Ridley
says
its
upcoming
buy-side
experience
will
include
access
to
private
listings,
publicly
listed
homes
and
properties
expected
to
hit
the
market,
supported
by
predictive
analytics.

Investment
will
also
support
development
of
its
seller
products
and
the
expansion
of
Ridley
Preferred
Agents,
who
provide
on-demand
support
without

commission
fees.

“The
current
real
estate
market
was
not
built
around
consumers
—
and
it’s
costing
families
across
the
U.S.
as
much
as
$100
billion
a
year,”
said
Mike
Chambers,
CEO
and
founder
of
Ridley.
“This
funding
round
will
allow
us
to
keep
building
a
complete,
lower-cost,
consumer-led
experience.

“By
expanding
into
the
buy-side
and
introducing
new
features,
we’re
creating
a
modern
marketplace
where
both
buyers
and
sellers
benefit
from
real
value,
instead
of
losing
out
on
profit
from
traditional
fees.”

The
round
was
led
by

Fifth
Wall,
with
participation
from

1984
Ventures,

1Sharpe
Ventures,

Moxxie
Ventures,

Aglae
Ventures,

Park
Rangers
Capital
and
several
angel
investors,
including
executives
from

Stripe
and

Google.

Fifth
Wall
partner
Dan
Wenhold
said
the
company’s
approach
could
shift
how
real
estate
transactions
operate.

“Ridley
is
redefining
what
a
modern
real
estate
transaction
should
look
like,”
he
said.
“By
stripping
out
unnecessary
fees
and
putting
AI
directly
in
the
hands
of
consumers,
they
are
unlocking
a
level
of
transparency
and
efficiency
this
industry
has
never
been
able
to
deliver.
What
Mike
and
his
team
are
building
isn’t
just
a
better
user
experience,
it’s
a
fundamental
re-architecture
of
the
housing
marketplace.
We’re
excited
to
support
Ridley
as
they
scale
a
truly
consumer-first
model.”

Ridley
launched
in
mid-July
and
has
generated
more
than
$4.6
billion
in
lead
volume,
according
to
the
company.

The
platform
currently
lists
over
$350
million
in

private
listings.
Ridley
says
57
homes
have
sold
through
the
platform
so
far
—
with
an
average
of
33
days
on
the
market
and
a
list-to-sold
ratio
of
98.3%.