Originally
focused
on

buyer-side
transactions,
Rayse
is
now
offering

agents
a
way
to
document
and
share
their
behind-the-scenes
work
with
sellers
through
a
centralized
platform.

“Our
mission
has
always
been
to
elevate
the
role
of
the
agent
and
give
them
the
tools
to
clearly
communicate
their
value,”
said

James
Dwiggins,
co-founder
and
co-CEO
of
Rayse.
“This
seller
version
is
a
natural
next
step,
and
the
early
response
has
been
incredible.
Agents
now
have
one
centralized
place
to
log
and
share
all
the
activity
—
marketing,
offers,
updates
—
keeping
clients
informed
and
confident
every
step
of
the
way.”

The
company
says
the
new
seller-side
platform
was
developed
in
response
to
national
data
showing
that
many
sellers
underestimate
the
time
and
effort
involved
in

listing
a
home.

In
a
recent
survey
commissioned
by
Rayse,
51%
of
sellers
said
they
believed
their
agent
spent
fewer
than
20
hours
on
the
sale.

At
the
same
time,
96%
said
it
was
important
to
receive
real-time
updates
from
their
agent
via
text
or
app
—
and
82%
wanted
visibility
into
what
agents
were
doing
behind
the
scenes.

Notably,
64%
said
they
would
be
willing
to
pay
more
for
that
level
of
transparency
—
with
an
additional
25%
indicating
they
might.

The
company’s
earlier
buyer-side
platform
gained
attention
after
it
published
a
study
showing
46%
of
buyers
believed
agents
spent
fewer
than
15
hours
on
their
purchase.
Rayse
said
that
agents
generally
complete
more
than
200
tasks
across
80
to
100
hours
during
a
typical
transaction.

Rayse
is
currently
being
adopted
by
several
real
estate
organizations,
including
five

multiple
listing
services
(MLSs)
representing
more
than
139,000
agents.
Those
MLSs
commit
to
covering
the
full
cost
of
the
platform
for
their
members,
the
company
said.

“Rayse
is
transforming
the
way
agents
communicate
their
value,”
said
Andy
Fegley,
CEO
of

Phoenix
Realtors.
“Our
members
are
thrilled
to
have
a
tool
that
not
only
supports
transparency
but
also
deepens
the
relationship
between
agents
and
clients
during
one
of
the
most
important
financial
decisions
of
their
lives.”

The
seller-facing
module
is
launching
as
additional
MLSs
prepare
to
offer
Rayse
to
members
in
the
coming
months.