Compass opens exclusive listings to rivals — with strings attached
In
a
surprising
move,
Compass
announced
Friday
it
will
open
its
exclusive
inventory
to
any
real
estate
brokerage
or
multiple
listing
service
(MLS)
—
marking
a
shift
for
a
firm
long
known
for
promoting
private
listing
networks.
The
offer
comes
with
strict
conditions:
listings
must
remain
unaltered,
with
the
original
listing
agent
prominently
featured
and
brokerages
or
MLSs
must
guarantee
that
agents
won’t
be
penalized
for
sharing
Compass
listings,
Inman
first
reported.
“There
are
narratives
circulating
that
make
false
accusations,”
a
Compass
spokesperson
said.
“By
showing
that
we
will
make
our
exclusive
inventory
available
to
anyone
who
agrees
not
to
alter
or
monetize
the
listing
and
keep
the
listing
agent
front
and
center,
we
reinforce
what
we
have
said
all
along:
At
Compass,
we
co-broke
with
everyone.”
Under
the
new
policy,
brokerages
will
reportedly
gain
access
through
a
direct
feed
or
system
integration
and
MLSs
will
use
a
direct
feed.
Compass
prohibits
participants
from
monetizing
listing
data
—
including
selling
leads
or
listing
information
to
third
parties.
“Many
homeowners
are
unaware
that
their
listing
data
fuels
entire
third-party
businesses,”
the
Compass
spokesperson
added. “Three
examples
of
monetization
are
selling
buyer
inquiries
to
third-party
agents
for
a
referral
fee,
advertising
third-party
companies
on
homeowners’
listings
for
a
profit,
and
selling
listing
data
to
a
wide
range
of
financial
institutions,
including
banks
and
hedge
funds.
“Home
sale
details
are
packaged
with
other
public
records
and
used
to
build
products
that
banks,
hedge
funds,
and
institutional
landlords
use
to
buy
or
finance
properties.”
Earlier
this
month,
Compass
informed
local
MLS
and
National
Association
of
Realtors
(NAR) leadership
that
it
“does
not
consider
the Clear
Cooperation
Policy
(CCP) or
any
national
NAR
MLS
rule
impacting
clients
as
binding,”
and
that
it
“has
not
and
will
not
adhere
to
CCP
or
any
national
NAR
MLS
rule.”
“The
purpose
of
a
homeowner’s
listing
is
to
sell
their
home,
not
to
generate
money
for
MLSs
and
portals,”
the
Compass
spokesperson
said.
“If
stakeholders
won’t
agree
to
stop
altering
and
monetizing
a
homeowner’s
listing,
they’re
showing
they
care
more
about
making
money
from
the
homeowners’
listings
than
helping
homeowners
sell
their
homes.”
On
June
23,
Compass
filed
a
lawsuit
alleging
that
Zillow
is
breaking
federal
antitrust
laws
by
permanently banning
any
listing that
isn’t
put
on
an
MLS
within
a
business
day
of
being
publicly
marketed.
Zillow
says
its
new listings
policy
—
which
went
into
effect
on
June
30
—
is
enforcing
CCP
and
ensuring transparency in
the
market.
“Zillow
bans
listings
marketed
outside
of
its
platform,
and
CCP
fines
agents
for
sharing
listings
outside
of
their
MLS
platforms,”
said
the
Compass
spokesperson.
“What,
hopefully,
Compass’
offer
makes
clear
is
that
the
CCP
and
Zillow
bans
are
not
rules
against
off-market
listings;
they
are
rules
against
sharing
listings
outside
of
their
respective
platforms.”





