In
the

newest
episode
of
the

RealTrending
podcast,
host
Tracey
Velt
sits
down
with
Kamini
Lane,
CEO
and
president
of


Coldwell
Banker
Realty.
In
this
fireside
chat,
Velt
and
Lane
explore
her
approach
to
leadership,
Coldwell
Banker’s
unique
focus
on
agent
development
and
its
training
program
that
is
designed
to
teach
effective
communication.

Lane
also
shares
key
takeaways
from
her
first
year
of
leading
Coldwell
Banker
following
her
previous
role
as
president
of


Sotheby’s
International
Realty.
This
interview
has
been
edited
for
length
and
clarity.

Kamini
Lane:
It’s
been
an
amazing
time.
I
think
2024
was
such
a
pivotal
time
in
the
real
estate
industry
with
all
of
the
changes
related
to
the

NAR
settlement.
I
spent
the
first
quarter
or
so
in
the
role
listening
and
learning. 

Velt:
Some
buyer’s
agents
haven’t
had
to
portray
value
in
a
presentation.
Are
there
any
specific
initiatives
or
anything
that
you’re
doing
to
really
help
your
agents
through
all
of
that?

Lane:
The
best
agents
in
the
profession
have
been
able
to
articulate
their
value
all
along.
One
of
the
things
that
we
rolled
out
was
a
program
called
Perfect
Pitch
—
and
that’s
laser
focused
on
getting
agents
to
articulate
their
value
proposition.

What’s
your
30-second
elevator
speech?
What’s
your
three-minute
speech
standing
in
line
at
a
hot
dog
stand? What
is
your
unique
value
proposition?
And
I
tend
to
break
those
three
things
up
into
relevance,
credibility
and
authenticity.

Velt:
Tell
me
a
little
bit
about
your
growth
strategy
and
goals
moving
into
2025.

Lane:
We
are
focused
on
being
the
home
for
the
best
agents
in
the
business.
It’s
kind
of
a
singular
focus,
if
you
will,
right?
And
so,
we
build
everything
else
around
that.
We
want
to
be
the
destination
for
agents
who
see
this
as
an
honorable
profession,
who
see
themselves
as
trusted
real
estate
professionals,
trusted
real
estate
advisers.
I
don’t
need
to
have
the
biggest
roster.
Our
local
leaders
handpick
every
person
who
joins
the
company. 

Velt:
Is
there
any
growth
through

mergers
and
acquisitions
that
you’re
looking
at,
or
is
that
not
something
that
you’re
actively
going
for?

Lane:
We
want
to
be
a
destination
for
agents
who
are
motivated
to
be
productive.
We
want
to
help
agents
who
feel
like
we
can
coach
them
up
to
thrive.
So,
M&A
isn’t
a
part
of
the
growth
strategy
at
this
point.

To
end
the
conversation,
Lane
shares
her
unique
leadership
strategy
that
impacted
the
culture
at
Coldwell
Banker
when
she
first
arrived.

Velt:
Can
you
share
your
approach
to
leadership
and
how
that
kind
of
informs
the
culture
of
Coldwell
Banker? 

Lane:
So,
I
have
a
pretty
simple
leadership
philosophy.
It
is
clarity,
transparency
and
authenticity.
And
you’ve
heard
me
say
that
word
a
couple
of
times.
I
believe
that
it
is
incumbent
upon
all
leaders
to
be
really
clear
about
what
the
direction
the
company
is
going
in,
company
goals,
and
what’s
expected
of
every
individual
in
the
company.

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