Here are the real estate brokerages that are gaining market share the fastest
The
residential
brokerage
space
has
long
heard
whispers
of
a
Compass
acquisition
of
Berkshire
Hathaway
HomeServices
of
America
(BHHS),
and
those
whispers
turned
into
open
chatter
when
the
Wall
Street
Journal
reported
in
March
that
the
two
were
in
talks.
Both
companies
denied
it,
and
no
such
deal
has
materialized.
But
if
a
deal
comes
together
in
2025
—
which
has
been
marked
by
M&A
activity
—
it
would
complete
a
meteoric
rise
for
Compass,
which
is
now
the
largest
brokerage
in
the
country
by
sales
volume.
Compass’s
success
highlights
how
newer
brokerages
are
eating
into
the
market
share
of
legacy
brands
that
are
struggling
to
adapt
to
tech-enabled
companies
like
Compass
and
the
innovative
models
employed
by
brokerages
like
eXp
Realty
and
LPT
Realty.
That’s
evident
in
data
from
RealTrends
Verified.
eXp
(274.4%),
Fathom
Realty
(194%)
and
Compass
(188.9%)
lead
the
way
in
growth
in
market
share
by
sides
between
2020
and
2024.
Conversely,
LeadingRE
(44.2%)
RE/MAX
(22%),
Realty
Executives
(20.9%)
and
Anywhere
Real
Estate
(16.5%)
have
seen
their
market
share
fall
considerably
since
2015.
LeadingRE,
a
network
of
independent
brokerages
from
around
the
country,
is
an
interesting
case
because
newer
brokerages
have
frequently
purchased
independent
brokerages
that
were
members
of
its
network.
While
newer
companies
with
innovative
models
are
growing,
the
legacy
players
still
have
the
most
market
share.
Keller
Williams
is
one
company
that’s
managed
to
maintain
and
even
grow
its
market
share
by
sides,
posting
a
29.9%
rise
since
2015,
and
it
maintains
the
highest
market
share
as
a
result
at
8.6%.
Anywhere
follows
at
7.5%,
with
RE/MAX
(4.1%),
HomeServices
(3.8%)
and
LeadingRE
(3.4%)
rounding
out
the
top
five.
The
growth
in
market
share
for
newer
companies
is
likely
to
continue,
as
some
of
the
hottest
names
in
the
independent
brokerage
space
haven’t
been
around
enough
to
show
up
in
total
market
share
data.
LTP
Realty
grew
its
sides
by
175.2%
between
2023
and
2024
by
tailoring
its
compensation
models
to
the
specific
career
stage
of
the
agent.
SERHANT.
has
leveraged
the
popularity
of
its
Netflix
show
Owning
Manhattan
to
grow
sides
by
135.7%
over
that
same
time
period.
All
signs
point
to
substantial
and
continued
growth
for
the
new
entrants,
but
they
have
a
long
way
to
go
before
catching
legacy
firms
and
powerhouses
such
as
eXp
and
Compass.
LPT
Realty
executed
36,369
sides
in
2024.
For
SERHANT.
it
was
2,821.
Those
numbers
are
a
far
cry
from
the
top
franchisers,
as
Keller
Williams
(807,323),
Anywhere
(704,453)
and
RE/MAX
(383,039)
are
well
into
six
figures.
