Market Leader review: Features, pricing & alternatives
Vetted
by
HousingWire
|
Our
editors
independently
review
the
products
we
recommend.
When
you
buy
through
our
links,
we
may
earn
a
commission.
Market
Leader
is
an
all-in-one
solution
for
generating
real
estate
leads,
nurturing
them
with
automated
tools,
and
converting
them
into
long-term
clients.
Its
suite
of
tools
includes
a
robust
CRM,
a
real
estate
website,
predictive
analytics,
marketing
automation,
and
much
more.
Without
consistent
and
effective
lead
generation,
thriving
as
a
real
estate
professional
is
almost
impossible.
Networking
the
old-fashioned
way
can
be
time-consuming,
and
handing
out
your
business
card
and
following
up
by
email,
text
or
phone
may
not
suit
your
personality.
That’s
why
many
successful
real
estate
agents
turn
to
a
CRM,
lead
generation
and
marketing
platform
like
Market
Leader.
In
this
Market
Leader
review,
we’ll
explore
its
features,
pros
and
cons,
pricing
and
some
alternatives
so
you
can
determine
if
it’s
right
for
you
and
your
real
estate
business.
Summary
Market
Leader
key
specs
-
Pricing:
Starts
at
$139
per
user/month -
Exclusivity:
Yes -
Trial
period:
No
free
trial
period -
Automated
marketing:
Yes.
The
complete
Marketing
Center,
including
automated
marketing,
is
fully
integrated
with
the
Market
Leader
CRM -
Contract
requirements:
Six-month
contract
How
does
Market
Leader
work?
Market
Leader
offers
agents
and
brokers
a
guaranteed
number
of
exclusive
leads
per
month,
gives
you
insight
on
customer
interests,
and
helps
you
manage
your
client
data
using
its
customer
relationship
management
(CRM)
tool.
You
can
communicate
with
prospects
using
its
marketing
automation
features.
Using
Market
Leader’s
Network
Boost,
users
in
your
local
market
will
see
your
targeted,
strategic
ads
created
and
managed
by
Market
Leader’s
experts
as
they
scroll
through
their
favorite
social
media
platforms.
When
prospects
click
on
one
of
your
ads
and
submit
the
automatically
populated
lead
form,
their
personal
information
goes
directly
to
your
Market
Leader
CRM.
They’ll
then
receive
an
automated
email
introducing
them
to
you
and
driving
them
to
your
Market
Leader
website.
Through
various
automated
Market
Leader
campaigns,
your
leads
will
then
be
nurtured
with
consistent
communication
touchpoints
until
you’re
ready
to
jump
in
and
take
over.
As
a
bonus,
your
leads’
property
search
history
is
collected
in
your
CRM,
giving
you
invaluable
insights
into
what
types
of
homes
and
neighborhoods
are
on
their
radar.
Once
they’re
ready
to
engage,
you’ll
be
notified
that
it’s
time
to
reach
out
with
a
personal
touch,
leveraging
their
collected
property
search
history
so
you
can
win
them
as
clients.
Market
Leader
alternatives
(compared)
|
Top Pick |
|
|
|
|
|
Market |
|
|
Visit Market Leader |
|
Also Popular |
 |
|
|
|
Top |
|
|
Visit Top Producer |
|
Also Popular |
 |
|
|
A |
|
SmartZip’s |
|
|
Visit SmartZip |
| Exclusivity: | Yes | No | No |
|
Contract requirements: |
Six-month minimum |
One-year contract |
One-year contract |
|
Customer support: |
Email, phone, live chat, and knowledge base |
Articles and videos, webinars, email, and live chat |
Text, email, phone, live chat |
|
Free period: |
Undisclosed |
No free trial |
Undisclosed |
|
Starting price: |
$139 | $129 | $500 |
Market
Leader
pros
&
cons
-
A
guaranteed
number
of
exclusive
home
buyer
and
seller
leads
in
your
local
market
every
month -
Only
pay
for
visitors
that
convert
to
leads -
Cost-effective
for
the
solo
agent
-
Lead
generating
IDX
website
not
included
in
all
products
Market
Leader
features
Robust
CRM:
Log
in
to
see
your
Market
Leader
dashboard
and
its
unique
lead
sorting
window
at
the
top.
Your
contacts
will
be
sorted
by
the
tags
you’ve
given
them.
With
the
dashboard,
you
can
respond
quickly
with
automated
text
and
email
alerts,
know
when
your
contacts
have
been
on
your
website
and
which
properties
they’ve
viewed
or
saved,
and
send
relevant
listings
at
your
desired
frequency
with
automated
listing
alerts.
Lead
source
integration:
Your
CRM
integrates
with
40+
lead
sources,
including
Trulia,
Zillow,
and
Realtor.com.
Mobile
CRM
app:
With
the
app,
you
can
access
your
entire
contact
and
lead
database,
as
well
as
manage
new
leads
in
your
pipeline,
all
from
your
mobile
device.
Customizable
website:
A
website
customized
for
your
brand
that
is
IDX-enabled,
tailored
for
lead
capture,
and
search-engine
friendly.
You
can
choose
from
numerous
layout
options
and
hundreds
of
licensed
photos
in
the
image
library
or
upload
your
own.
Easily
add
content,
and
customize
an
array
of
widgets.
You
can
also
use
the
Website
Setup
Wizard
and
content
management
tools
to
make
in-line
edits
to
any
section
while
on
the
page
and
make
updates
from
your
phone.
CRM
&
website
integration:
Your
contact
and
housing
search
information
flows
from
your
Market
Leader
website
to
the
CRM.
Real
estate
agent
guides:
Free
business
planning
resources,
scripts
and
templates,
and
lead
generation
helpers
are
available,
including
a
business
plan,
marketing
plan,
call
scripts,
and
text
message
templates.
MLS
connectivity:
Connect
your
IDX-enabled
website
with
your
MLS
and
send
listingsand
listing
details
in
marketing
pieces.
Marketing:
You
automatically
receive
a
customizable
property
marketing
package
to
promote
each
new
listing.
In
Market
Leader
Pro
and
Market
Leader
Teams,
the
complete
Marketing
Center
is
fully
integrated
with
the
Market
Leader
CRM.
Market
Leader
pricing
&
monthly
plans
Market
Leader
offers
plans
for
individual
agents,
teams
of
up
to
10,
and
an
enterprise
solution
customized
to
the
size
of
your
team
or
brokerage.
The
following
are
starting
prices.
We
recommend
contacting
Market
Leader’s
team
to
check
for
the
latest
pricing
and
deals,
or
to
request
a
custom
quote
for
a
brokerage
solution.
| Plan | Price/month |
# of Users |
Includes |
|---|---|---|---|
|
Professional for agents |
$129 + $7 to $30/lead |
1 |
CRM + website + marketing |
|
Professional for teams |
$329 + $7 to $30 per lead |
up to 10 |
CRM + website + marketing |
|
Network Boost |
$350 | Add-on |
up to 40 leads / month |
Professional
for
agents
Starting
at
$139
per
user/month.
With
this
lead
and
customer
relationship
management
solution,
agents
can
build
a
custom
website
and
pages
with
widgets
optimized
for
lead
generation.
Take
advantage
of
MLS
integration
that
supports
multiple
MLSs
and
get
lead
insights,
as
well
as
neighborhood
and
market
information.
You
can
purchase
exclusive
leads
every
month,
including
lead
insights
on
sellers
visiting
HouseValues.com.
Increase
productivity
and
performance
with
a
pipeline
dashboard,
real-time
listing
alerts,
search
and
targeting
capabilities,
a
mobile
CRM
app,
and
market
reports.
Automatically
add
new
online
leads
to
drip
campaigns
with
Market
Leader’s
marketing
automation.
The
robust
marketing
center
also
features
thousands
of
professionally
designed
templates,
bulk,
and
direct
mail
print
options
to
market
each
new
listing.
Professional
for
teams
Starting
at
$329
per
user,
per
month:
Professional
for
teams
offers
small
teams
a
shared
contact
database
and
marketing
content
to
optimize
collaboration,
plus
customizable,
lead-generating
websites
with
your
MLS
feed
(for
both
the
team
and
individuals
on
it).
This
plan
includes
Network
Boost,
so
your
team
can
receive
a
high
volume
of
social
media
leads
every
month. Your
entire
team
can
get
insight
into
their
contacts’
activities,
identify
and
message
high-priority
leads,
create
tasks,
notes,
and
more
with
Market
Leader’s
CRM.
When
you’re
on
the
go,
your
team
can
interact
with
contacts,
respond
to
new
leads,
and
view
reminders
within
the
mobile
CRM
app.
With
the
system’s
marketing
automation,
your
team
can
nurture
new
leads
by
sending
them
listing
alerts
and
an
18-step
email
drip
campaign.
You
can
also
add
your
existing
contacts
to
your
CRM,
so
that
they
can
also
receive
Market
Leader’s
done-for-you
email
or
print
marketing
campaigns.
Network
Boost
Starting
at
$350
per
month,
Market
Leader’s
Network
Boost
enables
you
to
grow
your
database
with
a
steady
stream
of
exclusive
social
media
leads
in
your
local
market
—
in
the
neighborhoods
where
you
want
to
grow
your
network.
You’ll
receive
up
to
40
exclusive
leads
per
month.
You
can
then
use
Market
Leader’s
marketing
tools
to
convert
those
leads
with
automated
listing
alerts,
an
18-email
drip
campaign,
and
more.
If
you
need
more
than
40
leads,
you
can
contact
a
Market
Leader’s
team
for
additional
pricing
information.
Frequently
Asked
Questions
Who
is
Market
Leader
best
for?
Market
Leader’s
affordability
and
ease
of
use
make
it
well-suited
for
both
single
agents
and
teams
looking
to
automate
processes,
build
a
steady
pipeline
of
local
leads,
and
for
anyone
wanting
to
carve
back
some
of
their
time
(and
energy,
effort
and
money)
spent
on
marketing.
It’s
ideal
for
any
agent
or
small
team
who
wants
to
spend
less
time
marketing
to
lukewarm
leads
and
managing
campaigns,
since
it
targets
the
hottest
leads
in
your
areas,
and
automates
your
marketing
processes
for
you.
Best
of
all,
if
you’re
already
skilled
at
converting
active
leads
into
buyers
and
sellers,
Market
Leader’s
suite
of
products
and
plans
will
work
well
for
you.
One
caveat
is
that
this
is
a
long
game.
Lead
nurturing
takes
time
and
consistent
communication
to
stay
top-of-mind
but
Market
Leaders
marketing
tools
make
this
a
less
manual
process
for
you.
What
other
resources
does
Market
Leader
provide?
Market
Leader
offers
users
a
free
Real
Estate
Business
Plan,
as
well
as
a
Lead
Calculator
that
can
help
you
determine
how
many
leads
you
need
to
meet
your
transaction
goals.
Market
Leader’s
Email
Script
Generator
enhances
lead
conversion
by
giving
you
customized
email
scripts
based
on
the
information
you
enter.
You
can
use
the
Home
Buyer’s
Journey
Guide
to
learn
how
to
engage
with
consumers
during
every
stage
of
the
home-buying
journey
and
the
Real
Estate
Stream
Podcast
to
improve
your
ability
to
generate
and
convert
more
leads.
Live
training,
on-demand
articles
and
videos,
live
product
support,
and
the
Million
Dollar
Pipeline
program
are
also
available.
Can
I
combine
Market
Leader
technology
with
traditional
marketing
approaches?
Yes.
Market
Leader
offers
print
and
direct
mail
marketing
that
is
integrated
with
your
MLS.
Mail
bulk
orders
to
your
home
of
office
or
upload
a
list
if
you
want
Market
Leader
to
handle
the
heavy
lifting.
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