RE/MAX retains title of No. 1 brand in The Thousand rankings

By Housing News

In
late
May,
when


RealTrends
Verified

released
The
Thousand
rankings,
it
appeared
that
RE/MAX
had
lost
its
crown
as
the
top
brand
to


Keller
Williams
.
But


HW
Media
‘s
post-launch
diligence
process
revealed
anomalies
in
the
Keller
Williams
data
that
has
since
been
through
an
additional
layer
review
and
re-verified.

Due
to
the
data
anomaly,
HW
Media
made
the
decision
to
re-rank
and
republish
the
2024
rankings,
removing
agents
and
teams
that
did
not
meet
the
RealTrends
Verified’s
performance
standards.

The
re-ranking
process
revealed
that
RE/MAX
had
in
fact
retained
the
top
spot
among
the
brands
represented
on
the
list.
RE/MAX
has
held
onto
this
spot
since
the
publication
of
the
2020
iteration
of
The
Thousand,
which
was
based
off
sales
data
from
2019.
RE/Max
overtook
Keller
Williams,
which
took
the
title
in
2019.

”RE/MAX
agents
are
known
to
be
the
most
trusted,
professional
and
productive
agents.
Securing
the
top
brand
position
in
the
RealTrends
Verified
+
Tom
Ferry
The
Thousand
list
is
really
a
testament
to
their
unwavering
service.
RE/MAX
has
the
most
qualifiers
of
any
brand,”
RE/Max
President

Amy
Lessinger

said.

“So,
while
the
re-count
was
a
surprise,
the
outcome
is
not.
RE/MAX
agents
consistently
set
high
standards
and
exceed
them,
delivering
exceptional
results
for
their
clients.
We
are
continually
impressed
by
their
dedication
and
are
delighted
to
see
this
recognition
accurately
reflected
in
the
RealTrends
rankings.”

RE/MAX
posted
a
total
of
135
agents
on
the
2024
list,
down
slightly
from
the
143
agents
who
made
it
on
the
2023
list.
The
firm
recorded
its
highest
number
of
agents
on
the
list
in
2021,
when
147
RE/MAX
agents
qualified
for
The
Thousand.

Keller
Williams,
which
was
previously
reported
to
have
159
agents
on
The
Thousand
in
2024,
had
102
agents
on
the
list
after
the
re-ranking
process.
That
was
good
enough
for
the
No.
2
spot
among
the
brands
represented.

When
asked
why
RE/MAX
agents
consistently
perform
so
well
in
the
rankings,
Lessinger
attributed
it
to
a
company
culture
that
“is
built
on
productivity
and
professionalism.”

“Agents
who
join
RE/MAX
can
be
squarely
focused
on
closing
sales
and
producing
great
results
for
their
buyers
and
sellers.
Period,”
Lessinger
added.
”They’re
not
spending
time
on
recruiting
or
chasing
the
latest
shiny
object.
They’re
spending
time
sharpening
their
skills,
building
their
community,
leveraging
their
competitive
advantages,
and
helping
people
buy
and
sell
real
estate.
And
they’re
doing
it
as
full-time
professionals.”

Looking
ahead,
Lessinger
said
she
expects
RE/MAX
and
its
agents
to
continue
to
perform
well
in
the
RealTrends
The
Thousand,
noting
that
the
strong
performance
of
RE/MAX
agents
helps
inspire
and
motivate
other
agents
in
the
network
to
perform
at
a
higher
level.

“When
you’re
part
of
something
special
like
RE/MAX,
and
connected
to
a
network
of
likeminded,
hard-driving,
super-productive
people,
your
game
rises
as
well.
That’s
why
agents
who
join
our
network
tend
to
average
more
sales
after
they’ve
been
with
us
for
a
few
years,”
Lessinger
said.
“They
learn
new
skills,
embrace
the
productive
mindset,
and
strive
to
be
better
all
the
time.
It’s
in
their
DNA.”

 

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