Since
the
brokerage’s


“Owning
Manhattan”
debuted,
the
show
has
rested
comfortably
among
Netflix’s
top-10
most
streamed
shows
in
the
U.S.
With
the
added
visibility,
the
company
has
been
flooded
with
listings
inquiries
—
and
with
agents
looking
for
a
job.

Todd
Sheridan,
SERHANT.’s
vice
president
of
strategic
growth,
said
that
inbound
leads
for
agents
wanting
to
join
the
brokerage
have
increased
400%
since
the
show
launched.
If
the
company
can
leverage
its
meteoric
rise
in
brand
awareness
into
a
high-quality
scaling
of
its
business,
the
errant
periods
in
all
of
SERHANT.’s
branding
might
be
better
replaced
with
exclamation
points.

“I’m
now
both
the
hunter
and
the
hunted,”
Sheridan
said.
“The
cool
thing
about
this
show,
it
highlighted
the
different
services
we
have,
which
I
think
is
incredibly
powerful
from
a
recruiting
standpoint.
So,
all
it
did
was
show
people
what
we
offer
at
a
higher
level
and
in
a
much
more
efficient
way
than
I
could
ever
do.”

The
company’s
digital
traffic
has
exploded
since
“Owning
Manhattan”
dropped
on
June
28.
As
of
Monday,
its
social
media
reach
has
increased
88%,
listing
inquiries
have
jumped
285%,
and
traffic
to
the
website
has
risen
by
a
shocking
1,915%
since
the
show
debuted,
according
to
internal
data.

Today’s
competitive
landscape
hinges
on
what
a
brokerage
is
looking
for
—
and
where.
In
some
areas,
team
recruiting
has
heated
up
for
brokerages
looking
to
scale
quickly,
while
other
firms
are
adding
top
performers
on
an
individual
basis.

Dan
Smith,
principal
of
the
Orange
County,
California-based
mega
team

Anvil
Real
Estate,
said
that
competition
for
teams
has
cooled
off
in
his
area,
but
competition
for
individuals
is
extremely
heavy.

“There’s
not
a
day
that
goes
by
that
one
of
my
agents
doesn’t
bring
to
me
a
recruiting
piece
that
they
have
received
from
someone
else,”
he
said
of
Anvil,
which

ranks
No.
57
nationally
on

RealTrends‘
mega
team
list
by
volume.
“My
agents
are
actively
being
recruited.”

Even
before
the
show,
SERHANT.
was
doing
well
in
agent
recruiting
thanks
to
founder

Ryan
Serhant’s
flamboyant
personality
and
decade-long
stint
on
“Million
Dollar
Listing
New
York.”
According
to
the
company,
it
has
doubled
its
number
of
agents
each
year
since
its
launch
in
September
2020.

Sheridan
said
that
the
brokerage
added
200
agents
in
the
first
half
of
this
year,
bringing
its
total
headcount
to
about
650.
And
more
additions
are
in
the
works.
The
company’s
footprint
is
often
thought
of
as
the
general
radius
of
New
York
City,
but
it
has
expanded
up
and
down
the
East
Coast
from
Connecticut
to
Florida
and
Georgia.

Florida
has
been
a
particular
point
of
emphasis
for
SERHANT.
Mark
Raumaker,
founder
of
the
Orlando-based
team

The
Home
Squad,
reached
out
to
SERHANT.
this
year
about
joining.
He
was
enticed
by
the
brokerage’s
high-profile
brand
and
technology
platform
S.MPLE.

“Once
Ryan
[Serhant]
and
I
met,
it
was
clear
we
should
be
in
business
together,”
Raumaker
said.
“Our
ideas,
styles
and
overall
visions
were
very
aligned.
From
there,
it
was
more
of
a
‘dating’
process
to
see
if
we
were
the
right
fit
for
each
other.
My
wife
and
I
met
with
the
executive
team
over
a
two-month
span
to
learn
about
them,
and
they
learned
about
us.
It
was
a
very
intentional
process
from
both
sides.”

Where
SERHANT.
goes
from
here
is
yet
to
be
seen,
but
“Owning
Manhattan“
has
emphatically
presented
it
with
the
opportunity
to
become
one
of
the
biggest
and
most
well-known
brands
in
the
real
estate
brokerage
world.

“I
was
on
a
text
chain
with
Ryan
today
and
an
agent
just
got
a
$15
million
buyer
based
on
the
show,”
Sheridan
said.
“So,
there’s
a
lot
of
things
happening.
I
have
a
bunch
of
meetings
this
week
with
some
very
high
producers
as
well.”