‘More than cosmetic’: Fairway Independent Mortgage changes its name
Fairway
Independent
Mortgage
Corp.
announced
Wednesday
that
it’s
changing
its
name
to
Fairway
Home
Mortgage.
“Changing
our
name
to
Fairway
Home
Mortgage
reflects
a
fresh
look,
a
renewed
perspective,
and
a
future-forward
vision,”
Fairway
founder
and
CEO
Steve
Jacobson
said.
“The
change
is
more
than
cosmetic
—
it
represents
our
evolution,
and
our
commitment
to
innovation,
all
while
staying
rooted
in
the
values
that
have
always
defined
Fairway.”
Over
the
coming
months,
Fairway
will
be
highlighting
the
tagline
“All
Roads
Lead
Home”
and
will
be
rolling
out
a
series
of
initiatives,
including
the
website
Home.com,
the
company
said
in
a
press
release.
“Fairway
Home
Mortgage
represents
more
than
a
new
name,”
said
Jon
Tobias,
Fairway’s
president
of
branch
production.
“We
believe
buying
a
home
is
not
just
a
transaction,
but
an
experience.
With
All
Roads
Lead
Home,
we’re
building
a
connected
ecosystem
that
supports
our
clients
through
every
step
of
their
home
journey
—
before,
during,
and
long
after
closing.
A
solution
that
makes
home
feel
like
HOME.”
Fairway
had
been
operating
under
its
original
name
since
it
launched
in
1996.
Last
month,
the
company
struck
a
deal
to
acquire
Hallmark
Home
Mortgage.
Fairway
originated
$4.7
billion
in
mortgages
in
the
first
quarter
of
2025,
ranking
19th
nationally,
according
to
Inside
Mortgage
Finance.
That
volume
was
down
22.7%
from
the
previous
quarter
and
down
9.3%
year
over
year.
