In
the
report,
87%
of
brokerage
leaders
say
their
agents
are
using
AI
in
some
form,
up
from
80%
from
last
year.
More
than
40%
of
respondents
expressed
concerned
about
AI
risks,
although
that’s
down
from
50%
in
2023.

“AI
is
no
longer
a
new
shiny
object;
it’s
fast
become
an
irreplaceable
tool
for
brokerages
and
agents
alike,”

Michael
Minard,
CEO
and
owner
of
Delta
Media
Group,
said
in
a
statement.
“This
year’s
findings
show
AI
is
more
integrated
across
brokerage
operations,
growing
beyond
marketing
and
content
creation
to
areas
like
customer
support
and
administrative
automation.”

Most
leaders
also
consider
AI
to
be
more
important
than
ever.
They
rate
AI’s
current
importance
at
5.9
out
of
10,
up
from
5.0
last
year,
according
to
Delta
Media.
Respondents
also
rated
the
future
relevancy
of
AI
at
7.2
out
of
10.

Additionally,
younger

real
estate
agents
are
no
longer
leading
mainstream
AI
usage.
Delta
Media
said
that
“AI
is
no
longer
just
for
younger
agents
—
agents
of
all
ages
are
using
AI
today.”

From
a
gender
angle,
the
gap
between
male
and
female
leaders
who
use
AI
is
smaller.
The
report
found
that
87%
of
male
leaders
are
using
AI
in
their
brokerages.
Female
leaders
follow
closely
behind
at
82.6%.
Last
year,
female
leaders
outpaced
their
male
counterparts.

“Last
year,
a
greater
percentage
of
female
leaders
utilized
AI
in
their
brokerages
than
male
leaders
(85.3%
versus
70.4%).
Male
leaders
have
closed
that
gap,”
the
report
explained.

Despite
more
positive
attitudes
toward
AI
usage,
the
top
brokerages
are
still
most
likely
to
adopt
AI
from
a
cost
perspective.
Medium
to
large
brokerages
are
most
likely
to
adopt,
scale
and
implement
AI
in
their
operations.
Meanwhile,
smaller
brokerages
are
less
likely
to
use
AI
on
a
large
scale.

Property
inspections
rank
No.
1
as
the
most
common
use
case
for
AI.
But
marketing,
communications,
data
and
administrative
use
cases
are
catching
up,
which
points
toward
a
more
holistic
approach
from
brokerages.

Most
leaders
believe
that
AI
will
eventually
dominate
the
real
estate
market,
marking
a
“golden
age”
for
real
estate

technology.

“The
Delta
survey
highlights
a
growing
belief
that
AI
will
redefine
operational
efficiency,
helping
brokerages
navigate
economic
and
market
challenges
with
greater
agility
in
2025,”
Minard
said.

AI
is
also
becoming
more
common
for
most
startups
beyond
the
real
estate
industry.
An

analysis
by

Pitchbook
found
that
almost
one-quarter
of
venture
capital-funded
startups
are
AI-driven
companies.
AI-centered
agent
platforms
also
predict
success
in
2025,
according
to
a
series
of
interviews
with

HousingWire.