“Launching
Find
It
First
and
partnering
with
RealScout
to
power
the
program
has
been
a
true
success
for
our
customers,
our
agents,
and
our
company,”

Hoby
Hanna,
CEO
of
Howard
Hanna
Real
Estate
Services,
said
in
a
statement.

“RealScout’s
platform
matches
both
our
exclusive
and
new
inventory
to
our
buyer
clients
in
real
time,
creating
exposure
and
urgency.
This
gives
our
buyers
a
competitive
edge
by
giving
them
access
to
listings
faster
while
allowing
our
sellers
to
control
how
their
listings
are
shared
and
distributed.”

The
RealScout
Exclusives
platform
is
designed
to
stand
out
from
similar
options
through
“home
search

technology
that
continuously
analyzes
buyer
behavior
in
real
time,”
the
company
explained
in
its
announcement.
It
automatically
generates
and
updates
buyer
preferences
based
on
their
search
activity
and
engagement,
which
means
agents
do
not
have
to
spend
time
manually
building
and
refreshing
buyer
profiles.

“We’ve
been
refining
our
exclusive
listings
technology
since
2019,
well
before
the
current
market
shifts,”
RealScout
CEO

Andrew
Flachner
said
in
a
statement.
“Whether
brokerages
decide
to
engage
with
exclusive
listings
or
not,
they
need
to
be
prepared
—
and
our
battle-tested
solution
provides
that
readiness.”

Some
of
the
features
of
RealScout
Exclusives
include:

• Intelligent
  matching
  that
  removes
  static
  buyer
  profiles
  in
  favor
  of
  real-time
  search
  behavior
• Automated
  alerts
  to
  connect
  listings
  with
  prospective
  buyers
  without
  the
  need
  for
  agents
  to
  intervene
  manually
• Flexible
  configuration
  that
  allows
  
  brokerages
  and
  
  agents
  to
  protect
  privacy
  and
  maintain
  control
• Compliance-focused
  design
  that
  harmonizes
  with
  industry
  regulations

RealScout’s
offering
comes
at
a
time
when
the
real
estate
industry
is
embroiled
in
a
debate
over
the
future
of
exclusive
listings,
stemming
from
the

Clear
Cooperation
Policy
(CCP)
implemented
by
the


National
Association
of
Realtors
(NAR).

NAR
leadership
is
reportedly

set
to
decide
by
the
end
of
the
month
whether
the
controversial
policy
will
remain
in
place.
The
rule
requires
brokers
to
list
properties
on
the
MLS
within
24
hours
of
publicly
marketing
them.

Proponents
of
CCP
say
it
allow
for
maximum
exposure
to
listings,
giving
sellers
an
opportunity
for
higher
sale
prices
and
proceeds
while
limiting
the
amount
of
time
a
home
spends
on
the
market.

But
there
are
some
high-profile
opponents
of
CCP
—
including

Compass
CEO

Robert
Reffkin
and

The
Agency
founder

Mauricio
Umansky
—
who
argue
that
the
policy
limits
seller
choice.
Other
major
brokerages
like

Anywhere
Real
Estate
are
calling
for
the
policy
to
be
reformed
rather
than
repealed.