In
the

newest
episode
of
the

RealTrending
podcast,
host
Tracey
Velt
chats
with
Stephanie
Anton,
president
of

Corcoran
Affiliates,
the
worldwide
affiliate
network
for


The
Corcoran
Group.
In
this
conversation,
Anton
teaches
listeners
how
to
find
their
value
proposition
and
leverage
these
skills
into
servant
leadership.

This
interview
has
been
edited
for
length
and
clarity.

To
start
the
conversation,
Anton
explores
her
personal
philosophy
for
leadership
within
Corcoran
and
the
broader
real
estate
industry.
Anton
starts
by
diving
into
her
background.

Stephanie
Anton:
I’ve
really
sort
of
figured
it
out
as
I’ve
gone.
I’ve
had
a
lot
of
great
mentors,
but
I’ve
always
been
a
big
believer
in
servant
leadership.
I’m
very
hands
on
and
strategic,
but
I
will
roll
up
my
sleeves.
I’ve
never
been
afraid
to
get
my
hands
dirty
and
work
next
to
my
team.

Tracey
Velt:
So,
what
do
you
love
about
your
job?
Why
don’t
you
tell
the
audience
a
little
bit
about
your
current
position?

Anton:
I’m
the
president
of
the
affiliate
network
for
Corcoran,
which
is
a
50-year-old
brokerage.
And
we
launched
a
franchise,
or
an
affiliate,
nearly
five
years
ago.
We
launched
one
month
before
the

pandemic
and
that
had
its
own
unique
set
of
challenges.
But
it’s
been
a
huge
success
for
a
lot
of
fun
reasons,
which
I’m
happy
to
talk
about.

Velt:
Tell
me
a
little
bit
about
how
that
shaped
your
idea
of
strategically
growing
this
firm.

Anton:
We’ve
based
our
entire
business
around
putting
relationships
over
transactions
to
make
sure
our
clients
feel
valued.
When
you
have
a
clear
vision
and
a
business
that
backs
you
to
maintain
that
vision,
then
you
can
be
comfortable
making
tough
decisions.
Being
with
an
organization
that
supports
that
has
been
a
big
part
of
this
too.

Velt:
What
are
some
of
the
key
strategies
that
you
found
effective
in
growing
and
adding
franchises
to
your
network?

Anton:
Initially,
our
goal
was
to
target
the

high-end
urban
markets
around
the
U.S.
and
internationally,
and
also
their
feeder
and

second-home
markets.
So,
we’ve
seen
that
the
brand
really
resonates
in
exactly
what
you
would
think
—
it’s
high-end
urban
and
suburban
resort
and
second-home
markets.

That’s
absolutely
been
driving
our
growth.
When
you
understand
the
drivers
behind
people
moving
between
markets,
including
economic
drivers,
that’s
a
really
important
part
of
it
as
well.

Velt:
I
do
want
to
talk
a
little
bit
about
the

post-NAR
settlement
environment.
How
are
your
agents
adapting?

Anton:
We
spent
a
year
equipping
our
agents
and
franchisees
to
adapt.
It
was
a
really
a
big
focus
and
we
were
way
ahead
of
it,
so
when
the
day
actually
came,
it
was
a
non-event.

After
a
brief
discussion
on

artificial
intelligence
and

technology
usage
in
real
estate,
the
conversation
ends
with
Anton
sharing
Corcoran
Affiliates’
plans
for
the
future.

Anton:
We’re
rolling
out
a
couple
of
great
new
tools
to
educate
people
on
neighborhoods
using
videos.
We’re
also
doing
more
with
AI
and
integrating
it
into
our
back
end,
making
it
easier
to
access
each
of
our
tools.
We’re
really
excited
about
that.

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