Why
we
chose
it:
While
roasting
Zillow
Premier
Agent
is
a
competitive
sport
for
agents
these
days,
even
Zillow’s
harshest
critics
can’t
deny
how
useful
their
app
is.
It
won’t
replace
your
CRM,
but
for
quick
lead
follow-up
on
the
go,
it’s
hard
to
beat.
The
Premier
Agent
app
gives
you
insight
into
what
your
leads
are
searching
for
and
viewing
on
Zillow,
basic
lead
assignment
for
teams
and
can
even
record
your
calls
for
your
records
or
agent
training.
It’s
also
100%
free
for
Zillow
Premier
Agents.

Best
features:

• Real-time
  lead
  alerts
  notify
  you
  instantly
  when
  prospects
  come
  in
• Receive
  relevant
  information
  like
  property
  details
  and
  contact
  data
• Lead
  readiness
  tracking
  helps
  you
  categorize
  potential
  clients
• Call
  recording
  tools
  to
  record
  and
  store
  client
  calls
  in
  your
  inbox
• Team
  tools
  to
  help
  you
  assign
  and
  oversee
  leads
  to
  other
  agents
  in
  your
  brokerage

Why
we
chose
it:
The
Follow
Up
Boss
app
offers
all
the
features
you
need
to
nurture
leads
without
overwhelming
you
with
options.
With
more
than
200
integrations
with
popular
lead
generation
platforms,
it’s
the
perfect
app
to
stay
organized
and
ensure
you’re
reaching
the
right
leads
with
the
right
message
at
the
right
time.
Follow
Up
Boss
is
one
of
the
most
popular
CRMs
in
real
estate
for
a
good
reason.
Their
app
is
a
joy
to
use
and
offers
busy
agents
access
to
almost
all
of
the
features
they
need
to
manage
their
leads
and
clients
on
the
run.

Best
features:

• Automatic
  lead
  management
• Integration
  with
  200+
  tools
  and
  lead
  sources
• Compatible
  with
  contacts,
  calendar
  inboxes
  and
  events
  on
  mobile
  apps
• Make
  and
  receive
  calls
  and
  texts
  (including
  group
  texts)
  with
  clients
• Pre-made
  action
  plans
  and
  time-saving
  email
  templates
• Website
  activity
  tracking
  to
  monitor
  your
  prospects’
  behavior
  on
  your
  website
  and
  tailor
  your
  strategy
  accordingly

Why
we
chose
it:
The
Placester
app
provides
agents
with
an
on-the-go
way
to
connect
with
their
website
leads
quickly
and
efficiently.
Once
a
website
visitor
completes
a
lead
capture
form,
they’ll
automatically
and
instantly
be
routed
to
your
mobile
app
inbox.
You’ll
be
able
to
respond
to
them
in
real-time,
qualify
them
and
sync
them
to
your
CRM.
This
will
ensure
you
stay
organized
and
reach
leads
first,
so
you’ll
be
the
agent
they
want
to
work
with,
whether
they’re
ready
to
buy
and
sell
now,
or
need
to
be
nurtured
until
they’re
ready.
There
is
also
an
in-app
chat
where
you
can
get
support
from
the
Placester
Creative
Assistants
to
track
the
progress
of
your
website
edits
or
troubleshoot
website
issues.

Best
features:

• Instantly
  address
  customer
  requests
• Monitor
  ongoing
  tasks
  and
  receive
  mobile
  notifications
• With
  the
  “Do
  It
  For
  Me
  Service,”
  you
  can
  request
  changes
  to
  your
  website
  through
  the
  mobile
  app
• Gain
  insights
  about
  website
  visitor
  behavior
  and
  collect
  contact
  information

Why
we
chose
it:
Rechat.
is
an
agent’s
handheld
personal
assistant,
located
right
on
their
cell
phone.
It
does
everything
an
agent
needs,
including
lead
generation,
marketing
and
a
CRM.
All
contacts
from
your
phone
sync
directly
to
the
app,
so
you
can
log
every
touchpoint,
tag
and
segment
to
keep
track
of
all
communication.
Automate
your
nurturing
and
campaigns
to
keep
your
lead
generation
pipeline
going
strong.
Rechat.
also
provides
digital
and
print
marketing
capabilities
and
an
AI
assistant
named
Lucy.

Note:
The
app
becomes
available
once
you
purchase
the
product.

Best
features:

• Email
  and
  content
  automation;
  create
  websites
  and
  listing
  materials
  in
  seconds
• Static
  post,
  reels
  and
  video
  uploads
  directly
  from
  the
  Rechat.
  app
• Digital
  listing
  ads
  on
  Facebook
  and
  Instagram
• Print
  and
  digital
  comparative
  marketing
  analysis
  presentations

5.
Pivo
Real
Estate

Best
for:
3D
tours
and
video
production

Monthly
price:
Free
with
$399.99
purchase

Why
we
chose
it:
One
of
the
most
buzz-worthy
real
estate
apps,
Pivo
Real
Estate
is
the
Matterport
killer
we’ve
been
waiting
for.
Pivo
lets
you
create
professional-quality
3D
tour
videos
with
your
smartphone—without
the
monthly
subscription
fees. 

As
if
that
weren’t
enough,
Pivo’s
AI-powered
video
motion
tracking
is
like
having
your
own
personal
videographer.
It
follows
you
as
you
walk
through
a
room,
so
you’ll
always
be
the
center
of
attention
in
your
videos.
It’s
perfect
for
virtual
tours,
video
calls,
listing
presentations
and
more.

Best
features:

• High-quality
  3D
  tours
  with
  no
  monthly
  subscription
  fee
• AI-powered
  motion
  tracking 
• Hands-free
  video
  calls 
• Floorplans 
• One-click
  social
  media
  posting

6.
BombBomb

Best
for:
Adding
video
to
email
marketing

Monthly
price:
Starting
at
$33
per
month

Why
we
chose
it:
BombBomb
allows
agents
to
record,
send
and
track
videos
directly
from
popular
email
providers
like
Gmail
and
Outlook.
Unlike
traditional
emails
or
texts,
video
emails
from
BombBomb
let
you
build
personal
connections
with
leads
quickly
and
easily.
It’s
also
an
ideal
tool
for
working
with
clients
requiring
the
personal
touch
only
video
can
provide.

Best
features:

• Custom-branded
  videos
• Unlimited
  videos
  &
  recording
  length
• Create
  and
  send
  videos
  from
  Gmail
• Email
  templates
  library 
• Can
  embed
  a
  call-to-action
  (CTA)
  in
  videos
• Screen
  &
  camera
  recording

Why
we
chose
it:
While
their
websites
might
not
be
as
flashy
as
competitors
like
Luxury
Presence,
Real
Geeks’
mobile
app
is
a
joy
to
use.
It’s
simple
enough
for
most
agents
to
learn
quickly,
but
has
enough
features
to
keep
team
leaders
and
managing
brokers
happy.

Real
Geeks
also
offers
a
client-facing
app
that
buyers
love.
It
helps
agents
and
buyers
stay
on
the
same
page
using
an
app
the
agent
has
complete
control
over.
With
a
4.9
rating
from
more
than
1,200
agents
in
the
App
Store,
Real
Geeks’
power
users
seem
to
agree
with
our
assessment.

Best
features:

• Easy
  communication
  tools
  help
  you
  call,
  email
  and
  text
  clients
  from
  within
  the
  app
• Pre-made
  email
  and
  text
  templates
  for
  efficient
  follow-ups
• Pre-schedule
  follow-up
  communications
• Advanced
  search
  options
  to
  help
  you
  find
  better-qualified
  leads
• Team
  collaboration
  tools:
  Share
  notes
  to
  keep
  your
  team’s
  agents
  and
  brokers
  in
  sync

Why
we
chose
it:
While
our
recommendation
will
probably
change
ten
seconds
after
this
article
is
published,
for
now,
at
least,
we
think
ChatGPT
is
the
best
AI
app
for
real
estate
agents
—
and
its
nearest
competitors
are
not
even
close.

Here’s
why:
While
the
output
from
other
AI
tools
is
limited
to
year-old
data
(which
might
as
well
be
from
the
Jurassic
era),
ChatGPT
searches
the
web
in
real
time.
That
means
you
can
use
it
to
create
email
campaigns,
write
blog
posts
or
research
your
market
with
the
most
up-to-date
information.

ChatGPT’s
paid
plans
offer
real
estate
agents
even
more
goodies.
It
now
remembers
your
previous
chats,
allows
you
to
schedule
tasks,
can
do
“deep
research”
autonomously
and
generates
and
modifies
uploaded
images,
perfect
for
modifying
listing
pictures
on
the
fly.

Best
features:

• Searches
  the
  web
  in
  real-time
   
• AI-generated
  answers
  are
  detailed,
  relevant
  and
  lightning
  fast
• Answers
  contain
  less
  fluff
  than
  other
  LLMs
  (for
  now
  at
  least)
• Free
  to
  use,
  paid
  plan
  available
  for
  $20
  per
  month

Why
we
chose
it:
Lab
Coat
Agents
Marketing
Center
is
a
social
media
and
print
marketing
app
that
offers
agents
a
crucial
benefit
over
Canva.
Instead
of
generic
design
templates,
LCA
Marketing
Center’s
templates
are
designed
for
agents
by
agents.
The
app
allows
you
to
quickly
choose
and
edit
design
templates
for
social
media,
flyers,
postcards
and
even
signs
and
business
cards
—
all
from
your
phone.

Best
features:

• Sleek,
  professionally-designed
  real
  estate
  marketing
  templates
• Easy-to-use
  in-app
  editor 
• Print-on-demand
  feature
• Custom
  templates
  available
  for
  teams
  and
  brokerages

Why
we
chose
it:
Founded
by
Australian
entrepreneur
Melanie
Perkins
in
2013,
Canva
is
still
the
most
popular
marketing
app
for
real
estate
agents
for
a
good
reason:
Canva
makes
creating
professional
marketing
materials
easy.

Using
their
extensive
library
of
free
templates
and
AI-powered
Magic
Studio,
Canva
lets
agents
create
everything
from
business
cards
to
AI-generated
videos
for
less
than
the
price
of
a
cup
of
coffee.

Best
features:

• AI-generated
  designs
  and
  copy
• Brand
  kit
  lets
  you
  save
  branding
  assets
  like
  colors,
  logos
  and
  fonts
  to
  use
  on
  multiple
  projects
• Extensive
  library
  of
  free
  graphic
  design
  and
  video
  templates
• Intuitive
  user
  interface
  makes
  design
  easy
• Create
  and
  edit
  videos
  and
  animations
  for
  social
  media
• One-click
  printing
  and
  social
  media
  scheduling

Why
we
chose
it:
Capcut
is
a
purpose-built
social
media
video
creation
and
editing
app
owned
by
the
same
company
that
owns
TikTok.
It
offers
a
suite
of
useful
video
templates
and
tools
for
agents
who
want
to
keep
up
with
the
latest
trends
on
TikTok
and
Instagram.
In
the
free
version,
you’ll
get
basic
editing
capabilities
along
with
trending
stickers,
effects,
filters
and
auto-captions
for
generating
subtitles.
Power
users
will
find
a
lot
to
like
in
the
paid
version,
including
new
AI
background
removal,
filters
and
motion
tracking.

Best
features:

• Dozens
  of
  trending
  video
  templates
  for
  TikTok
• AI-powered
  text
  to
  video
• AI-powered
  background
  removal
• Instagram
  Reels
  maker
• Automatically
  create
  multiple
  short-form
  videos
  from
  one
  long-form
  video

Why
we
chose
it:
If
you
want
a
free
open
house
sign-in
app
with
advanced
features,
Curb
Hero
is
not
only
your
best
option,
it’s
your
only
option.
Unlike
competing
apps
that
charge
$20+
per
month,
Curb
Hero
offers
agents
touchless
QR
code
sign-in,
customizable
questions,
marketing
tools,
lead
verification
and
more

for
free.

Local
mortgage
brokers
pay
Curb
Hero
to
display
their
name
and
contact
information
on
your
sign-in
sheets
as
a
“paired
lender.”
Already
have
a
lender
you
love?
Invite
them
to
join
Curb
Hero.

Best
features:

• Touchless
  QR
  code
  open
  house
  sign-in
  forms
• Customizable
  questions
  in
  the
  free
  version
• Verifies
  leads’
  phone
  numbers
  and
  email
• AI-enhanced
  open
  house
  summary
• Integrations
  with
  2,000+
  CRMs

Why
we
chose
it:
The
Forewarn
app
provides
agents
with
an
easy
way
to
screen
leads
to
verify
their
identity
and
criminal
background
from
their
phone
number.
You
also
get
their
vehicle
ownership,
address
history
and
financial
data
to
add
an
extra
layer
of
security
on
your
next
showing.
If
you’re
working
in
remote
areas
or
showing
at
night,
Forewarn
deserves
a
spot
on
your
phone.

Many
associations,
including
the
Florida
Realtors
and
the
New
York
State
Association
of
Realtors,
offer
free
access
to
the
Forewarn
app
as
a
membership
benefit.
Check
with
your
broker
to
see
if
your
association
offers
Forewarn
to
members.

Best
features:

• Positively
  identify
  over
  80%
  of
  prospects
  for
  safer
  engagements
• Conduct
  due
  diligence
  to
  learn
  if
  prospects
  have
  a
  criminal
  background
  before
  meeting
  them
  in
  person
• Verify
  current
  asset
  ownership
  and
  any
  financial
  risks

Why
we
chose
it:
Agently
is
a
real
estate
training,
coaching
and
productivity
app
that
helps
teams
stay
accountable.
Using
the
app,
you
can
set
custom
goals
for
each
agent
on
your
team
and
Agently
will
deliver
expert
weekly
coaching
to
help
them
reach
them.

Solo
agents
can
use
Agently
to
access
weekly
coaching,
set
and
track
production
goals,
and
even
market
their
business
and
generate
leads
with
the
included
social
media
templates
and
done-for-you
social
media
ads.

Note:
The
app
becomes
available
once
you
purchase
the
product.

Best
features:

• Weekly
  coaching
  includes
  scripts
  and
  objection
  handlers
• Accountability
  and
  goal
  tracking
  for
  teams
  and
  solo
  agents
• AI-powered
  listing
  builder
• 1,000+
  social
  media
  templates 
• Done-for-you
  social
  media
  ads