Bright MLS, SentriLock join forces on showing service technology

By Housing News



Bright
MLS

and

SentriLock

are
teaming
up
in
the
hopes
of
strengthening
showing
service
technologies,
the
companies
announced
on
Thursday.

Through
the
strategic
partnership,
SentrilLock
will
provide
its
showing
service
platform
to
Bright
subscribers.
In
addition,
SentriLock
will
integrate

REalchemy’s

Showing
Hub,
which
is
a
similar
product
developed
by
Bright
and
the

California
Regional
MLS.

Bright
and
SentriLock
say
this
will
provide
additional
choices
to

real
estate
agents
.

The
companies
plan
to
bring
the
product
to
market
in
late
fall
2024.

“Our
agreement
with
SentriLock
marks
an
important
milestone
in
our
long-term
strategic
initiative
towards
implementing
subscriber
choice
of
showing
providers
in
the
marketplace,
and
the
interoperability
between
multiple
vendors
via
the
Showing
Hub
platform
Bright
has
developed,”
Brian
Donnellan,
Bright
MLS
President
and
CEO
said
in
a
statement.
“Our
goal
for
the
Hub
is
to
work
closely
with
vendors
to
enable
them
to
create
better
products
for
users,
and
we
believe
SentriLock
will
up
that
standard.”

Bright
is
one
of
the
nation’s
largest

multiple
listing
services

that
covers
six
Mid-Atlantic
states
and
the

District
of
Columbia.

Ohio-based
SentriLock
is
a
leading
provider
of
electronic
lock
boxes
and
other
showing
service
technologies,
and
the
company
already
serves
about
75%
of
Bright
MLS’s
markets.

“Our
partnership
with
Bright
MLS
has
been
a
long
standing
one,”
Scott
Fisher,
SentriLock
founder
and
CEO,
said
in
a
statement.
“This
represents
a
significant
advancement
in
showing
service
technology,
and
we
are
excited
to
bring
this
new
level
of
service
to
our
mutual
customers
and
Bright
MLS
subscribers.”

This
isn’t
the
first
tech
deal
Bright
has
agreed
to
this
year.
In
January,

the
company
announced
a
partnership

with

Collabra
Technology,

giving
subscribers
access
to
Collabra’s
AdBuilder,
which
provides
agents
with
tools
for
digital
advertising
campaigns
on
leading
platforms
such
as

Facebook
,

Instagram

and

Google
.

The
partnership
also
gave
Bright
subscribers
access
to
the
digital
advertising
tools

SphereIndex

and

SphereBuilder
.

 

Leave a Reply

Your email address will not be published.