Keller Williams unveils revamped Command platform
Keller
Williams
is
launching
a
revamped
version
of
its
agent
CRM
platform
Command.
The
firm
announced
the
launch
of
an
“expanded,
integration-ready”
version
of
Command
on
Monday.
“Over
the
last
two
years,
we
made
the
strategic
decision
to
build
the
back
end
into
the
platform
and
really
create
meaningful
integrations,”
Chris
Czarnecki,
the
CEO
of
Keller
Williams,
told
HousingWire.
“As
we’ve
looked
across
the
technology
landscape
and
with
the
ever-evolving
focus
on
AI,
we
wanted
to
help
our
agents
and
market
center
partners
ensure
that
they
have
the
full
suite
of
the
rapidly
changing
technology
assets
that
are
out
there.”
The
revamped
platform
is
backed
by
Stone
Point
Capital,
a
strategic
investor
in
Keller
Williams.
Additionally,
the
firm
said
the
platform
is
powered
by
newly
launched
collaborations
with
Lone
Wolf
Technologies
and
Cotality,
which
are
both
owned
by
Stone
Point
Capital.
The
company
said
the
platform
offers
agents
smarter
lead
generation
opportunities,
including
integrations
with
Facebook,
Instagram,
Spacio
and
Fello,
improved
marketing
and
content
workflows
via
integrations
with
Canva,
Rejig.ai
and
Lone
Wolf’s
CloudCMA
and
business
process
automations
made
possible
through
integrations
with
RemyAI,
Google
Gemini
and
BrokerBot.
Czarnecki
said
the
platform
is
“heavily
centered”
around
the
idea
of
more
integrations
due
to
the
constant
evolution
of
technology
and
the
diverse
needs
of
agents.
“We
want
to
give
them
all
the
flexibility
they
need
to
achieve
their
objectives
and
ultimately
we
feel
like
this
is
a
huge
step
forward
for
them
to
be
able
to
pick
and
choose
what
works
best
while
still
maintaining
the
power
of
the
Command
platform,”
he
said.
So
far
the
platform
has
over
75
discrete
integrations
with
other
proptech
and
productivity
tools,
but
executives
hope
to
see
that
expand
in
the
future.
“We
really
wanted
to
take
this
to
the
next
level.
What
we’re
about
is
making
sure
that
we
can
meet
agents,
teams,
market
centers
and
our
franchisees
in
the
way
that
they
want
to
do
business,”
Chris
Cox,
the
company’s
chief
technology
officer,
told
HousingWire.
“That
means
providing
them
a
world
class
set
of
core
technologies
like
Command,
but
allowing
them
to
build
their
businesses
around
both
Command
and
other
third-party
tools.
So,
our
real
objective
here
is
to
make
command
the
most
integratable
open
platform
in
the
industry
to
provide
flexibility
to
agents,
teams,
market
centers
and
franchisees.”
Czarnecki
said
he
believes
the
revamped
platform
will
help
differentiate
Keller
Williams
from
other
brokerage
companies,
helping
it
improve
agent
retention
and
attract
new
agents.
“We
are
going
to
be
very
responsive
to
agent
demand
and
as
usage
of
these
third-party
partnerships
and
integrations
take
off,
those
are
signs
for
us
to
continue
to
lean
in
further
with
those
folks
and
deepen
the
integration,”
Czarnecki
said.
As
the
company
looks
ahead,
the
executives
are
confident
that
the
revamped
Command
will
help
it
and
its
agents
and
franchisees
succeed.
“We
are
really
focused
on
making
sure
that
we’ve
built
a
great
foundation,
but
that
we
are
surrounding
it
with
technologies
that
are
the
most
relevant
to
the
way
agents
and
market
centers
want
to
do
business,”
Cox
said.
