Are
you
an
agent
trying
to
figure
out
how
to
get
more
seller
leads?
Well,
you’re
not
alone.
It’s
one
of
the
most
common
challenges
that
agents
face,
especially
in
competitive
markets.
Whether
you’re
just
starting
out
or
looking
to
grow
your
business,
generating
motivated
seller
leads
is
vital
to
the
success
of
your
growing
business.

We’ll
cover
12
proven
strategies
to
generate
real
estate
seller
leads.
Plus,
we’ll
introduce
you
to
the
tools
that
top-producing
agents
use
to
make
it
happen.
You’ll
walk
away
from
this
article
with
actionable
tips
and
useful
tools
to
help
you
build
a
strong,
reliable
pipeline
of
seller
clients.

Why
seller
leads
fuel
your
real
estate
business

Seller
leads
are
the
foundation
to
longevity
in
the
real
estate
industry.
My
grandpa
always
said,
“Buyers
are
your
money
now,
but
sellers
are
your
future
money.”
Let’s
unpack
that
statement.

When
you
work
with
sellers,
you’re
able
to
create
opportunities
to
generate
more
leads
than
you
would
with
just
one
buyer
client.
Why
is
that?
As
a
seller’s
agent,
you’re
the
face
of
the
listing.
Potential
buyers
see
your
name
and
contact
information
on
each
advertisement
–
from
the
sign
in
the
front
yard
to
all
digital
marketing.
If
an
interested
buyer
doesn’t
have
representation,
they
will
likely
reach
out
to
you
to
see
the
home.
The
best
part?
If
they
don’t
buy
your
listing,
they
may
use
you
to
purchase
another
home
if
you
play
your
cards
right.

While
buyer
leads
are
invaluable,
they
often
are
not
as
committed
and
could
just
be
exploring
their
options.
Until
you
actually
sell
them
a
home,
they’re
less
likely
to
bring
in
future
business
for
you.
Focusing
on
seller
leads
fuels
long-term
growth
–
and
keeps
your
pipeline
full.

1.
Tap
into
your
sphere
of
influence

Your
sphere
of
influence
is
the
easiest
and
fastest
way
to
secure
any
type
of
lead
–
especially
seller
leads.
List
out
every
friend,
family
member,
neighbor
and
other
local
business
providers
and
make
sure
they
are
added
to
your
database.
The
odds
are
that
they
will
know
of
someone
who
is
looking
to
sell
their
home,
even
if
they’re
just
curious
about
selling.
Don’t
be
shy
–
they
won’t
bite!

Send
a
quick
check-in
email
or
text
with
a
simple
message:
“Hey!
I
hope
you’re
doing
well.
Do
you
know
anyone
who’s
planning
on
selling
their
home
in
the
next
six
months?
I’d
love
to
help.”
This
approach
works
well
because
people
want
to
help
people
they
know
and
trust.

Tool
to
try:
Top
Producer

Top
Producer
is
a
CRM
designed
just
for
agents
and
includes
all
the
bells
and
whistles.
This
CRM
makes
it
easy
to
organize
your
contacts,
set
reminders
for
follow-ups
and
keep
track
of
important
details.
It
features
automated
drip
campaigns
that
can
be
personalized,
helping
you
nurture
your
sphere
and
stay
top-of-mind
with
your
sphere
and
any
potential
seller
leads.

Related
articles

Social
media
is
one
of
the
most
effective
ways
to
generate
seller
leads.
According
to
the

National
Association
of
Realtors
(NAR),
social
media
is
about
twice
as
powerful
as
MLS
for
generating
seller
real
estate
leads.
Popular
platforms
like
Facebook,
Instagram,
TikTok
and
LinkedIn
allow
you
to
showcase
your
expertise
by
sharing
market
insights
and
building
relationships
with
potential
clients.
These
platforms
also
allow
your
personality
to
shine
through,
so
potential
clients
can
feel
like
they
know
who
you
are.

The
key
to
success
on
social
media
is
consistency.
Make
sure
the
content
you
post
is
helpful
–
like
sharing
success
stories
or
providing
market
updates.
Keep
the
content
light,
fun
and
focused
on
the
demographic
you’re
trying
to
target.

Tool
to
try:
Coffee
and
Contracts

Coffee
and
Contracts
is
our
go-to
for
creating
consistent
and
attractive
marketing
content
that
can
be
used
across
platforms,
including
Instagram
(posts,
reels,
stories),
Facebook
and
even
LinkedIn.
Their
ready-made
social
media
templates
are
designed
specifically
for
real
estate
agents.
It
helps
you
stay
consistent,
create
engaging
posts
and
market
yourself
without
spending
hours
brainstorming
what
to
say
next.
The
consistency
that
Coffee
and
Contracts
bring
makes
it
easy
to
build
a
cohesive
brand
image.

3.
Implement
paid
online
advertising

Whether
you
create
your
own
content
or
use
ready-made
marketing,
agents
should
consider
running
paid
ads
through
targeted
marketing
on
platforms
like
Facebook
or
Instagram.
Paid
online
advertising
is
a
smart
way
to
grow
your
audience
while
reaching
homeowners
who
may
be
thinking
about
selling
their
home
–
especially
if
you’re
having
a
hard
time
reaching
them
organically.
These
paid
real
estate
ads
can
help
you
reach
leads
in
specific
neighborhoods,
demographics
and
similar
interests
while
keeping
you
top
of
mind
in
their
feed.

Tool
to
try:
Meta
Ads

Meta
Ads
Manager
helps
you
create
targeted
ad
campaigns
to
reach
potential
sellers.
It
allows
you
to
track
your
ad
performance
and
refine
your
messaging
to
get
better
results.
It’s
a
go-to
for
real
estate
agents
looking
to
grow
their
reach
and
generate
more
seller
leads.

4.
Supercharge
your
CRM

While
searching
for
new
seller
leads
is
a
lucrative
way
to
find
clients,
diving
into
your
existing
leads
and
contacts
is
an
untapped
opportunity.
Even
if
you
have
just
100
contacts,
if
you
have
5%
that
are
looking
to
sell,
that’s
five
new
listings!
That
means
it’s
time
to
jump
into
your
CRM
and
optimize
your
contacts
so
you
know
who
might
be
ready
to
sell.
If
you’re
going
to
do
it
manually,
here
are
some
things
you
can
do:

• Remove
  duplicate
  contacts
• Input
  all
  information
  you
  can
  for
  each
  contact
  (contact
  information,
  property
  addresses,
  length
  of
  time
  at
  current
  address,
  property
  price,
  social
  media
  handles,
  etc.)
• Review
  previous
  communication
  with
  contacts
  to
  see
  who
  could
  be
  a
  hot
  lead
• Segment
  your
  audience
  by
  interest
  (buyers,
  sellers,
  renters,
  etc.)

Tool
to
try:
Fello

It
may
be
free,
but
manually
going
through
your
CRM
will
take
a
lot
of
time
and
effort.
If
you
want
an
easier
way
to
supercharge
your
CRM,
check
out
Fello.
Its
AI-driven
technology
optimizes
your
contact
list
to
autopopulate
behavioral
and
property
data
to
determine
who
is
most
likely
to
sell.
Then,
Fello
will
use
lead
scoring
on
all
contacts
in
your
database
so
you
know
who
to
prioritize.
Simply
connect
Fello
to
your
current
CRM
and
get
to
work!

5.
Launch
targeted
marketing
campaigns

Marketing
campaigns
are
another
great
way
to
nurture
your
seller
leads
over
time.
There
are
several
options
to
try
to
reach
your
target
audience
including
newsletters,
postcards
and/or
email
campaigns.
Each
interaction
should
include
something
of
value
that
the
seller
actually
uses
to
make
a
selling
decision.
Just
sold
and
listed
postcards
provide
a
sneak
peek
into
homes
for
sale
in
their
area
while
newsletters
can
provide
valuable
housekeeping
tips
or
market
insights.

The
marketing
campaign
with
the
best
return
on
investment
is
an
email
marketing
campaign.
Many
CRMs
have
automated
marketing
features
included,
making
them
easy
to
use
and
allowing
you
to
access
every
contact
and
lead
at
once.
The
goal
is
to
build
trust
with
value
and
repetition.
People
may
not
be
ready
to
sell
today,
but
when
they
are
you’ll
be
the
name
they
remember
when
the
time
comes.

Tool
to
try:
Zurple

Zurple’s
Client
Generation
Platform
is
an
all-in-one
system
designed
to
automate
real
estate
lead
generation
with
intelligent
and
personalized
communication.
It
helps
you
stay
connected
with
your
leads
through
targeted
campaigns
that
bring
your
voice
into
the
marketing.
The
automated
follow-up
feels
authentic,
not
robotic
–
allowing
you
to
keep
your
pipeline
full
without
spending
hours
on
manual
follow-up.

6.
Optimize
your
website
and
landing
pages
for
lead
capture

Let’s
face
it
–
it’s
the
21st
century.
If
you’re
a
real
estate
agent
without
a
web
presence,
you
may
have
a
hard
time
gaining
traction
among
the
competition.
According
to
the
NAR,

64%
of
broker/broker
associates
and
73%
of
sales
agents
have
a
website.
If
you
want
a
shot
at
generating
seller
leads
online,
you’re
going
to
need
one
as
well.

The
key
is
to
drive
sellers
to
your
website
by
creating
custom
landing
pages
that
offer
something
of
value
–
like
a
free
home
valuation.
These
pages
can
be
linked
to
your
marketing
content
and
set
up
to
capture
leads
automatically
or
by
having
them
fill
out
a
form.
Be
sure
your
website
has
a
call-to-action
that
clearly
states
who
you
are,
how
to
contact
you,
the
services
you
provide,
and
why
you’re
the
go-to
expert
they
should
choose
to
list
their
home.

Tool
to
try:
Real
Geeks

Real
Geeks
offers
customizable
real
estate
websites
and
landing
pages
that
are
designed
to
capture
seller
leads
with
every
click.
They
feature
built-in
lead
forms,
home
valuation
tools
and
integration
with
top
CRMs.
If
you
don’t
already
have
a
CRM,
Real
Geeks
has
you
covered
by
offering
websites
that
have
a
CRM
built
right
in.
At
every
turn,
they
help
agents
convert
website
visitors
into
listing
opportunities.

Related
articles

7.
Target
expired
listings
and
FSBOs

Remember,
earlier
I
mentioned
that
social
media
is
twice
as
effective
as
using
the
MLS
to
generate
seller
real
estate
leads?
If
you
were
thinking,
“How
does
the
MLS
help
me
generate
seller
leads?”
Here’s
your
answer:
You
can
utilize
the
MLS
to
find
expired
listings
and
turn
them
into
motivated
seller
leads.
They’re
already
more
likely
to
list
their
home
because
they
already
did
at
one
time,
but
didn’t
get
the
result
that
they
wanted.
This
is
your
time
to
shine
and
swoop
in
with
the
latest
market
updates
and
your
own
personal
touch.

When
you
reach
out
to
an
expired
listing,
it’s
important
to
focus
not
only
on
what
went
wrong
the
first
time
but,
more
importantly,
how
you’ll
do
things
differently
this
time.
Offer
them
a
free
in-person
home
valuation
where
you
provide
them
with
an
updated
comparative
market
analysis
(CMA)
and
a
fresh
marketing
strategy.
With
a
little
persistence,
you
can
bring
that
expired
listing
to
life.

Tool
to
try:
REDX

The
MLS
can
only
take
you
so
far
in
converting
expired
listings.
You
won’t
find
seller
contact
information
in
the
MLS,
so
you’ll
either
need
to
get
creative
or
get
REDX.
They
provide
a
list
of
expired
listings
that
are
sent
directly
to
you
each
day.
The
listings
include
verified
contact
information
that
has
been
run
through
the
do-not-call
registry
(DNC),
keeping
you
compliant
with
state
and
federal
laws.
REDX
even
connects
to
most
CRMs,
so
you
can
continue
to
manage
all
of
your
leads
in
the
same
place.

8.
Host
virtual
networking
events

We
may
be
well
past
the
COVID
era,
but
virtual
events
are
here
to
stay.
Consider
hosting
a
virtual
networking
event,
like
a
virtual
open
house
or
a
free
home
valuation
workshop.
I
know
what
you’re
thinking:
“How
is
a
virtual
open
house
going
to
attract
seller
leads?”
There’s
nothing
like
a
nosy
neighbor
to
bring
you
your
next
closing.
Neighbors
love
to
take
a
look
at
the
inside
and
see
what
your
listing
has
that
their
home
doesn’t
–
and
vice
versa.
It’s
a
great
time
to
have
a
conversation
about
what
their
house
may
be
worth
and
introduce
yourself
as
the
community
expert.

Virtual
networking
events
can
open
the
door
to
new
relationships,
referrals
and
potential
seller
clients.
It’s
also
a
great
way
to
stay
top-of-mind
with
your
sphere
and
demonstrate
your
commitment
to
supporting
the
community.

Tool
to
try:
Zoom

In
order
to
host
virtual
events,
you’ll
need
a
platform
to
connect
with
more
than
one
person
at
a
time
–
enter
Zoom.
Its
versatile
platform
is
easy
to
use
with
safety
controls
that
allow
you
to
decide
who
can
join
your
event,
when
they
can
speak
and
the
ability
to
control
the
overall
flow
of
the
event.
It’s
one
of
the
most
reliable
ways
to
host
a
webinar
or
virtual
event,
whether
you’re
meeting
with
one
person
or
hundreds.

9.
Engage
in
community
events

Getting
involved
in
community
events
is
a
powerful
way
to
build
your
local
reputation
and
connect
with
homeowners
who
may
be
thinking
about
selling.
Whether
you’re
sponsoring
a
charity
run,
hosting
a
booth
at
a
neighborhood
festival
or
organizing
a
park
cleanup,
your
visibility
makes
you
the
agent
who
truly
cares
about
the
community
–
and
that
can
turn
into
seller
leads
over
time.
Community
involvement
also
gives
you
a
chance
to
meet
homeowners
face-to-face
while
having
meaningful
conversations
without
any
pressure
to
close
a
sale.

The
challenge
is
that
you
are
only
one
person
and
can
only
attend
so
many
local
events.
This
is
where
technology
will
help
you
connect
with
the
community
to
find
seller
leads.
As
an
agent,
participating
in
any
type
of
online
community
enhances
your
reputation
and
also
places
you
top
of
mind
when
homeowners
consider
selling.
Through
community
engagement,
you
will
gain
a
deeper
understanding
of
the
local
real
estate
market
and
the
concerns
of
potential
sellers,
which
is
invaluable
for
tailoring
your
services
and
marketing
strategies.

Tool
to
try:
Parkbench

In
a
play
on
words
of
an
old
marketing
tactic,
Parkbench
brings
you
to
the
local
community
without
slapping
your
face
and
business
name
on
a
literal
park
bench.
This
genius
company
has
created
a
network
of
hyper-local
neighborhood
websites.
Each
customized
website
is
sponsored
by
just
one
real
estate
professional,
so
if
you’re
community-minded
and
want
to
engage
with
residents
and
neighbors,
Parkbench
might
be
right
for
you.
The
ultimate
goal
is
to
get
business,
but
ideally,
each
Parkbench
agent
also
genuinely
cares
about
their
community
and
enjoys
sharing
resources,
answering
questions
and
being
helpful.

10.
Collaborate
with
local
businesses

Another
way
of
generating
real
estate
seller
leads
within
the
community
is
to
partner
with
local
businesses
to
co-sponsor
events.
Partner
with
moving
companies,
landscapers,
home
stagers,
contractors
and
even
local
restaurant
owners.
Anyone
in
the
community
who
works
with
homeowners
can
refer
business
to
you,
and
in
return,
you
can
promote
their
services
to
your
network.

This
strategy
has
been
tried
and
tested
for
generations,
helping
you
expand
your
reach
and
create
a
trusted
network
for
everyone.
Homeowners
want
an
agent
with
strong
local
ties
and
collaborating
with
other
trusted
businesses
shows
that
you’re
plugged
into
the
community.

Tool
to
try:
Google
Business
Profile

A
Google
Business
profile
is
what
helps
you
get
discovered
by
potential
clients
and
connect
with
local
businesses.
You
need
to

register
your
business
with
Google
–
don’t
worry,
it’s
free!
Once
your
business
is
verified,
be
sure
to
keep
your
profile
updated
with
your
service
information,
reviews
and
photos.
This
will
increase
your
visibility
in
local
searches,
which
will
open
the
door
to
partnerships
with
other
professionals
in
your
area.
It’s
also
a
great
way
to
show
the
public
how
involved
you
are
in
the
community,
which
will
reinforce
your
credibility
with
potential
clients.

Artificial
intelligence
(AI)
is
transforming
the
way
real
estate
agents
generate
seller
leads.
By
analyzing
hundreds
of
data
points—like
market
trends,
historical
sales
data,
consumer
behavior,
credit
card
debt
and
more—AI
tools
can
predict
which
homeowners
are
most
likely
to
list
their
properties
in
the
near
future.

These
insights
allow
agents
to
focus
their
marketing
efforts
(and
budget!)
on
homeowners
who
are
statistically
more
likely
to
sell,
helping
you
work
smarter,
not
harder.
Let’s
face
it,
lead
generation
can
get
expensive.
If
there’s
a
way
to
get
more
bang
for
your
buck,
AI
predictive
analytics
is
a
powerful
tool
to
have
in
your
arsenal.

Tool
to
try:
Smartzip

Smartzip
uses
predictive
analytics
to
identify
people
who
are
likely
going
to
sell
within
the
next
six
to
12
months.
It
provides
you
with
targeted
lead
lists,
automated
marketing
tools
and
lead
insights
that
help
you
focus
on
homeowners
who
are
most
ready
to
sell.
Smartzip
uses
AI
to
take
the
guesswork
out
of
prospecting
–
saving
you
time
and
increasing
your
chances
of
converting
your
leads
into
listings.

12.
Offer
free
resources
and
guides

No
matter
what
marketing
medium
you
use,
consider
offering
free
homeowner
resources
to
help
you
capture
seller
leads.
Create
customized
home
selling
guides,
market
reports,
homebuyer
checklists
and
customized
CMAs
to
help
you
engage
with
potential
sellers.
These
resource
guides
should
answer
frequently
asked
homeowner
questions,
like
what
their
home
is
worth
or
how
they
can
prepare
their
home
for
sale.

The
objective
in
offering
these
free
resources
is
to
position
yourself
as
the
local
expert
while
also
showing
you’re
willing
to
share
valuable
insights
without
the
pressure
of
signing
a
contract.
Your
website
is
a
great
place
to
offer
free
downloads
to
help
you
grow
your
database
with
motivated
seller
leads.

Tool
to
try:
Canva

Canva
makes
it
easy
to
create
professional-looking
guides,
checklists
and
market
reports
that
look
polished
and
on-brand.
With
ready-made
templates
and
simple
drag-and-drop
tools,
you
can
design
resources
that
homeowners
actually
want
to
download—without
needing
a
graphic
design
background.

Real
estate
seller
leads:
FAQs

The
full
picture:
Real
estate
seller
leads

Finding
seller
leads
can
feel
like
you’re
chasing
down
a
moving
target,
but
it
doesn’t
have
to.
You
will
consistently
generate
high-quality
seller
leads
by
tapping
into
your
sphere,
leveraging
the
latest
technology
and
hosting
events
within
your
community.

Try
to
remember
that
it’s
not
just
about
getting
seller
leads,
it’s
about
building
relationships
and
showing
homeowners
that
you
really
do
know
what
you’re
talking
about
–
and
that
they
can
rely
on
you
to
get
their
home
sold.
Start
putting
these
tips
and
tools
to
work
for
you
today,
and
watch
your
seller
real
estate
lead
pipeline
grow.