Real
estate
marketing
software
provider


MoxiWorks
is
looking
to
help
agents
up
their
game
while
complying
with
the
business
practice
changes
outlined
in
the National
Association
of
Realtors’ (NAR) commission
lawsuit settlement
agreement that
went
into
effect

last
month.

To
achieve
this
goal,
the
company
has
released
a
series
of
product
updates
that
are
designed
to
support
agents
as
they
navigate
the
post-NAR
settlement
environment.

MoxiWorks
said
the
updates
will
help
agents
“nurture
prospective
buyers,
offer
greater
transparency
to
buyers
by
listing
buyer-agent
compensation
offers
with
MoxiWebsites,
and
support
agents’
need
to
demonstrate
more
value
using
robust
buyer
tours
that
extend
beyond
traditional
CMAs
(comparative
market
analyses)
with
MoxiPresent.”

According
to
its
announcement,
new
“buyer-focused
nurture
journeys“
are
available
via
ActivePipe,
MoxiWorks’
email
marketing
automation
software.
The
update
includes
39
new
email
touchpoints
for
buying
a
home,
the
benefits
of
working
with
a
buyer’s
agent
and
content
tailored
to
an
agent’s
sphere
of
influence.

MoxiWorks
users
will
also
have
access
to
the
upgraded
MoxiPresent,
a
presentation
builder,
which
the
company
said
agents
can
use
to
create
buyer
presentations
and
plan
buyer
tours.
They
can
create
an
entirely
virtual
touring
experience
or
compliment
their
in-person
showings.

“80%
of
real
estate
agents
are
buyer-centric,”
MoxiWorks
CEO
Eric
Elfman
said
in
a
statement.
“While
the
NAR
settlement
changes
have

led
to
some
anxiety,
brokerages
and
agents
who
use
MoxiWorks
have
what
they
need
at
their
fingertips.
Our
proven
products
have
been
upgraded
so
buyer’s
agents
can
more
quickly
and
easily
display
their
value
and
earn
their
commissions.”

Additionally,
MoxiWorks
has
launched
a
website
builder,
MoxiWebsites,
which
allows
agents
and
brokers
to
build
their
own
website.
This
will
give
them
a
place
to
advertise
offers
of
buyer
broker
compensation
now
that
they
are

banned
from
the
MLS.

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