7 IDX websites to beat Zillow + capture more leads in 2025
With
hundreds
of
other
IDX
websites
online,
why
would
a
buyer
choose
yours?
And
no,
“Because
they
clicked
on
my
ad!”
is
not
an
acceptable
answer.
Not
in
2025.
Not
when
the
average
time
buyers
spend
on
real
estate
websites
is
less
than
two
minutes.
Not
when
you
have
to
compete
with
Zillow,
Realtor.com
and
other
agents
who
—
maybe
like
you
—
are
wondering
where
their
next
mortgage
payment
is
coming
from.
To
capture
leads
with
your
IDX
website
in
today’s
competitive
market,
you
need
to
think
like
a
luxury
agent.
Ryan
Serhant’s
website
offers
an
experience.
Like
Serhant,
your
personal
brand,
expertise
and
empathy
need
to
shine
through
on
every
page
of
your
website.
Yes,
buyers
will
still
click
on
your
ads
and
still
want
to
search
for
homes
on
your
website.
Keeping
them
there
is
the
hard
part.
To
help,
we
reviewed
dozens
of
IDX
websites
that
offer
buyers
a
home
search
experience
they
can’t
get
from
Zillow.
The
7
best
IDX
websites
for
2025
(+
one
to
watch)
These
seven
IDX
websites
offer
an
alluring
combination
of
value
for
money,
solid
UX
design,
an
engaging
search
experience
and
proven
lead
capture
features.
All
key
ingredients
for
keeping
buyers
searching
for
homes
on
your
site
instead
of
on
Zillow.
Since
almost
all
of
our
picks
offer
roughly
the
same
features,
we
scored
them
based
on
our
opinion
of
their
property
search
experience,
design
quality
and
overall
user
experience
(UX)
.
We
also
include
an
IDX
website
startup
we
think
is
going
to
do
big
things
in
the
space.
PRO
TIP
IDX
stands
for
Internet
Data
Exchange,
a
system
that
allows
real
estate
agents
and
brokers
to
display
Multiple
Listing
Service
(MLS)
listings
on
their
websites.
Placester:
Best
overall
value
for
agents
Pricing:
Starting
at
$59
per
month
Search
experience
score:
4.8
UX
design
quality
score:
4.7
Standout
features:
Simple
CRM,
neighborhood
listing
pages,
DIY
or
done-for-you
setup,
customizable
lead
capture
popups,
testimonials
widget
See
it
live:
Jack
Conway
Why
we
love
it
With
over
11,000
active
users,
Placester
is
the
most
popular
IDX
website,
second
only
to
Keller
Williams’
proprietary
IDX
sites.
Once
you
look
under
the
hood,
it’s
easy
to
see
why.
Placester
offers
attractive
websites
at
an
astonishingly
affordable
price.
It’s
one
of
the
best
values
in
real
estate
software,
period.
A
statement
we
don’t
use
lightly.
Placester
is
ideal
for
new
agents
or
any
agent
looking
to
save
precious
marketing
dollars
without
sacrificing
quality.
Non-tech-savvy
agents
will
appreciate
Placester’s
‘Do
It
For
Me’
upgrade,
where
Placester’s
team
builds
and
maintains
your
website
for
you.
Placester’s
search
experience
and
lead
capture
capabilities
are
on
par
with
those
of
affordable
rivals
like
AgentFire.
The
property
search
is
intuitive
and
easy
to
use,
and
listing
pages
are
attractive,
featuring
useful
bonus
features
for
buyers,
including
a
mortgage
calculator.
A
simple
but
capable
CRM
that
includes
autoresponders,
email
blasts
and
drip
campaigns
rounds
out
the
package.
What
we’d
change
Placester’s
entry-level
Agent
Essentials
plan
is
an
excellent
value
at
just
$59
per
month.
Still,
it
lacks
some
of
the
helpful
lead
capture
features
available
in
pricier
plans.
For
example,
you
can’t
see
which
properties
your
leads
view,
and
users
cannot
save
searches
on
the
Agent
Essentials
plan.
This
probably
won’t
be
a
dealbreaker
for
most
agents,
but
we
wish
they
included
more
lead
monitoring
features
in
Agent
Essentials.
Showcase
IDX:
Best
IDX
solution
for
WordPress
Pricing:
Starting
at
$84.95
per
month
Search
experience:
4.8
UX
design
quality:
4.6
Standout
features:
Friends
and
family
search,
users
can
hide
listings,
satellite
view
on
maps,
open
house,
new
listing
and
price
change
notifications
on
listings
in
property
search
results,
virtual
tours,
basic
CRM
See
it
live:
Luxury
Living
Fort
Lauderdale
Why
we
love
it
Showcase
IDX
is
an
industry-leading
IDX
plugin
for
WordPress
that
sets
the
standard
for
all
others
to
follow.
Property
search
results
pages
are
well-designed,
easy
to
navigate
and
customizable.
We
love
the
search
with
friends
feature
that
allows
buyers
to
invite
friends
and
family
to
share
and
discuss
listings
they’ve
saved
on
the
site.
Widgets
enable
you
to
curate
and
display
listings
by
type
or
neighborhood,
which
is
crucial
for
providing
a
bespoke
home
shopping
experience
that
Zillow
can’t.
You
can
drill
down
into
your
niche
and
display
waterfront
properties,
starter
homes
or
any
other
type
of
property
you’d
like
to
feature
prominently
on
your
website.
What
we’d
change
This
might
be
a
minor
point,
but
the
fonts
Showcase
IDX
uses
in
their
map
view
are
somewhat
dated
and
somewhat
challenging
to
read.
We
also
thought
the
UX
elements
on
the
friends
and
family
search
were
fine,
but
could
use
improvement.
Finally,
we’d
love
to
see
Showcase
develop
a
turnkey
IDX
website
package
for
agents
who
don’t
already
have
a
WordPress
site.
CINC:
Best
for
lead
capture
and
automation
Pricing:
Starting
at
$899
per
month
(pricing
includes
leads)
Search
experience
score:
4.8
UX
design
quality
score:
4.7
Standout
features:
Done-for-you
lead
generation,
advanced
CRM
with
AI
features,
Etta
home
search
app,
neighborhood
guides,
featured
listing
and
neighborhood/property
type
listing
pages
See
it
live:
Denver
House
Hunters
Why
we
love
it
CINC
combines
purpose-built
IDX
websites
and
done-for-you
pay-per-click
(PPC)
advertising
with
an
advanced
AI-powered
CRM.
Like
most
lead
generation
sites,
CINC
prioritizes
home
search
over
branding.
But
that’s
where
the
similarities
end.
It’s
the
ideal
IDX
website
for
agents
and
teams
seeking
a
powerful,
all-in-one
platform
for
automated
marketing
and
lead
generation.
CINC’s
home
search
experience
and
UX
design
are
miles
ahead
of
the
competition.
The
usual
IDX
lead
generation
suspects
like
Zurple
and
Boomtown
look
and
feel
homemade
next
to
CINC’s
sleek,
professional
property
search
and
listing
pages.
Lightning-fast
loading
times
(crucial
for
SEO)
and
a
custom-branded
home
search
app
called
Etta
round
out
the
package.
What
we’d
change
CINC’s
websites
are
hardcore
lead
generation
machines,
so
branding
sometimes
feels
like
an
afterthought.
We’d
love
to
see
CINC
home
pages
focus
more
on
personal
branding
and
client
service.
The
neighborhood
guides
are
a
step
in
the
right
direction,
but
we
were
left
craving
more.
A
blog
and
a
few
buyer
and
seller
education
pages
would
make
CINC
a
perfect
IDX
site.
Bleeding-edge
tech
+
sleek,
modern
design
+
an
emphasis
on
client
service
=
IDX
perfection.
Pricing
will
also
be
an
issue
for
some
agents.
Leads
are
included
in
the
$899
starting
price,
but
most
agents
we
know
would
love
to
get
their
hands
on
CINC’s
IDX
site
and
software
to
drive
their
own
leads.
AgentFire:
Best
for
sleek
design
on
a
budget
Pricing:
Starting
at
$119
per
month
+
design
fees
Search
experience
score:
4.7
UX
design
quality
score:
4.5
Standout
features:
VIP
tours
CTA,
Calendy
tour
booking,
neighborhood
guides,
custom
designs
available
See
it
live:
The
Meza
Team
Why
we
love
it
AgentFire
offers
branding-focused
IDX
websites
at
a
surprisingly
affordable
price.
While
rivals
like
Luxury
Presence
charge
an
eye-watering
$500+
per
month,
AgentFire
charges
a
far
more
reasonable
$119.
While
branding
remains
the
star
of
the
show,
AgentFire’s
IDX
home
search
and
listing
pages
are
some
of
the
best
in
the
industry.
They’re
ideal
for
agents
working
in
trendy
areas
or
luxury
markets,
where
brand-first
design
is
the
norm
rather
than
the
exception.
The
layouts,
font
choices
and
overall
search
experience
are
sleek,
easy
to
navigate
and
look
like
they
were
designed
in
the
last
two
years
—
because
they
were!
Other
IDX
sites
allow
you
to
customize
fonts
and
colors,
but
AgentFire
looks
great
right
out
of
the
box.
What
we’d
change
We’d
nix
the
Airbnb-style
zoom-to-search
feature.
It’s
a
bit
frustrating
to
use;
you
have
to
constantly
zoom
in
and
out
to
see
more
listings.
We’d
also
love
to
see
AgentFire’s
monthly
pricing
come
down
a
bit
to
compete
with
Placester
and
Agent
Image.
These
are
minor
flaws
in
an
otherwise
stellar
product.
Agent
Image:
Best
for
bespoke
IDX
websites
Pricing:
Starting
at
$99
per
month
+
design
fees
Search
experience
score:
4.7
UX
design
quality
score:
4.9
Standout
features:
Real
Trends
Award-winning
design,
personal
branding
is
prioritized,
iHomefinder
Max
or
IDX
Broker,
lead
scoring
CRM
See
it
live:
The
Carrol
Group
Why
we
love
it
Agent
Image
combines
award-winning,
brand-first
design
and
custom
IDX
search.
With
over
25
years
of
experience
designing
and
building
IDX
sites
for
luxury
agents
and
teams,
they
are
a
perfect
match
for
agents
who
want
(or
need)
to
stand
out.
While
Agent
Image
is
not
a
true
all-in-one
CRM
and
IDX
website,
it
offers
basic
lead
scoring,
routing
and
other
CRM
features
through
the
iHomefinder
Max
plugin.
This
makes
Agent
Image
ideal
for
luxury
agents,
teams
and
boutique
brokerages
that
want
a
bespoke
website
with
built-in
CRM
features.
What
we’d
change
While
Agent
Image’s
designs
are
beautiful,
they
tend
to
be
a
bit
busy.
Some
agents
might
prefer
a
more
minimalist
design.
Something
they
can
work
out
with
Agent
Image’s
design
team.
Agent
Image’s
design
fees
are
also
on
the
expensive
side,
starting
at
around
$1,500.
IDX
is
also
not
included
in
the
monthly
price.
Adding
iHomefinder
Max
bumps
up
your
monthly
cost
by
$150.
Real
Geeks:
Best
for
IDX
and
lead
generation
tools
Pricing:
Starting
at
$399
per
month
Search
experience
score:
4.6
UX
design
quality
score:
4.5
Standout
features:
Move
to
property
search
app,
market
report
pages,
featured
listing
&
neighborhood
listing
pages
Why
we
love
it
Real
Geeks
combines
a
good
(but
not
great)
IDX
home
search
experience
with
a
highly
capable
CRM,
home
search
app
and
automated
marketing
tools.
Like
CINC,
Real
Geeks
is
first
and
foremost
a
lead
generation
website
—
ideal
for
agents
who
want
to
drive
leads
through
PPC
ads.
Customize
pages
to
include
client
service-focused
content,
testimonials
or
pretty
much
anything
you’d
like.
You
can
also
create
listing
pages
for
neighborhood
and
property
types
for
a
more
curated
home
shopping
experience.
What
we’d
change
We’d
love
to
see
dedicated
pages
or
blocks
for
testimonials
and
client
service
content.
Most
Real
Geeks
pages
are
pretty
easy
to
customize,
but
you
have
to
design
them
yourself.
This
is
something
a
talented
UX
designer
could
knock
out
in
a
few
days,
so
we’re
a
bit
disappointed
Real
Geeks
hasn’t
made
that
investment.
If
you
want
a
website
with
a
more
custom
look
and
feel
right
out
of
the
box,
try
CINC
or
Agentfire.
If
you’re
as
picky
as
I
am
and
want
something
bespoke,
Agent
Image
will
be
a
worthwhile
investment
in
your
online
presence.
iHomefinder
Max:
Best
IDX
plugin
and
CRM
combo
Pricing:
Starting
at
$150
per
month
Search
experience
score:
4.6
UX
design
quality
score:
4.6
Standout
features:
CRM
with
lead
scoring,
routing
and
marketing
automation
that
can
track
leads’
behavior
on
your
website,
market
reports
See
it
live:
Gottesman
Residential
Why
we
love
it
iHomefinder
Max
is
a
popular
IDX
plugin
for
WordPress
that
includes
a
powerful
CRM.
Like
Showcase
IDX,
it
doesn’t
come
with
a
website,
but
for
most
agents,
this
is
a
feature,
not
a
bug.
It
gives
them
total
control
to
create
or
buy
a
WordPress
website
that
they
can
customize
to
their
heart’s
content.
Instead
of
being
forced
to
choose
a
template,
agents
can
unleash
their
creativity
and
build
anything
they
want
while
iHomefinder
handles
the
IDX.
What
we’d
change
The
pricing.
At
$150
per
month,
iHomefinder
Max’s
pricing
is
inching
closer
to
what
all-in-one
platforms
charge.
They’re
straddling
the
fence
between
platforms
like
Real
Geeks,
which
offers
a
much
more
powerful
CRM,
and
AgentFire’s
done-for-you
branding-focused
websites.
A
tall
order
for
some
agents,
considering
you
have
to
build
or
buy
your
own
WordPress
site
to
use
it.
One
to
watch:
Panda
IDX
Pricing:
Starting
at
$69
per
month
+
design
fees
(starting
at
$499)
Search
experience
score:
4.7
UX
design
quality
score:
4.8
Standout
features:
AI
property
search,
basic
CRM,
neighborhood
and
new
development
listing
pages,
school
ratings,
price
drops
integrated
into
property
search
results
See
it
live:
Lion
and
Orb
Homes
Why
we
love
it
Panda
IDX
creates
stunning,
branding-first
websites
that
give
competitors
100x
their
size
a
run
for
their
money.
Their
UX
design
is
near
perfect.
Even
tiny
design
elements
like
buttons,
icons
and
font
choices
look
shockingly
professional
and
well-thought-through
compared
to
other
IDX
sites.
Even
better,
all
this
fancy
design
serves
a
purpose
—
to
make
the
search
experience
better.
One
small
example:
Useful
data
such
as
recent
price
drops
are
featured
prominently
on
listings
in
property
search
results.
Panda
is
also
the
first
IDX
website
(that
we
know
of)
to
feature
natural
language
AI
property
search
that
works
just
like
ChatGPT.
It’s
still
labeled
experimental
for
now,
but
our
quick
test
searching
for
“2-bedroom
condos
in
South
Beach”
brought
up
exactly
what
we
were
looking
for.
What
we’d
change
There
is
a
catch
though:
as
of
today,
Panda
IDX
is
only
available
in
Florida.
On
a
recent
Whatsapp
chat
the
founder
assured
us
they
were
in
the
process
of
expanding
to
other
states,
but
for
now
at
least,
only
Sunshine
State
Realtors
can
use
their
platform.
FAQs
What
are
IDX
websites?
IDX
websites
are
real
estate
websites
that
leverage
the
Internet
Data
Exchange
(IDX)
protocol
to
display
up-to-date
property
listings
from
a
Multiple
Listing
Service
(MLS)
on
Realtor’s
websites.
IDX
is
added
to
agent
websites
via
IDX
plugins
added
to
WordPress
sites
or
through
proprietary
IDX
software
provided
by
a
third
party.
What
is
the
best
IDX
platform?
For
our
money,
Showcase
IDX
is
the
best
platform
to
add
IDX
listings
to
a
WordPress
website.
We
think
their
search
experience
and
UX
design
are
head
and
shoulders
above
their
competitors.
It
just
looks
and
feels
better.
For
Florida
Realtors,
Panda
IDX
is
our
clear
favorite.
Hands
down.
Their
UX
design
and
search
experience
matches
or
beats
custom
designs
from
rivals
that
charge
10x
as
much.
For
an
all-in-one
IDX
website,
it’s
a
toss-up
between
AgentFire’s
branding-focused
websites
and
Placester’s
more
affordable
options
for
new
agents.
Is
there
a
free
IDX?
Sort
of.
Many
large
franchise
brokerages
offer
free
IDX
websites
as
a
perk
for
their
agents.
Keller
Williams
famously
offers
free
IDX
websites
as
part
of
its
proprietary
KW
Command
CRM.
Brokerages
like
Douglas
Elliman
offer
their
agents
subsites
with
IDX
listings.
Offering
free
IDX
sites
allows
brokerages
to
maintain
branding
standards
and
gives
agents
a
free
site
to
generate
leads.
The
catch?
When
agents
change
brokerages,
they
lose
their
free
websites.
You
get
what
you
pay
for!
Why
didn’t
you
include
IDX
Broker/my
favorite
IDX
website?
This
is
a
highly
subjective
list!
Our
team
spent
many
hours
researching
the
features
and
benefits
of
IDX
websites,
so
our
opinions
may,
or
let’s
face
it,
WILL
differ
from
yours.
However,
we
think
our
team’s
collective
50+
years
of
experience
in
real
estate
sales,
marketing,
and
lead
generation
should
factor
into
your
decision.
Then
there’s
the
market.
The
real
estate
software
market
has
always
been
competitive.
Over
the
last
few
years,
innovations
in
AI
and
massive
infusions
of
cash
have
turned
a
competitive
market
into
a
cutthroat
market.
Real
estate
software
companies
are
slashing
prices
to
stay
above
water.
Some
might
not
make
it.
Companies
that
try
to
compete
with
dated
branding
and
design
definitely
won’t.
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