Fast-growing
brokerage


SERHANT.
continues
to
enter
new
markets.
Led
by

Ryan
Serhant,
the
company
announced
the
addition
of
the

Atlas
Group
in

Atlanta,
growing
its
presence
in
Georgia
as
it
already
has
agents
in
Savannah.

Atlas
Group
is
coming
over
from


Compass.
According
to
2023
production
data
from


RealTrends
Verified,
Atlas
ranked
No.
3
in
transactions
in
Atlanta
with
132
and
No.
5
in
sales
volume
at
$62.6
million.

Led
by
co-principals
Annie
Tran,
Dewey
Luong
and
Tiffany
Powell,
the
Atlas
team
said
that
culture
is
one
reason
SERHANT.
is
an
attractive
landing
spot.

“It’s
an
environment
where
collaboration,
innovation,
and
community
thrive,”
Tran
said
in
a
statement.
“At
the
Atlas
Group,
we
believe
that
success
is
driven
not
just
by
expertise,
but
by
the
strength
of
the
relationships
we
build.
By
joining
SERHANT.,
we’re
thrilled
to
contribute
our
multilingual
expertise,
diverse
perspectives
and
deep
understanding
of
the
markets
we
serve.”

SERHANT.
has
been
on
a

recruiting
tear
since
its


Netflix
show
“Owning
Manhattan”
debuted
in
June.
In
the
weeks
after
the
show’s
release,
the
company
said
it
experienced
a
roughly
400%
increase
in
inbound
leads
from
agents,
in
addition
to
exponential
spikes
in
social
media
reach,
listings
inquires
and
direct
traffic
to
its
website.

If
recent
additions
are
any
indication,
the
brokerage
is
converting
many
of
these
inbound
agent
leads.
In
October,
SERHANT.

beckoned
the

Key
Avenue
Group
in
Charleston,
South
Carolina,
away
from


Keller
Williams.
Over
the
summer,


The
Adamo
Group
in
New
Jersey
joined,
while


The
Home
Squad
in
Orlando
joined
early
this
year.

“The
Atlas
Group
has
earned
a
stellar
reputation
as
specialists
in
the

luxury
market,
particularly
for
clients
in
sports
and
entertainment
who
expect
nothing
short
of
excellence,”
Powell
said
in
a
statement.
“By
aligning
with
SERHANT.,
we
are
tapping
into
their
cutting-edge
technology,
advanced
marketing
resources,
and
unrivaled
capabilities,
allowing
us
to
continue
delivering
exceptional
service
and
results
at
the
highest
level
for
our
clients.”

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