New president at the helm at Sotheby’s Canada
Sotheby’s
International
Realty
Canada
has
appointed
Mustafa
Abbasi
as
president,
naming
a
technology-focused
executive
to
lead
the
luxury
brokerage’s
next
phase
of
growth.
Previously
serving
as
founding
president
of
Zolo,
Abbasi
built
a
technology-driven
brokerage
operating
across
Canada.
Following
Zolo’s
sale
to
Questrade
Financial
Group,
he
served
as
president
and
CEO
of
Zolo
Ventures
—
overseeing
platform
development
and
operational
strategy.
As
president
of
Sotheby’s,
Abbasi
will
oversee
strategic
growth
efforts,
including
marketing
and
technology
initiatives
and
recruitment
of
agents.
“Sotheby’s
International
Realty
Canada
represents
one
of
the
most
respected
names
in
global
real
estate,”
he
said.
“What
drew
me
to
[them]
was
clear:
an
iconic
brand
with
a
genuine
commitment
to
the
independent
advisors
across
Canada
who
have
chosen
to
build
their
businesses
here
and
to
the
clients
they
serve.
That
kind
of
alignment
is
rare.
“Having
spent
my
career
building
companies
at
the
intersection
of
real
estate
and
fintech,
I’ve
seen
what’s
possible
when
talented
entrepreneurs
are
supported
by
the
right
platform,
tools
and
leadership.
I’m
excited
to
bring
that
perspective
here
to
foster
a
culture
of
excellence
and
innovation
and
to
continue
raising
the
bar
for
what
our
advisors
and
their
clients
can
expect
from
us.”
Abbasi
succeeds
Effi
Barak,
who
has
served
as
interim
president
since
April
2025.
The
company
said
Barak
will
step
down
following
the
completion
of
the
leadership
transition.
Tara
Brown
—
CEO
of
Peerage
Realty
Partners
—
said
Abbasi’s
background
aligns
with
the
brokerage’s
direction.
“Mustafa’s
distinctive
blend
of
entrepreneurial
and
corporate
real
estate
leadership,
deep
digital
expertise
and
Canadian
market
insight
uniquely
positions
Sotheby’s
International
Realty
Canada
to
meet
the
evolving
expectations
of
clients
and
advisors,
while
strengthening
our
leadership
in
Canada’s
luxury
real
estate
market
now
and
in
the
future,”
Brown
said.
