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Real
estate
agents
often
make
the
mistake
of
believing
their
clients
will
remember
them
forever
—
but
they
don’t.
It’s
up
to
us
as
agents
to
stay
engaged
and
stay
in
contact
with
our
clients.
Building
on
existing
relationships
is
the
quickest
and
easiest
way
to
keep
your
pipeline
filled
with
active
buyers
and
sellers,
so
you
don’t
have
to
worry
about
dry
spells.
One
of
the
easiest
and
most
cost-effective
ways
to
stay
top-of-mind
with
clients
and
prospects
is
by
consistently
delivering
value
in
an
informative,
helpful
real
estate
newsletter.

So,
where
do
you
start?
In
this
article,
we’ve
compiled
49
compelling
real
estate
newsletter
ideas
and
subject
lines.
We’ll
also
share
best
practices
for
developing
and
sending
real
estate
newsletters
and
recommend
some
essential
tools
to
make
your
email
marketing
stand
out.
Let’s
dive
in!

What
is
a
real
estate
newsletter?

What
is
a
real
estate
newsletter?
Effective
real
estate
newsletters
establish
regular
email
communication
(and
sometimes
print)
between
you
and
your
sphere
of
influence,
including
your
past
clients,
current
prospects,
professional
network,
and
even
your
friends
and
family.

Format:
A
real
estate
newsletter
can
be
in
paper
(hard
copy)
format,
but
generally,
the
easiest
and
most
cost-efficient
real
estate
newsletters
are
automated
and
digital;
sent
at
regular
intervals
so
your
clients
come
to
rely
on
them;
and
delivered
to
your
clients’
email
inbox
using
an
email
marketing
tool
(like
MailChimp)
or
using
your
CRM
or
other
tool
that
stores
all
your
contact
information
in
one
convenient
place.

Purpose:
Real
estate
newsletters
aim
to
keep
your
sphere
of
influence
informed
about
your
local
market
conditions
and
are
an
ideal
format
for
consistently
reminding
your
audience
of
your
local
market
expertise,
client
service
excellence
and
service
offerings.

Content:
Agents
can
include
any
combination
of
data
and
information.
Some
popular
real
estate
newsletter
content
includes:

• Market
  updates
• Featured
  listings
• Industry
  news
• Local
  news
• Community
  events
• Agent
  profiles
• Investment
  opportunities

No
matter
what
content
you
choose
to
include,
your
real
estate
newsletter
should
serve
as
a
meaningful
touchpoint
that
continuously
builds
your
client
relationships.

Why
send
a
regular
real
estate
newsletter?

Sending
out
regular
communication
to
your
sphere
may
seem
like
adding
extra
work,
but
there
are
several
benefits
to
sending
out
real
estate
newsletters
to
your
network
of
clients
and
leads.

Key
benefits
of
real
estate
newsletters

These
are
only
a
handful
of
the
many
benefits
of
using
a
real
estate
newsletter
to
reach
your
audience
via
email.
You’ll
scale
your
real
estate
business
exponentially
once
you
understand
the
power
of
your
network
and
client
database.

• Newsletters
  are
  a
  cost-effective
  form
  of
  marketing
• Stay
  top-of-mind
  with
  past
  clients
  &
  prospects
• Build
  trust
  &
  loyalty
  with
  your
  audience
• Increase
  chances
  of
  referrals
  from
  past
  clients
• Demonstrate
  your
  industry
  expertise
• Establish
  yourself
  as
  a
  local
  authority
• Show
  your
  active
  market
  participation
• Expand
  your
  network
  by
  encouraging
  subscribers
  to
  forward
  &
  share
• Generate
  new
  leads
  by
  including
  calls
  to
  action
• Easily
  identify
  highly
  engaged
  prospects
• Maintain
  ownership
  of
  your
  database

Define
&
segment
your
audience

The
days
of
sending
generic
newsletters
to
everyone
in
your
database
are
long
gone.
The
most
successful
agents
today
know
that

personalization
is
the
name
of
the
game.
You
can
accomplish
this
with
segmentation
tools
that
help
you
sort
your
database
into
categories
and
customize
your
newsletters
to
cater
to
the
specific
needs
of
each
audience
group.
By
segmenting
your
contacts
list,
you
should
have
at
least
three
to
five
distinct
audience
segments
and
newsletters
to
send,
depending
on
your
niche.

Once
segmented,
you
can
send
unique
messaging
to
each
group.
For
example,
you
can
send
messaging
to
buyers
versus
sellers,
recipients
in
specific
zip
codes,
clients
looking
for
high-rise
condos,
clients
looking
for
single-family
homes,
families
with
school-age
kids
concerned
about
school
zones,
or
first-time
homebuyers.
You
can
also
create
messaging
for
your
investor
clients
to
inform
them
of
possible
investment
opportunities.

Building
your
segmented
list

Let’s
start
by
looking
at
how
you
might
segment
your
list.
Your
database
is
made
up
of
several
different
types
of
leads,
so
they
should
be
tagged
according
to
where
they
are
in
their
buying
or
selling
journey,
their
needs,
their
location,
and
any
other
points
that
distinguish
them.
Here
are
some
of
the
ways
you
can
segment
your
contacts.

As
you
segment
your
list,
you’ll
notice
your
contacts
may
fall
into
multiple
categories.
However,
you
should
also
notice
the
differences
between
your
leads
and
start
to
understand
why
segmentation
is
so
vital
for
your
real
estate
newsletters.
For
example,
your
investor
clients
probably
won’t
be
interested
in
a
first-time
home
buyers
checklist,
and
you
most
likely
wouldn’t
want
to
send
information
about
1031
exchanges
to
the
first-time
home
buyers
in
your
database.

Automating
your
real
estate
newsletters

You
can
deliver
the
right
message
to
the
right
target
audience
without
spending
hours
in
front
of
your
laptop
if
you’ve
segmented
your
audience
and
have
the
right
automation
tools
in
place.
Many
of

the
best
real
estate
CRMs
have
built-in
features
to
segment
your
contacts
list
and
automate
your
real
estate
newsletters.
However,
other
email
tools
not
specific
to
real
estate
agents
(like
Mailchimp
and
Flodesk)
offer
built-in
templates
that
make
delivering
beautifully
designed
email
newsletters
a
cinch.

Save
time
with
pre-written
newsletters
from
Market
Leader

Don’t
have
time
to
write
three
or
more
newsletters
every
month?
Market
Leader’s
advanced
newsletter
automation
tool
can
help.
Market
Leader
auto-generates
and
sends
professionally
crafted
monthly
newsletters
while
giving
you
the
controls
to
customize
them
so
they
look
and
sound
like
you.
You
can
spend
less
time
writing
and
researching
and
more
time
selling
while
keeping
in
contact
with
your
network.

Best
practices
for
effective
real
estate
newsletters

Whose
inbox
isn’t
absolutely
inundated
with
marketing
emails
these
days?
We’ve
compiled
some
best
practices
to
ensure
your
real
estate
newsletters
gain
traction.
The
most
important
thing
is
to
create
helpful,
engaging
and
original
content
that
grabs
your
readers
attention,
with
subject
lines
that
make
your
readers
open
your
email.

1.
Create
unique
content
that
stands
out 

Creating
content
specific
to
your
audience
doesn’t
have
to
be
a
hassle.
You
know
your
audience,
and
you
know
real
estate.
Share
your
knowledge
in
a
way
that’s
unique
to
you. 

Provide
value

Offer
engaging
content
that
both
informs
and
entertains.
Your
newsletter
content
should
be
a
mix
market
updates,
buyer
and
seller
advice,
community
news
and
events,
and
storytelling.

Gather
information
from
reputable
sites
like

HousingWire
or

NAR
for
the
latest
market
news.
Sign
up
for

Altos
Research
to
get
your
market’s
latest
data.
But
don’t
just
regurgitate
that
information
—
share
your
take
on
how
it
will
affect
your
local
market
or
your
clients’
lives.
Putting
data
into
context
for
your
audience
makes
you
look
like
the
expert
that
you
are.

Create
content
for
buyers
&
sellers

Keep
in
mind
you
should
create
content
for
both
buyers
and
sellers.
Your
segmented
audiences
will
be
most
engaged
with
content
tailored
to
their
interests.
For
example,
tips
on
home
staging
for
a
quick
sale,
how
to
get
top
dollar
for
a
property,
or
advice
on
how
to
improve
curb
appeal
are
all
topics
that
a
seller
might
be
interested
in.
Buyers
might
be
interested
in
seeing
featured
listings,
new
homes
on
the
market
and
advice
about
the
homebuying
process.

Write
like
you’re
having
a
conversation

Be
sure
to
share
your
knowledge
in
your
own
voice.
It
doesn’t
have
to
be
complicated
or
take
up
a
lot
of
time.
But
create
highly
relevant
content
your
audience
can
relate
to
and
easily
understand.
Create
your
content
in
batches
and
schedule
your
real
estate
newsletters
ahead
of
time
to
easily
maintain
consistency
in
communicating
with
your
sphere.
You’ll
want
them
to
be
reminded
of
you
with
friendly,
warm
touchpoints
throughout
the
month. 

Repurpose
content
to
save
time
and
make
your
message
stickier 

Don’t
forget
to
repurpose
your
content.
Repetition
helps
get
your
message
through
to
your
audience.
Use
snippets
from
your
longer
content
(like
blogs)
for
your
newsletter
and
include
links
to
direct
your
audience
back
to
your
website.
For
buyers,
you
may
want
to
link
to
new
listings
that
fit
their
“must-haves.”

You
can
do
the
same
with
your
social
media
channels.
Repurpose
your
blog
or
advice
content
into
a
short
video
and
link
to
it
from
inside
your
newsletter.
People
learn
and
absorb
information
differently,
and
you’ll
have
a
better
chance
of
making
a
deeper
impact
when
you
hit
your
audience
with
multiple
formats.
Driving
your
newsletter
audience
to
your
social
media
channels
boosts
your
chance
of
reaching
them
across
multiple
platforms
in
the
future.

Send
a
mix
of
evergreen
&
timely
content 

Use
a
combination
of
evergreen
and
time-bound
content
in
every
newsletter
you
send.
You’ll
want
some
evergreen
content
you
can
pull
from
for
your
real
estate
newsletters.
Evergreen
topics
might
include:
how
to
prepare
to
list
your
house,
everything
your
client
needs
to
know
about
VA
loans;
or
which
home
improvements
yield
the
best
financial
return
in
a
home
sale.
Just
make
sure
your
latest
evergreen
content
is
still
relevant
and
up-to-date
before
you
press
send.
It’s
good
practice
to
update
your
evergreen
content
from
time
to
time.

2.
Stick
to
a
consistent
schedule

Now
that
you’ve
put
your
amazing
real
estate
newsletter
together,
how
often
should
you
send
it
out?
Most
newsletters
are
monthly
and
you
can
send
them
in
the
middle
of
the
week
to
avoid
more
inbox
competition.
Tuesday
through
Thursday
are
the
best
days
to
send
them
for
optimal
open
rates.
Also,
keep
track
of
the
time
of
day
to
discover
the
ideal
time
for
the
best
possible
openings.
For
example,
you
might
try
sending
it
a
little
later,
around
10:00
am,
to
get
a
higher
open
rate.
But
test
it
against
6:00
pm
to
see
if
you
get
more
openings
when
folks
get
off
work.

Truthfully,
your
ideal
send
times
will
depend
on
your
audience.
They
will
determine
what
will
work
best.
Conduct
some
A/B
testing
to
determine
the
best
frequency,
days,
and
times
to
send
your
newsletters
and
adjust
according
to
the
best
open
rates,
click
rates,
and
results
like
phone
calls,
emails,
and
other
contact
from
your
sphere
that
result
from
your
newsletter
delivery.

Your
different
audience
segments
will
respond
differently.
For
example,
your
buyer
leads
will
probably
be
more
responsive
and
open
to
a
more
frequent
newsletter
than
those
who
aren’t
actively
looking
to
buy
or
sell
right
now. 

However,
a
word
of
caution:
Don’t
overextend
yourself
or
overcommit
to
a
newsletter
schedule
you
can’t
keep
up
with.
It’s
better
to
underpromise
and
overdeliver
than
to
let
your
audience
down
with
a
sporadic
schedule
when
you
get
busy.
Batch-creating
your
content
will
help
you
maintain
a
consistent
schedule.

3.
Track
your
newsletter
performance

Keep
a
keen
eye
on
your
analytics.
Most
email
platforms
have
great
analytics
dashboards
that
help
you
track
optimal
send
times,
open
rates,
click
rates,
and
more.
Make
decisions
based
on
those
results
to
grow
your
real
estate
newsletter
engagement.
Learn
to
read
and
use
these
performance-tracking
tools
to
get
the
most
out
of
your
newsletter
marketing
and
maximize
your
efforts.

Not
sure
what
these
numbers
mean?
Here’s
a
quick
primer:

• 
  Open
  rate–the
  number
  of
  emails
  open
  vs.
  how
  many
  were
  sent.
  When
  you
  segment
  your
  list,
  you
  increase
  your
  potential
  open
  rates
  by
  targeting
  your
  message
  specifically
  to
  your
  intended
  audience. 
• 
  Click
  rate–the
  number
  of
  people
  who
  clicked
  a
  link
  inside
  the
  emails
  you
  sent
  vs.
  the
  total
  emails
  sent.
  Adding
  a
  CTA
  (call
  to
  action)
  in
  your
  emails
  helps
  boost
  this
  number.
• 
  Bounce
  rate–the
  number
  of
  emails
  delivered
  vs.
  the
  number
  sent.
  When
  you
  see
  a
  larger
  bounce
  rate,
  it
  should
  tell
  you
  it’s
  time
  to
  clean
  your
  list.

According
to
Constant
Contact,
the

average
open
rate
for
the
real
estate
industry
is
just
under
34%,
while
the
average
click
rate
is
1.31%,
and
the
average
bounce
rate
is
13.84%.
Use
these
numbers
as
a
guideline
to
measure
your
newsletter’s
success.

A/B
test
subject
lines

Test
different
subject
lines
for
your
newsletters,
too.
Writing
subject
lines
that
get
clicked
is
one
part
science
and
one
part
art
form.
The
easiest
way
to
do
this
is
to
brainstorm
a
few
different
subject
lines
for
your
newsletter.
Consider
the
recipient’s
pain
points
and
what
might
give
them
FOMO.
You
want
catchy
subject
lines
that
capture
their
imagination
and
drive
them
to
open
your
email
newsletter.

Choose
the
best
two
subject
lines
to
test,
and
then
A/B
test
those
with
smaller
segments
of
your
list
to
see
which
subject
line
is
clicked
and
opened
most
often.
Once
you
have
a
winner,
you
can
send
that
version
of
your
newsletter
to
your
broader
(segmented)
audience.

4.
Create
a
responsive
newsletter
design

One
of
the
best
ways
to
make
things
easy
on
yourself
is
to
use
real
estate
newsletter
templates.
Create
reusable
master
templates
for
each
of
the
newsletter
types
you
intend
to
send
on
a
regular
basis.
Need
some
great
ideas?
Check
out
some
fantastic
pre-built
designs
on
sites
like
Canva
or
Etsy.

Stick
to
the
same
color
palette
and
fonts
for
all
of
your
sends.
Brand
consistency
helps
build
your
brand
identity.
Before
you
begin
sending
newsletters,
you
should
decide
what
design
elements
you
want
and
ensure
all
your
emails
use
the
same
ones.

Remember
to
include
your
headshot
and
contact
information
in
all
of
your
real
estate
newsletter
templates.
Your
audience
must
see
your
smiling
face
every
time
they
hear
from
you
to
make
a
personal
connection
with
you.
After
all,
people
like
to
work
with
others
they
know,
like
and
trust!

49
compelling
real
estate
newsletter
ideas
&
subject
lines

Need
a
little
inspiration
for
creating
captivating
content
that
drives
open
rates
and
engagement?
We’ve
got
you
covered.
We’ve
come
up
with
a
categorized
list
of
content
ideas
with
some
punchy,
clickable
subject
lines
that’ll
drive
readers
to
open
your
emails.

Real
estate
newsletter
ideas:
How-to,
tips
&
advice 

Provide
value
to
your
audience
by
sharing
tips
for
buying,
selling,
or
maintaining
a
home.
These
are
examples
of
evergreen
content
ideas
you
can
publish
as
blogs
on
your
website
or
share
directly
in
your
email
newsletters.
If
you
publish
them
on
your
website,
your
newsletter
can
help
drive
traffic
to
your
site
(where
they
can
view
listings
and
more).
Share
these
with
your
database
on
rotation
throughout
the
year. 

First-time
buyers

1. “10
   Hidden
   Costs
   of
   Homebuying
   (And
   How
   to
   Prepare
   for
   Them)”
2. “Your
   Step-by-Step
   Guide
   to
   Getting
   Pre-Approved
   [2025
   Edition]”
3. “Down
   Payment
   Myths
   Debunked:
   You
   Might
   Be
   Closer
   to
   Homeownership
   Than
   You
   Think”
4. “The
   First-timer’s
   Guide
   to
   Home
   Inspections:
   What
   to
   Look
   For”
5. “5
   Deal-Breakers
   Most
   First-time
   Buyers
   Miss
   When
   House
   Hunting”

General
buyers

6. “Home
   Warranty
   vs.
   Homeowners
   Insurance:
   Which
   Protects
   What?”
7.  “Rate
   Shopping
   Secrets:
   How
   to
   Score
   the
   Best
   Mortgage
   Deal”
8. “The
   Ultimate
   Home
   Viewing
   Checklist
   (Free
   Download)”
9. “7
   Questions
   to
   Ask
   Before
   Making
   an
   Offer
   in
   Today’s
   Market”
10. “How
    to
    Win
    a
    Bidding
    War
    Without
    Overpaying”

Sellers

11. “Pricing
    Strategy:
    Why
    ‘Room
    for
    Negotiation’
    Could
    Cost
    You
    Money”
12. “The
    48-Hour
    Pre-Listing
    Checklist
    for
    Maximum
    Impact”
13. “Which
    Home
    Improvements
    Actually
    Pay
    Off
    at
    Sale
    Time?”
14. “Staging
    Secrets:
    Transform
    These
    5
    Rooms
    for
    Under
    $500”
15. “How
    to
    Handle
    Multiple
    Offers:
    Seller’s
    Strategy
    Guide”

Investment
&
wealth
building

16. “House
    Hacking
    101:
    Live
    for
    Free
    While
    Building
    Wealth”
17. “The
    BRRRR
    Method
    Explained:
    A
    Path
    to
    Real
    Estate
    Wealth”
18. “1031
    Exchange
    Simplified:
    Defer
    Taxes,
    Keep
    More
    Profit”
19. “Cash
    Flow
    Calculator:
    Is
    That
    Rental
    Property
    Worth
    It?”
20. “From
    Primary
    Residence
    to
    Rental:
    Your
    Conversion
    Guide”

Maintenance
&
homeownership

21. “Your
    [Season]
    Home
    Maintenance
    Guide”
22. “Smart
    Home
    Upgrades
    That
    Actually
    Save
    You
    Money”
23. “The
    Ultimate
    Guide
    to
    Choosing
    Home
    Insurance”
24. “DIY
    or
    Call
    a
    Pro?
    Your
    Home
    Repair
    Decision
    Guide”
25. “Energy
    Efficiency
    101:
    Lower
    Your
    Bills
    Starting
    Today”

Real
estate
newsletter
ideas
for
market
updates

Chances
are
your
database
is
interested
in
hearing
your
take
on
how
the
local
market
is
affected
by
the
economy,
politics,
and
national
market
shifts.
Show
off
your
local
expertise
by
breaking
down
this
information
on
a
local
level.

26.  “[Neighborhood
    Name]
    Market
    Snapshot:
    Q1
    2025
    Numbers
    Are
    In”
27. “Price
    Per
    Square
    Foot:
    How
    [Your
    Area]
    Compares”
28. “Sold
    in
    24
    Hours:
    What
    These
    Homes
    Had
    in
    Common”
29. “Interest
    Rates
    Impact
    Report:
    What
    It
    Means
    for
    [Your
    City]”
30. “New
    Construction
    vs.
    Resale:
    Current
    Market
    Analysis”
31. “Luxury
    Market
    Report:
    High-End
    Trends
    in
    [Your
    Area]”
32. “Investment
    Property
    Returns:
    [Area]
    Rental
    Market
    Analysis”
33. “Days
    on
    Market
    Trending
    Down:
    Here’s
    Why”
34. “Supply
    vs.
    Demand:
    [Your
    Market]
    by
    the
    Numbers”
35. “Price
    Reduction
    Report:
    Opportunities
    for
    Buyers”
36. “Seasonal
    Market
    Shift:
    Best
    Time
    to
    Buy/Sell
    in
    [Area]”
37. “[Your
    City]
    vs.
    National
    Trends:
    How
    We
    Compare”

Real
estate
newsletter
ideas
for
community-focused
content

Here’s
your
opportunity
to
become
the
community
network
hub.
Show
how
much
you’re
in
the
know
by
being
the
one
sharing
local
community
events
and
information.
Is
a
new
restaurant
coming
to
town?
Be
the
first
to
let
everyone
in
your
network
know
about
it.
How
about
that
pest
control
service
you
used
for
your
client’s
termite
inspection?
Maybe
you
can
turn
your
experience
into
a
small
business
spotlight.
Your
database
and
your
professional
network
will
appreciate
it.

Local
Events
&
Culture

38. “Your
    Ultimate
    Summer
    Events
    Calendar
    for
    [City]”
39. “Hidden
    Gems:
    5
    Local
    Restaurants
    You
    Need
    to
    Try”
40. “School
    District
    Rankings:
    [Area]
    2024
    Update”
41. “Best
    Family
    Activities
    in
    [City]
    This
    Weekend”
42. “[Neighborhood]
    Small
    Business
    Spotlight”

Development
&
Growth

43. “New
    Development
    Alert:
    What’s
    Coming
    to
    [Area]”
44. “Infrastructure
    Updates
    Affecting
    Home
    Values”
45. “Commercial
    Growth
    Report:
    Impact
    on
    Residential”
46. “Zoning
    Changes:
    What
    They
    Mean
    for
    Homeowners”
47. “Transportation
    Improvements
    Coming
    to
    [Area]”
48. “Large
    Employers
    Moving
    to
    [Area]”

Community
Resources

49. “Local
    Service
    Provider
    Directory
    (Vetted
    &
    Approved)”
50. “Emergency
    Preparedness
    Guide
    for
    [Area]
    Residents”
51. “Your
    Guide
    to
    [City’s]
    Best
    Dog
    Parks”
    (or
    Beaches,
    Trails,
    etc.)
52. “Local
    Property
    Tax
    Guide:
    Understanding
    Your
    Bill”
53.  “Community
    Clean-Up
    Day:
    Join
    Your
    Neighbors!”

Seasonal
&
Lifestyle

54. Holiday
    Events
    Guide:
    [City’s]
    Best
    Light
    Displays”
55. Spring
    Lawn
    Care
    Tips
    for
    [Your
    Climate]”
56. “Local
    Farmers
    Markets:
    Your
    Complete
    Guide”
57. “Best
    Places
    for
    Fall
    Photos
    in
    [Your
    Area]”
58. “Summer
    Block
    Party
    Guide:
    Connect
    with
    Neighbors”

Real
estate
newsletter
ideas
for
showcasing
your
listings

Your
real
estate
newsletters
are
an
ideal
way
to
market
your
latest
listings.
Whether
you
want
to
share
some
sweet
investment
opportunities,
exclusive
pocket
listings,
or
some
coming
soon
properties,
you
can
encourage
your
database
to
share
them
to
get
the
word
out.
Or
omit
the
MLS
link
and
tease
out
the
listing
with
stats
and
photos
in
your
newsletter,
and
invite
your
audience
to
contact
you
directly
for
more
information. 

59. “Just
    Listed:
    Modern
    Farmhouse
    in
    [Neighborhood]”
60. “Price
    Reduced:
    Luxury
    Living
    for
    Less
    in
    [Area]”
61. “Open
    House:
    5
    Must-See
    Properties
    This
    Weekend”
62. “Just
    Sold:
    What
    This
    Home
    Sale
    Means
    for
    You”
63. “New
    Construction
    Preview:
    Be
    First
    to
    Tour”
64. “Coming
    Soon:
    Exclusive
    First
    Look”
65. “Investment
    Property
    Alert:
    Multi-Family
    in
    [Area]”
66. “Pocket
    Listings:
    Off-Market
    Sneak
    Peak”
67. “Historic
    Homes
    Collection:
    Vintage
    Charm
    Meets
    Modern
    Living”
68. “Waterfront
    Properties:
    Current
    Inventory
    Alert”

You’ll
want
to
source
news
and
information
from
reputable
media
outlets
and
industry-specific
websites
when
researching
news
and
information
for
your
real
estate
newsletters.
Here
are
some
recommendations
for
sources
we
trust:

Best
real
estate
newsletter
software

There
are
as
many
ways
to
deliver
your
newsletters
as
there
are
agents.
But
some
software
makes
delivering
custom
real
estate
newsletters
for
clients
that
showcase
your
branding
easier.

Delivering
a
fabulous
real
estate
newsletter
with
a
great
CRM
will
be
simple
for
many
agents.
Some
of
the
best
platforms
have
built-in
real
estate
newsletter
templates
you
can
customize
to
fit
your
needs.
Some
of
our
favorites
are:

• 
  
  LionDesk
  is
  a
  robust
  CRM
  platform
  with
  several
  monthly
  done-for-you
  newsletters
  allowing
  you
  to
  embed
  video.
  They
  come
  with
  fresh
  content
  that
  you
  can
  customize
  before
  sending.
• 
  
  WiseAgent
  is
  one
  of
  our
  favorite
  CRM
  platforms,
  featuring
  templates
  for
  you
  to
  use
  to
  create
  your
  own
  newsletter.
  They
  come
  with
  pre-filled
  content
  that
  you
  can
  customize
  to
  make
  your
  own.
• 
  
  Market
  Leader
  is
  an
  all-in-one
  platform
  that
  delivers
  done-for-you
  newsletters
  you
  can
  send
  monthly
  on
  autopilot.

However,
there
are
several
other
ways
to
send
well-designed,
custom-branded
newsletters
that
fit
your
style.
You
can
find
templates
inside
platforms
like:

One
of
our
favorite
ways
to
connect
with
audiences
is
through
video.
You
can
create
email-ready
videos
for
your
newsletter
with
another
one
of
our
favorite
platforms:

There
are
some
platforms
designed
specifically
for
email
newsletter
delivery
you
can
test.
They
may
work
more
efficiently
than
others
for
graphics,
and
many
will
integrate
nicely
with
your
existing
tech
stack.
Some
of
these
also
have
templates
available
you
can
work
with:

Some
of
these
options
will
be
a
better
fit,
depending
on
your
network
or
database
size,
design
options
and
customizations,
ease
of
use,
and
your
personal
preferences.
You
may
need
to
test-drive
a
few
options
to
find
the
best
fit
for
your
business
needs.

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