Compass launches referral program for listing agents’ buyer leads
Compass,
the
brokerage
owned
by
Compass
International
Holdings,
has
launched
a
new
program
it
says
will
help
agents
generate
passive
income
while
retaining
control
over
how
they
manage
their
business.
On
Friday,
the
brokerage
launched
its
Listing
Agent
Lead
and
Referral
Program.
Under
this
program,
every
Compass
real
estate
agent
maintains
their
contact
information
on
their
listings
on
Compass.com,
enabling
them
to
receive
buyer
inquiries
first.
If
the
listing
agent
decides
to
refer
the
inquiring
consumer
to
another
Compass
agent,
they
will
earn
a
10%
referral
fee.
While
the
brokerage
said
buyer
inquiries
from
listings
on
its
site
have
always
been
sent
directly
to
the
Compass
listing
agent,
the
new
program
provides
Compass
agents
with
the
flexibility
to
choose
whether
they
want
to
work
with
that
buyer
themselves
or
refer
the
inquiry
to
another
Compass
agent
and
earn
a
10%
referral
fee
if
the
transaction
closes,
for
up
to
24
months.
“Winning
a
listing
reflects
years
of
relationship-building,
trust
and
hard
work,”
Neda
Navab,
the
president
of
Compass,
said
in
a
statement.
“This
program
recognizes
that
effort
by
giving
listing
agents
greater
flexibility
in
how
they
handle
buyer
inquiries,
while
opening
a
new
opportunity
to
earn
passive
income.”
Compass
said
they
have
set
the
fee
at
10%
because
they
feel
the
listing
agent
who
creates
the
value
of
a
prospective
buyer
should
always
benefit
from
this
lead.
Additionally,
the
company
noted
that
typical
agent-to-agent
referral
fees
for
warm
leads
is
25%,
while
listing
agents
receive
a
0%
referral
fee
from
online
portal
when
their
listing
generates
business
for
another
agent
via
a
contact
agent
button
on
a
site.
“We
believe
listing
agents
should
own
and
benefit
from
the
leads
generated
by
their
listings,”
Robert
Reffkin,
the
chairman
and
CEO
of
Compass
International
Holdings,
said
in
a
statement.
“For
too
long,
platforms
that
do
not
represent
the
seller’s
best
interests
have
removed
listing
agent
information
and
sold
buyer
inquiries
to
the
highest
bidder.
This
program
creates
a
better
system
–
one
that
rewards
the
real
estate
professional
who
did
the
work
to
win
the
listing
and
generate
buyer
demand.”
The
firm
noted
that
the
program
was
“inspired
by
ideas
from
Compass
real
estate
professionals
and
reflects
the
company’s
continued
focus
on
building
tools
and
programs
designed
to
help
its
real
estate
professionals
grow
their
businesses
and
create
better
experiences
for
buyers
and
sellers.”





