Final Offer acquires off-market listings platform Private Collection

By Housing News

A
month
after
launching
its
new
Private
Exclusive
Listings
(PX)
feature,
agent-driven
offer,
negotiation
and
collaboration
platform

Final
Offer

has
acquired

Private
Collection
,
a
source
of
listing
information
for

off-market
properties
.

Financial
terms
of
the
deal
were
not
disclosed.
Final
Offer
said
the
addition
of
Private
Collection
adds
more
than
$1
billion
in

off-market

inventory

to
its
platform
.

“The
acquisition
of
Private
Collection
accelerates
Final
Offer’s

market
share

of
enterprise
brokerage
customers
seeking
to
provide
their
agents
with
a
tool
to
share
off-market
listings
within
their
brokerage
as
well
as
their
clients
and
prospective
clients,”
Final
Offer
said
in
a
prepared
statement.
“With
full
integration
into
Final
Offer,
buyer
agents
can
share
and
comment
on
exclusive
listings
and
then
make
offers
and
negotiate
the
transaction
seamlessly
within
one
integrated
platform.”

Final
Offer,
an

HW
2025
Tech
winner,

enables
agents
to
provide
their
buyers
with
early
access
to
pre-market
listings
within
their
brokerage,
giving
them
a
competitive
advantage
in
buying
properties
before
they
reach
the
broader
market.
The
proptech
startup
said
that
Private
Collection
customers
and
their
sellers
will
now
be
able
“to
receive,
counter
and
accept
offers
as
well
as
utilize
a
buy-it-now
option
(The
Final
Offer
Button)
within
Final
Offer,
allowing
buyers
to
purchase
a
property
without
the
risk
of
losing.”

The
Exclusive
Listings
feature
allows
properties
to
be
marketed
twice—as
an
exclusive
pre
market
listing,
then
“potentially
leveraging
the
open
market
either
before
or
after
the
first
offer
is
in
hand
to
cast
the
widest
possible
exposure,”
the
company
said.

The
acquisition
and
launch
of
PX
comes
amid
a

debate

over
the

National
Association
of
Realtors’


Clear
Cooperation
Policy
,
which

requires

Realtors
to
list
a
property
on
the
MLS
within
24
hours
of
marketing.

The
Massachusetts-based
proptech
firm
has
made
several
other
acquisitions.
In
July
2024,
Final
Offer acquired the
North
American
operations
of Openn
Negotiation
 —
another
negotiation
platform
and
offer
platform
that
operated
in
Canada.

The
company
has
raised
close
to
$16
million
in
investments
from
Second
Century
and
over
100
real
estate
professionals
since
it’s
founding
in
January
2021.
It
currently
operates
in
11
U.S.
states
and
in
Canada.

 

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