Baird & Warner launches AI assistant to support Chicago agents

By Housing News


Baird
&
Warner
,
No.
31
by
transaction
sides
and
No.
34
by
sales
volume
on
the

RealTrends
Verified
Top
Brokerage

rankings,
has
rolled
out
Remi

an
artificial
intelligence
(AI)
support
system
designed
to
serve
as
a
virtual
assistant
for
the
firm’s
agents
and
managers.

Remi
offers
around-the-clock
answers
to
client
questions,
property
details,
contract
analysis,
industry
information,
training
content
and
internal
documents.

“Everyone
in
residential
real
estate
is
talking
about
AI,
but
what
we’ve
built
for
our
agents
is
far
more
powerful
and
intentional,”
said
Dean
Rouso,
senior
vice
president
of
strategic
initiatives
at

Baird
&
Warner
.
“Remi
is
trained
on
all
things
real
estate,
including
our
company’s
170-plus
years
of
data
and
knowledge
on
a
block-by-block
basis
of
Chicago’s
77
distinct
neighborhoods
and
all
of
its
surrounding
suburbs,
and
the
day-to-day
realities
of
the
real
estate
agent
experience.”

Developed
exclusively
for

Baird
&
Warner

by

BrokerBot.ai
,
Remi
currently
resolves
about
90%
of

agent

inquiries
within
minutes,
according
to
the
company.

The

AI-powered

system
can
respond
by
voice,
desktop,
chat
or
text
and
deliver
information
about
contracts,
advertising
rules,
office
procedures
and
other
resources.

Remi
can
also
guide
agents
through
tasks
such
as
ordering
photography
through
Baird
&
Warner
Image
Services
and
answer
questions
about
state
licensing
laws
and
proper
contract
protocols.

“Agents
don’t
want
to
be
told
where
to
look
to
get
answers;
they
want
that
information
delivered
immediately
and
directly
to
them
so
they
can
focus
on
serving
their
clients
at
the
highest
level,”
said
Laura
Ellis,
chief
strategy
officer
and
president
of
residential
sales
at
Baird
&
Warner.
“Remi
gives
our
agents
exactly
that.
The
system
is
integrated
into
every
facet
of
the
brokerage
process
by
understanding
the
way
agents
work
and
what
they
need
at
any
given
moment

providing
fast
and
accurate
answers
in
a
matter
of
seconds,
whether
agents
are
in
the
office,
at
home,
at
showings
or
in
the
car.

“Remi
will
make
an
immediate
positive
impact
on
how
Baird
&
Warner
agents
conduct
their
business
and
translate
to
superior
service
for
our
clients.”

Baird
&
Warner
said
Remi
has
already
proved
its
value
in
testing.

In
one
example,
a
managing
broker
received
an
after-hours
call
from
an
agent
who
needed
commercial
contracts
and
forms
but
was
unable
to
get
home
for
more
than
an
hour.
The
manager
asked
Remi
for
the
materials
and
received
the
correct
links
instantly

allowing
the
agent
to
assist
the
client
without
delay.

The
system
also
tailors
responses
to
an
agent’s
office
and
can
account
for
neighborhood-specific
real
estate
rules
and
regulations.

For
instance,
Remi
can
determine
whether
a
listing
is
in
an
area
where
for-sale
signs
are
banned
and
advise
the
agent
accordingly.

“It’s
our
deep
understanding
of
real
estate
processes
and
the
Chicagoland
market

combined
with
the
extensive
resources
needed
to
build
an
AI
system
with
this
level
of
customization

that
makes
Remi
possible,”
adds
Rouso.

 

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