In
the
late
1990s,
Barbara
Corcoran
made
a
bold
bet
on
emerging
technology.
She
spent
thousands
—
a
small
fortune
at
the
time
—
filming
video
tours
of
her
brokerage’s
listings
to
create
a
library
of
VHS
tapes
for
buyers.
While
other
brokerages
were
still
lugging
around
binders
stuffed
with
listing
photos
in
plastic
sleeves,
The
Corcoran
Group
was
on
the
cutting
edge
of
technology
—
or
so
they
thought.

The
fact
that
some
younger
Realtors
might
need
to
Google
—
sorry,
ask
ChatGPT
—
what
a
VHS
tape
even
is,
sums
up
our
industry’s
relationship
with
AI.
A
few
early
adopters
are
thriving,
but
too
many
are
still
watching
from
the
sidelines,
waiting
another
six
months
for
today’s
AI
to
become
tomorrow’s
VHS
tape.

Rajeev
Sajja,
SVP
of
Digital
Marketing
and
Innovation
at
Berkshire
Hathaway
HomeServices
(BHHS),
has
an
AI
strategy
that
will
help
your
business
grow
today:
custom
GPTs.
We
recently
sat
down
with
Sajja
to
learn
how
powerful
custom
GPTs
are
for
Realtors,
and
his
(surprisingly
easy)
step-by-step
workflow
any
agent
can
use
to
build
one.

Meet
your
new
hyper-intelligent
real
estate
assistant

Custom
GPTs
are
personalized
versions
of
ChatGPT
that
you
can
build
using
OpenAI’s
tools.
Think
of
them
as
AI-powered
employees
trained
on
your
brand
voice,
internal
procedures,
lead
scripts,
fair
housing
laws
or
anything
else
you
would
use
to
train
a
human
employee.
Here’s
Sajja:

What
custom
GPTs
are
good
at
in
2025

While
this
will
probably
change
in
the
next
15
minutes,
as
of
today,
Sajja
thinks
custom
GPTs
are
ideal
for
automating
the
mundane,
data-heavy
tasks
that
keep
you
from
the
personal,
creative
work
that
made
you
want
to
become
a
Realtor
in
the
first
place.

Here
are
a
few
use
cases
for
custom
GPTs
that
work
astonishingly
well
today:

• Listing
  descriptions 
• “Hand-painted”
  pictures
  of
  your
  listing
  you
  can
  frame
  for
  a
  closing
  gift
• Market
  updates 
• Improving
  listing
  presentations 
• Social
  media
  captions
• Analyzing
  competitors’
  ads
  and
  marketing
  materials 
• Creating
  PPC
  ads 
• New
  agent
  training  
• Writing
  blog
  posts 
• Roleplaying
  scripts
  and
  objection
  handlers

Want
to
see
just
how
powerful
a
custom
GPT
can
be?
If
you’re
a
ChatGPT
Plus
subscriber,
check
out
Sajja’s

REAIF
Listing
Appointment
Wizard.

What
custom
GPTs
still
struggle
with
(for
now)

As
amazing
as
they
are,
Custom
GPTs
have
some
limitations.
For
now,
at
least,
they
cannot
log
in
to
your
CRM
or
any
third-party
real
estate
software.
To
do
this,
you’ll
need
to
build
an
AI
agent,
which
is
still
a
relatively
complicated
process
—
for
now.

ChatGPT

almost
works
for
virtual
staging,
but
it’s
not
quite
there
yet.
It
makes
too
many
bizarre
mistakes.
Trying
to
explain
how
the
laws
of
physics
apply
to
couches
in
your
follow-up
prompt
to
fix
them
is
beyond
frustrating. 

Collov
AI
makes
it
easy.
Starting
at
just
22
cents
per
image,
its
proprietary
AI
lets
you
declutter
and
virtually
stage
your
listing
(or
any
listing)
with
just
a
few
clicks.
No
physics
degree
required. 

Building
your
first
custom
GPT:
Rajeev
Sajja’s
4P
+
R.I.S.E
framework

Ready
to
build
your
first
custom
GPT?
Head
over
to

Openai.com
and
sign
up
for
a
ChatGPT
Plus
account.
Once
you’re
signed
up,
click
on
“GPTs”
then
“Create”
to
write
your
instructions
(prompt)
and
upload
your
training
data.

Luckily,
Sajja
has
an
easy-to-use
framework
for
writing
your
custom
GPT
prompts:

4P
and
R.I.S.E.

The
4P
framework
is
a
general
approach
to
writing
any
prompt
for
AI.
It
helps
you
remember
to
format
your
prompts
so
ChatGPT
understands
them
and
reminds
you
to
always
check
over
and
polish
your
results
to
give
it
your
voice.

The
R.I.S.E.
framework
is
what
you’ll
need
to
know
to
build
your
custom
GPT.
Here’s
a
quick
breakdown
of
each
step
to
create
a
custom
GPT
that
writes
listing
descriptions.

Here’s
the
mind-blowing
part
of
the
process:
Once
you
add
your
instructions
and
training
data
to
ChatGPT,
click
on
“Configure,”
and
it
will
give
you
suggestions
to
make
it
even
better!
Keep
editing
your
prompts
and
training
data
and
click
on
“Preview”
to
test
it.
When
it’s
working
well,
click
on
“Create”
and
start
using
it
or
share
it
with
your
office.

How
to
future-proof
your
AI-powered
real
estate
business

Still
sitting
on
the
fence,
waiting
for
today’s
AI
to
become
tomorrow’s
VHS
tape?
I
won’t
mince
words.
You’re
going
to
get
left
behind.
It
might
not
happen
today
or
next
week,
but
if
you
don’t
start
learning
AI
now,
it’s
inevitable.

Smart
agents
are
already
using
Sajja’s
frameworks
to
build
custom
GPTs
that
save
them
hours
of
work
each
week,
and
give
them
a
laughably
unfair
edge
against
the
fence
sitters.
Want
to
join
them?
Visit
Sajja’s
wildly
popular
website,

Real
Estate
AI
Flash,
to
test
his
astonishingly
useful
custom
GPTs,
join
AI
webinars
and
meet
like-minded
agents
across
the
country
who
are
revolutionizing
real
estate
with
AI.

Not
ready
to
commit?
Download
Sajja’s
37-page
AI
playbook
below.
It
walks
you
through
everything
you’d
want
to
know
about
enhancing
your
business
with
AI.
It’s
time
to
get
off
the
fence.

Your
turn

Know
a
visionary
agent
or
broker
who’s
thriving
despite
the
odds
and
has
actionable
insights
to
share?
We’d
love
to
hear
from
you.
Reach
out
to
us
here:


[email protected].