Redy,
an
online
marketplace
that
rewards
home
sellers
for
selecting
a
real
estate
agent
who
best
aligns
with
their
sales
goals,
announced
its
launch
in
five
markets
on
Tuesday.
The
Redy
online
platform
is
now
available
to
home
sellers
in

Atlanta,

Dallas,

Orlando,

Phoenix
and

San
Diego.

Real
estate
agents
Josh
Altman
and
Matt
Proman,
who
are
also
cast
members
of
the
Bravo
TV
show
“Million
Dollar
Listing,”
co-founded
the
firm.

The
two-sided
platform
caters
to
both
home
sellers
and
listing
agents.
On
the
platform,
agents
will
have
the
ability
to
compete
and
offer
the
best
terms
for
desired
properties,
while
sellers
can
select
from
an
interested
pool
of
agents
whom
they
trust
to
get
them
closer
to
the
sales
agreement
they
want
and
be
paid
cash
for
choosing
an
agent.

Additionally,
agents
have
the
ability
to
choose
which
properties
they
want
the
chance
to
list.

“For
the
first
time,
sellers
get
paid
cash
to
pick
an
agent;
as
a
result,
agents
are
directly
invested
in
the
sale,”
Altman
said
in
a
statement.
“All
agents
have
the
opportunity
to
own
local
seller
listings,
which
will
in
return
help
them
own
the
local
market
they
operate
in
and
level
the
playing
field
for
listings.
When
you
own
local
seller
listings,
you
own
your
local
market.”

So
far,
more
than
5,000
homes
have
been
listed
on
Redy,
with
data
showing
that
homes
are
being
sold
for
an
average
of
12%
more
than
market
value,
along
with
an
average
upfront
cash
bonus
of
$2,357.

According
to
the
company’s
news
release,
agents
who
use
Redy
can
bypass
more
traditional
sources
of
lead
generation,
such
as
buying
leads
from

Zillow
or


Realtor.com.

“Home
sellers
can
escape
endless
unsolicited
offers
and
receive
personalized
agent
proposals
with
a
cash
reward
just
for
listing
their
home,”
the
release
states.

“At

the
core
of
the


National
Association
of
Realtors’

settlement
is
a
significant
revelation:
the
real
estate
industry
has
systematically
disempowered
consumers,”
Shelly
Cofini,
Redy’s
chief
strategy
officer,
said
in
a
statement.
“Redy
is
revolutionizing
the
real
estate
market
by
transforming
residential
listings
into
valuable
assets.
We
empower
home
sellers
with
unprecedented
control,
fair
competition,
and
total
transparency.

“Our
mission
is
to
equip
homeowners
with
the
tools
to
manage
and
maximize
the
value
of
their
property
listings
fully.
According
to
NAR’s
own
data,
agents
convert
only
about
1
out
of
every
100
leads
obtained
from
major
advertising
companies.
At
Redy,
we
enable
agents
to
secure
listings
rather
than
chase
leads.”

Redy
notes
that
it
does
not
share
a
home
seller’s
personal,
property
or
contact
information
with
agents
until
they
have
selected
someone
they
wish
to
work
with.

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