
it,
he
shares
his
market
predictions
for
the
year
and
backs
them
up
with
research
and
statistics.
What
did
he
get
in
return?
Engagement
and
the
chance
to
position
himself
as
a
subject
matter
expert.

Related
article

20.
Send
out
email
or
text
drip
campaigns 

A
drip
campaign
is
a
series
of
automated
emails
used
to
nurture
leads
and
stay
top-of-mind
with
your
sphere
and
former
clients.
They’re
great
for
maintaining
consistent
communication
over
time.
Emails
in
your
drip
campaign
need
to
offer
value
to
your
readers
instead
of
just
advertising
your
services.

Here
are
a
few
content
ideas
for
drip
campaigns
you
can
send
via
text
or
email:

• 
  Buyer
  leads:
  Curated
  listings,
  market
  reports,
  educational
  content
• 
  Seller
  leads:
  Market
  reports,
  tips
  for
  homeowners,
  automated
  CMAs
• 
  Former
  clients:
  Referral
  requests,
  market
  reports,
  home
  valuation
  updates
• 
  Your
  sphere:
  Market
  insights,
  trending
  real
  estate
  news,
  referral
  requests

Need
a
CRM
that
has
pre-written
email
and
text
drip
campaigns?
Check
out
our
top
picks:

Related
article

21.
Create
curated
new
listing
alerts
for
buyers

The
most
effective
real
estate
marketing
ideas
today
are
all
about
intelligent,
automated
lead
nurturing.
Listing
alerts
and
drip
campaigns
are
game-changers
and
help
you
give
prospective
buyers
precisely
what
they
want.
Create
listing
alerts
by
curating
properties
yourself
in
your
MLS,
or
use
automations
in
your
CRM.

These
tools
send
updates
on
new
listings
that
align
with
what
buyers
are
looking
for
—
all
on
autopilot.
This
means
better
communication
that
keeps
your
leads
warm
while
supplying
information
they
actually
care
about.
For
agents,
it’s
a
significant
win
and
a
big
move
toward
more
innovative,
tailored
ways
of
connecting
with
clients.

Offline
real
estate
marketing
ideas

Offline
marketing
requires
the
same
effort,
creativity
and
strategic
planning
as
online
marketing.
You
will
cast
a
wider
net,
but
in
many
markets
there
will
be
less
competition
since
so
many
agents
focus
their
marketing
efforts
online.
Here
are
our
top
offline
marketing
strategies
for
2025:

22.
Host
a
free
class
or
new
buyer
seminar 

A
great
way
to
position
yourself
as
a
trusted
advisor
is
to
offer
free
classes
or
seminars
in
your
community.
Partner
with
other
professionals,
like
your
favorite
lender,
to
defray
the
overhead
costs,
like
renting
a
space
or
advertising
your
event.
Also,
partnerships
allow
you
to
provide
more
information
from
different
perspectives
in
the
housing
industry.
Some
examples
of
classes
or
seminars
that
you
could
offer
would
be:

• 
  First-time
  homebuyer
  seminar:
  Explain
  the
  homebuying
  process
  from
  pre-qualification
  to
  closing.
• 
  Downsizing
  seminars
  for
  seniors:
  Supply
  seniors
  or
  their
  children
  with
  the
  information
  they
  need
  to
  navigate
  downsizing
  or
  aging
  in
  place.
• 
  First-time
  seller
  seminar:
  Walk
  new
  sellers
  through
  the
  process
  of
  getting
  the
  best
  price
  for
  their
  home
  in
  your
  market
• 
  Real
  estate
  investment
  seminar:
  Teach
  would-be
  investors
  the
  basics
  of
  buying
  investment
  properties

23.
Send
handwritten
cards
to
leads
and
former
clients

Who
doesn’t
love
to
receive
a
handwritten
card
in
the
mail?
We’re
so
used
to
receiving
junk
emails,
junk
texts
and
junk
mail
that
a
handwritten
note
feels
like
a
breath
of
fresh
air.
They’re
also
far
more
likely
to
be
opened
and
read
than
a
generic
postcard
or
printed
letter.
They
show
people
you’re
an
empathetic
human
—
not
another
soulless
marketing
robot
who
sees
them
as
just
a
dollar
sign.
Here’s
an
example:

Don’t
have
time
to
write
your
own
or
have
a
doctor’s
handwriting?
The
card
above
from
Handwrytten
uses
robots
and
real
pens
and
ink
to
create
authentic
“handwritten”
cards
and
letters.
They’re
perfect
for
golden
letters,
referral
requests,
circle
prospecting,
home
anniversaries
or
any
direct
mail
marketing
that
can
benefit
from
a
personal
touch.

24.
Build
referral
relationships
with
local
service
business
owners

People
often
reach
out
to
contractors,
lawyers,
landscapers
and
architects
months
before
they
start
looking
for
an
agent.
Get
in
good
with
them
by
sending
them
referrals,
and
they
just
might
return
the
favor.
NAR
statistics
show
that

51%
of
buyers
used
an
agent
who
was
referred
to
them,
so
building
relationships
with
local
service
business
owners
can
have
an
excellent
ROI.

LinkedIn
is
an
effective
place
to
find
them,
but
in-person
or
telephone
outreach
is
generally
more
effective
for
small
contractors.
Many
still
run
their
businesses
on
firm
handshakes.

Related
article

25.
Hand-deliver
pop-by
gifts

Delivering
pop-by
gifts
is
a
friendly
way
to
connect
with
clients.
As
the
name
suggests,
you
just
pop
by
your
clients’
homes
with
small,
considerate
gifts
and
a
witty
note.
Pop-bys
help
you
reconnect
with
previous
clients
and
offer
the
perfect
excuse
to
talk
real
estate.
It’s
rude
to
refuse
to
talk
to
someone
who
just
gave
you
a
thoughtful
gift!

Find
clever
pop-by
cards
on
Etsy
or

Market
Dwellings
and
order
small
gifts
on
Amazon
or
your
local
big
box
store.
We
especially
love
the

“Thanks
a
whole
latte
for
your
referrals”
cards.
Who
doesn’t
love
free
coffee?

26.
Write
an
elevator
pitch
that
sparks
conversations
about
real
estate 

A
persuasive
elevator
pitch
is
one
of
the
most
important
tools
in
your
marketing
arsenal.
A
good
pitch
can
turn
the
dreaded

“So
what
do
you
do?”
question
into
a
golden
opportunity
to
talk
real
estate
—
without
coming
across
as
desperate
or
salesy.
The
key
is
to
quickly
explain
how
you
help
people
in
your
niche
and
then
leave
an
opening
that
sparks
a
conversation.

Here’s
an
example
elevator
pitch
for
an
agent
that
specializes
in
first-time
homebuyers:

27.
Wear
your
personal
brand
on
your
sleeve
(literally)

Some
Realtors
find
them
a
little
cheesy,
but
advertising
your
real
estate
services
on
your
T-shirt,
water
bottle
or
bag
is
an
excellent
way
to
start
conversations
about
real
estate.
Combine
your
swag
with
a
well-honed
elevator
pitch,
and
you’ll
stay
top
of
mind
with
people
you
don’t
know
—
yet. This
is
a
perfect
strategy
for
agents
who
are
regulars
at
coffee
shops
–
an
excellent
way
to
make
connections
in
your
community.

We
love
this

customizable
tote
bag
from
Etsy.
First,
it’s
enormous
enough
to
get
noticed
on
your
table
at
Starbucks,
and
second,
it
has
space
for
your
phone
number,
email
and
website.

28.
Turn
your
open
house
into
a
fun
community
event

Turning
your
open
house
into
a
community
event
is
an
ideal
way
to
get
nosy
neighbors
to
see
your
listing
and
learn
about
your
services.
After
all,
open
houses
are
a
numbers
game.
More
people
equals
more
potential
buyers
and
sellers
to
work
with.

Here
are
a
few
ideas
for
open-house
community
events:

• Set
  up
  contests,
  giveaways
  or
  raffles
  to
  promote
  engagement
• Host
  an
  open
  house
  party
  with
  entertainment
  and
  catering
• Rent
  a
  food
  truck
  and
  host
  a
  block-party-style
  event
• Rent
  a
  bounce
  house,
  games
  or
  other
  outdoor
  activities
  to
  encourage
  clients
  to
  bring
  their
  kids

Related
article

29.
Organize
a
historic
home
walk

Working
in
or
near
a
historic
neighborhood?
Organizing
a
tour
of
historic
homes
in
your
area
is
a
great
way
to
build
community,
showcase
your
local
knowledge
and
even
get
listings.
Before
you
host
the
event,
plan
and
prepare
by
identifying
properties
to
visit,
obtaining
permission
and
creating
a
route.
Try
using
flyers,
brochures
or
posters
to
get
the
word
out.
Social
media
is
another
valuable
tool
for
marketing
your
event.

To
find
tour-worthy
homes,
visit
the

National
Register
of
Historic
Places,
which
has
an
official
list
of
historic
homes
nationwide.
From
there,
reach
out
to
homeowners
and
ask
if
you
can
include
them
in
your
tour.
Many
people
who
own
historic
homes
are
happy
to
show
them
off
to
educate
the
public.
Better
yet,
you’ll
build
a
relationship
with
a
homeowner
that
just
might
turn
into
a
listing.

30.
Offer
a
bird’s
eye
view
with
drone
photography
and
videos

OK,
hear
us
out.
Drone
videos
may
be
trendy,
but
they
also
give
potential
clients
a
comprehensive
view
of
a
property,
its
surroundings
and
the
neighborhood.
It’s
one
thing
to
brag
about
how
close
the
home
is
to
a
popular
lake
or
restaurant,
and
it’s
another
to
actually
show
them.

This
isn’t
just
about
the
wow
factor;
it’s
about
providing
a
complete
visual
experience
—
crucial
in
today’s
market
where
online
impressions
count.
Drones
capture
angles
and
views
that
ground-level
photography
simply
can’t,
making
listings
stand
out.
It’s
a
powerful
way
to
attract
more
leads
and
impress
homeowners
with
your
marketing
prowess
at
the
same
time.

31.
Start
a
postcard
campaign

Sending
postcards
is
a
classic
yet
effective
real
estate
agent
marketing
idea.
It’s
more
than
just
old-school
charm;
postcards
are
tangible
reminders
of
your
services
in
a
digital-heavy
world.
They’re
perfect
for
announcing
new
listings
or
recently
sold
properties,
sharing
market
updates
or
staying
in
touch
through
the
seasons.
Postcards
can
be
targeted
to
specific
neighborhoods
or
demographics.
We
love
these
friendly
postcards
from
Wise
Pelican:

Sure,
postcards
aren’t
as
cost-effective
as
social
media
posts,
but
they
can
be
far
more
persuasive
—
especially
for
older
people
who
still
own
the
lion’s
share
of
homes
— 
44%
of
homeowners
are
60
or
older,
and
a

study
from
Fannie
Mae
hints
that
this
number
will
only
grow
over
the
next
decade.
These
are
the
people
that
are
most
likely
to
not
only
read
your
postcard,
but
put
it
on
their
fridge.

If
you
need
proven
postcard
templates
to
send,
check
out
Wise
Pelican.
They
offer
a
one-stop
shop
where
you
can
customize
your
cards,
build
or
upload
a
list
and
get
them
in
the
mail.

Related
article

32.
Give
seasonal
gifts

Sending
seasonal
gifts
is
a
creative,
thoughtful
strategy
for
agents
looking
to
build
lasting
client
relationships.
Become
known
for
always
giving
former
clients
a
gift
on
their
birthday,
their
home
sale
anniversary
or
a
holiday.
These
gifts
show
your
clients
they’re
valued
beyond
the
transaction,
building
loyalty
and
potentially
leading
to
referrals.
A
well-chosen
gift
can
be
a
meaningful
touchpoint
in
a
business
built
on
trust
and
personal
connections,
setting
you
apart.

You
don’t
have
to
get
them
a
Birkin
bag.
Just
be
thoughtful.
A
$20
Starbucks
gift
card
for
a
coffee
lover
or
heirloom
seeds
for
an
avid
gardener
will
show
them
you
value
them
as
people
and
not
just
as
a
source
of
income.

33.
Offer
concierge-level
service
for
buyers

Ask
any
real
estate
old-timer,
and
they’ll
tell
you
word
of
mouth
is
the
best
way
to
market
your
services.
Going
above
and
beyond
with
concierge-level
service
for
your
buyer
clients
will
help
you
build
word-of-mouth
marketing
that
leads
to
referrals.

Imagine
how
happy
your
client
would
be
if
you
helped
them
set
up
their
utilities
or
arranged
for
a
cleaning
service
to
make
their
new
home
sparkle
before
their
move-in
date.
Sure,
you’ve
helped
them
close
on
a
new
home,
but
they’re
more
likely
to
send
referrals
your
way
if
you
go
the
extra
mile.

Here
are
four
more
ideas
to
get
you
started:

• Arrange
  to
  have
  someone
  cut
  their
  lawn
  or
  shovel
  the
  snow
  from
  their
  driveway
  on
  move-in
  day.
• Send
  over
  a
  pizza
  and
  a
  six-pack
  on
  their
  first
  night
  in
  their
  new
  home.
• Once
  they
  get
  settled,
  drop
  by
  with
  an
  Amazon
  gift
  card
  and
  a
  housewarming
  plant
  or
  thoughtful
  closing
  gift.
• Send
  them
  a
  curated
  list
  of
  local
  service
  businesses
  with
  discounts
  you
  work
  out
  beforehand
  with
  the
  owners.

Add
these
ideas
to
your
marketing
plan

Having
great
ideas
to
market
your
business
is
helpful,
but
they
won’t
do
you
much
good
if
you
can’t
integrate
them
into
a
structured
marketing
plan.
A
plan
will
help
you
track
your
results
and
measure
your
ROI
from
each
strategy
you
try.

Here
is
a
quick
guide
to
getting
the
most
out
of
your
mix
of
marketing
strategies:

• 
  Identify
  your
  target
  audience
  —
  Determine
  who
  your
  target
  clients
  are.
  Are
  they
  luxury
  condo
  buyers,
  downsizing
  seniors,
  Gen
  Z
  first-time
  homebuyers
  or
  real
  estate
  investors?
• 
  Evaluate
  your
  competition
  —
  Check
  out
  your
  competitors’
  marketing
  initiatives
  and
  evaluate
  what
  may
  or
  may
  not
  be
  working
  for
  them.
• 
  Define
  your
  unique
  value
  proposition
  —
  Dig
  deep
  to
  figure
  out
  what
  makes
  you
  and
  your
  services
  and
  expertise
  special
  and
  unique.
  What
  differentiates
  you
  from
  other
  agents
  in
  your
  area?
• 
  Develop
  your
  marketing
  message
  —
  Using
  the
  info
  you’ve
  gathered
  in
  the
  first
  three
  steps,
  create
  a
  core
  message
  that
  describes
  who
  you
  are,
  what
  makes
  you
  special
  and
  who
  you
  would
  like
  to
  serve.
• 
  Establish
  your
  budget
  —
  The
  key
  to
  marketing
  is
  not
  stretching
  yourself
  too
  thin.
  Take
  things
  slowly.
  Start
  small.
  When
  you
  are
  ready
  or
  your
  system
  functions
  well,
  you
  can
  level
  up
  to
  the
  next
  activity.
  Don’t
  try
  to
  do
  too
  many
  things
  at
  once
  —
  it
  may
  dilute
  your
  efforts
  and
  make
  you
  ineffective.
• 
  Select
  your
  marketing
  strategies
  —
  Choose
  small,
  manageable
  tasks
  to
  start.
  Once
  you
  have
  an
  activity
  that
  works
  for
  you,
  consider
  taking
  it
  to
  the
  next
  level
  or
  adding
  a
  different
  type
  of
  activity
  to
  target
  a
  different
  portion
  of
  your
  intended
  audience.
• 
  Implement
  your
  plan
  —
  Follow
  your
  plan.
  Marketing
  takes
  time
  and
  does
  not
  often
  yield
  immediate
  results.
  You’re
  in
  a
  long
  game
  here.
  Give
  it
  appropriate
  time
  to
  work.
  If
  you
  feel
  you
  aren’t
  getting
  the
  results
  that
  you’d
  like,
  maybe
  try
  tweaking
  your
  plan
  or
  moving
  to
  a
  different
  marketing
  activity.
• 
  Measure
  your
  results
  –
  What
  gets
  measured
  gets
  improved.
  After
  a
  few
  months
  of
  marketing,
  you
  should
  have
  enough
  data
  to
  decide
  whether
  to
  delete
  or
  double
  down
  on
  each
  marketing
  strategy
  you
  tried.

Real
estate
marketing:
The
full
picture

The
key
to
successful
real
estate
marketing
is
to
focus
on
building
your
personal
brand
while
also
putting
in
the
necessary
time,
money
and
effort
to
build
lasting
connections
with
your
sphere,
your
farm
area
and
your
former
clients.
Savvy
real
estate
marketers
leverage
leading-edge
technologies
such
as
AI,
but
balance
them
out
with
tried
and
true
methods
such
as
direct
mail,
handwritten
postcards
and
open
houses.

Choose
a
mix
of
strategies
to
try,
create
a
strategic
marketing
plan,
take
it
slow,
remember
to
continually
measure
your
results
and
watch
your
business
soar.
Planning
your
marketing
is
the
easy
part.
The
execution
is
up
to
you.