One overlooked pitfall of owning a home that – with your intervention – can cultivate clients for life
What’s
one
thing
most
homeowners
would
say
no
one
told
them
about
buying
a
home?
If
you
said
how
quickly
property
taxes
can
go
up,
you’re
not
lying—and
let
me
give
you
a
tip
to
help
you
save
them
thousands.
But
first,
last
night,
some
of
my
MBA
Accounting
students
graciously
volunteered
with
me
to
help
Atlanta
homeowners
appeal
their
property
taxes
through
the
Atlanta
Beltline
Property
Tax
Assistance
(shout
out
to
Marian
Davis)
in
partnership
with
Atlanta
Legal
Aid
(shout
out
to
Stacy
Reynolds).
Here’s
just
one
example
of
what
we
saw:
In
short,
in
one
year,
this
home’s
value
almost
doubled.
That’s
great
if
you’re
selling
the
home
or
refinancing
to
pull
out
equity,
but
it’s
a
nightmare
when
you
suddenly
have
to
pay
more
in
property
taxes,
which,
if
you
are
not
able
to
pay,
could
mean
you
lose
your
home
due
to
a
tax
foreclosure
or
tax
deed
sale.
Yeesh.
And
guess
what?
We
noticed
many
homeowners
had
lived
in
their
homes
for
years
and
didn’t
have
a
homestead
exemption,
which
is
offered
in
most
states
across
the
U.S.
This
exemption
gives
you
an
automatic
discount
for
living
in
the
home
as
an
owner-occupant
(in
other
words,
if
you’re
not
an
investor,
the
state
will
give
you
a
tax
break).
But
here’s
the
catch:
You
have
to
ask
for
it.
You
have
to
opt
in.
It’s
not
automatic—which
is
a
shame,
but
we’ll
talk
about
lobbying
for
that
another
day.
The
next
thing
we
noticed
(since
this
is
all
public
record)
was
that
many
people
had
neighbors
who
not
only
appealed
their
property
taxes
but
won
the
appeal—locking
in
a
reduced
rate
for
multiple
years.
And
clearly,
those
neighbors
didn’t
spread
the
word.
It’s
better
late
than
never,
but
we
saw
so
many
people
who’d
lived
in
their
homes
5
to
10
years
without
a
homestead
exemption
and
never
knew
they
could
file
an
appeal
to
at
least
freeze
their
property
tax
rate
(so
it
doesn’t
go
up
every
year).
Yikes.
Now,
if
you’re
here
in
Georgia,
here’s
some
good
news:
For
the
first
time
ever,
even
if
you
missed
the
homestead
exemption
deadline
(typically
around
April
1,
depending
on
your
county),
you
can
file
for
it
right
now
while
submitting
a
property
tax
appeal—but
all
of
this
is
due
by
August
1.
Sharing
is
caring,
so
make
sure
you
pass
this
along
to
any
homeowners
you
know,
whether
in
the
great
state
of
Georgia
or
not,
so
that
they
can
at
least
prepare
for
next
year’s
deadline.
Again,
we
were
shocked
to
see
how
many
people
didn’t
have
a
homestead
exemption
or
had
never
filed
an
appeal
to
lower—or
freeze—their
property
taxes.
Lastly,
since
I
am
wearing
my
professor
hat,
it
makes
sense
that
I
have
homework
for
you
to
help
both
your
business
grow
and
to
create
brand
loyalty
among
your
neighbors.
Homework
for
real
estate
pros
(looking
at
my
Mortgage
Brokers
&
Real
Estate
Agents
friends):
-
Homestead
exemption:
Remind
your
clients
to
apply
ASAP—it’s
not
automatic! -
Appeal
deadlines:
In
Georgia,
August
1
is
the
cutoff
this
year
for
appeals
and,
for
the
first
time,
late
homestead
filings. -
Neighborly
duty:
Many
homeowners
miss
out
simply
because
no
one
told
them.
Be
the
one
who
does
even
if
they
were
not
your
client!
BONUS:
As
a
real
estate
pro,
this
is
a
tried-and-true,
old-school
marketing
tip
that
promotes
goodwill
and
helps
to
build
your
book
of
new
business.
Happy
learning!
Lee
Davenport
is
an
international
real
estate
educator
(as
well
as
a
former
RE/MAX
managing
broker
and
agent).
This
column
does
not
necessarily
reflect
the
opinion
of
HousingWire’s
editorial
department
and
its
owners.
To
contact
the
editor
responsible
for
this
piece:
[email protected].





