The 6 best free real estate CRMs for 2025 (+ under $30 alternatives)
Whether
you’re
a
new
agent
looking
to
get
up
and
running
or
a
seasoned
pro
wanting
to
save
a
few
dollars,
our
comprehensive
guide
to
the
best
free
real
estate
CRMS
can
help.
We
researched
countless
options
to
find
the
best
free
real
estate
CRMS
(plus
a
few
low-cost
alternatives)
to
save
you
time
and
money.
The
CRMs
that
made
our
list
will
help
you
stay
organized,
turn
your
leads
into
clients
and
scale
your
business
as
you
go.
HubSpot:
Best
for
lead
generation
Imagine
what
you
could
accomplish
if
you
could
store
up
to
1
million
leads
for
free.
That’s
what
HubSpot
enables.
Its
free
CRM
is
renowned
for
its
user-friendly
interface
that
simplifies
sales
activity
tracking
and
analysis.
It’s
a
powerhouse
for
lead
generation,
offering
real-time
views
of
sales
pipelines
and
detailed
reports
on
sales
activities
and
individual
performance.
With
unlimited
data
available
in
the
free
version,
it’s
suitable
for
teams
of
all
sizes.
HubSpot’s
suite
of
tools
is
designed
for
marketers
and
salespeople
(though
not
specifically
for
real
estate
agents).
Its
sleek,
customizable,
and
easy-to-use
dashboard
makes
managing
leads
from
multiple
sources
simple
and
efficient.
It’s
great
for
tracking
your
lead
generation
efforts
and
building
your
pipeline
of
clients.
Hubspot’s
free
version
supports
unlimited
users.
Pros
&
Cons
-
Supports
unlimited
users
and
manages
up
to
1
million
contacts -
Supports
a
variety
of
integrations -
ChatSpot
AI
assistant -
Includes
a
mobile
app
for
on-the-go
access -
Easy-to-use
dashboard -
Additional
features
like
live
chat,
AI
email
writer
and
templates,
meeting
scheduler,
and
more -
Free
website
builder
and
customizable
landing
pages
-
Not
ideal
for
large
teams
requiring
more
intricate
customizations -
Limited
real
estate-specific
features
and
templates -
The
free
version
may
lack
some
advanced
functionalities
needed
for
large-scale
operations
Upgraded
Pricing
HubSpot
offers
a
full
suite
of
integrated
tools
through
its
platform
(Think:
email
marketing,
marketing
automation,
and
AI,
to
name
a
few).
You
can
add
some
of
Hubspot’s
to
your
suite
of
tech
tools
as
you
build
your
business.
But
if
you’re
just
looking
at
Hubspot’s
CRM,
here
are
the
prices
you
can
expect
to
grow
into.
-
FREE
Hubspot
CRM:
Up
to
1M
contacts -
Sales
Hub
Starter:
$15/month
per
seat
billed
annually -
Starter
Customer
Platform:
$15/month
per
seat
billed
annually -
Sales
Hub
Professional:
$90/month
per
user
billed
annually -
Sales
Hub
Enterprise:
$150/month
per
user
billed
annually
Agile
CRM:
Best
for
lead
nurturing
Agile
CRM
has
a
lot
to
offer,
including
lead
scoring
and
social
media
integrations.
Its
free
version
allows
up
to
ten
users
and
50,000
contacts,
giving
you
ample
time
to
ramp
up
before
upgrading
to
one
of
Agile’s
paid
plans.
We
chose
Agile
CRM
for
its
unique
sales
gamification
approach,
which
adds
an
element
of
competition
and
fun
to
the
sales
process.
The
CRM
stands
out
with
its
lead-scoring
feature
and
automation
based
on
agent-defined
triggers
to
help
you
prioritize
leads
effectively.
The
free
plan’s
social
media
integrations
are
particularly
beneficial
for
connecting
with
business
accounts.
Pros
&
Cons
-
Unlimited
document
storage -
Social
media
integrations
included
in
the
free
plan -
Lead
scoring
to
prioritize
potential
clients -
User-friendly
dashboard
with
customizable
landing
pages -
Supports
up
to
10
users
and
50,000
contacts -
Additional
features
include
email
tracking,
appointment
scheduling,
and
custom
deal
milestones
-
Interface
could
be
more
intuitive -
Marketing
automation
not
offered
in
the
free
plan -
No
texting
feature -
Mobile
app
is
not
user-friendly -
Requires
a
domain-linked
email
account
for
signing
up
Upgraded
Pricing
Agile
CRM
offers
several
levels
to
choose
from
when
it’s
time
to
level
up.
-
Free:
This
plan
is
for
up
to
10
users
and
includes
50,000
contacts
and
companies,
unlimited
deals,
lead
scoring,
and
more. -
Starter:
$9.99/month
per
user
billed
annually -
Regular:
$39.99/month
per
user
billed
annually -
Enterprise:
$64.99/month
per
user
billed
annually
HotSheet:
Best
for
referrals
If
you’re
looking
for
a
simple,
straightforward
user
interface
and
clutter-free
approach
to
handling
up
to
1,000
contacts
with
unlimited
follow-ups
that
you
and
your
agents
can
learn
quickly,
HotSheet
is
an
excellent
free
real
estate
CRM.
For
a
small
monthly
add-on
fee,
HotSheet’s
agent-to-agent
referral
feature
promises
a
significant
boost
in
your
ability
to
snag
referrals.
This
tool
alerts
you
immediately
when
a
referral
is
posted,
enabling
you
to
connect
with
potential
clients.
For
the
budget-conscious
and
tech-savvy
agent,
HotSheet
is
definitely
a
great
CRM
to
start
off
with.
Pros
&
Cons
-
Agent-to-Agent
notification
feature
boosts
social
media
referral
leads -
Up
to
1,000
contacts
with
unlimited
follow-ups
in
the
free
version -
Effective
scheduling
tools
with
email
notifications -
Automated
referral
tracking -
Transaction
management -
Clutter-free
dashboard -
More
features
planned
-
Steeper
learning
curve
for
less
tech-savvy
users -
Limited
integrations
with
other
tools -
Less
robust
reporting
compared
to
competitors -
Lacks
some
advanced
CRM
features -
No
mobile
app,
which
may
affect
flexibility
for
on-the-go
agents
Upgraded
Pricing
There’s
so
much
you
can
do
with
HotSheet
for
free,
but
when
you’re
ready
to
level
up
and
add
additional
features,
here’s
what
you
can
expect
to
pay
for
them.
-
FREE
HotSheet
CRM:
Up
to
1,000
Contacts -
Pro:
$34.50/month
per
user
billed
monthly -
Team:
$249.50/month
includes
ten
users
billed
monthly
-
ReferralEdge:
This
add-on
allows
for
agent-to-agent
referrals
-
Solo:
$24/month
for
one
city
-
Multi-city:
$90/month
for
five
cities
Zoho:
Best
for
multi-channel
marketing
Zoho’s
free
real
estate
CRM
(and
paid
plans)
are
excellent,
budget-friendly
tools
that
offer
tons
of
customization
and
functionality,
as
well
as
integration
options.
Zoho
offers
simple
features,
like
leads,
automations,
documents
and
a
mobile
app
to
help
get
you
up
and
running
quickly.
Then,
as
your
business
expands,
you
can
tap
into
the
various
paid
versions
with
an
array
of
features
to
tailor
the
platform
to
suit
your
needs,
like
dashboard
customizations
and
integrations,
to
make
it
work
for
you
without
blowing
out
your
budget.
Pros
&
Cons
-
Automation
included
with
all
plans -
1
GB
of
storage
available
on
free
plan -
Includes
mobile
app -
Customization
options
available -
Multi-channel
customer
engagement
alerts
-
No
analytics
in
free
version -
Doesn’t
sync
with
Google
Calendar -
AI
feature
only
available
in
enterprise-level
tiers -
API
integrations
limited
to
5000
credits
per
24-hour
window -
Limited
to
only
3
users -
Requires
time
to
set
up
and
customize
Upgraded
Pricing
Zoho
offers
several
levels
so
you
can
comfortably
add
on
additional
features
as
your
business
grows.
-
FREE
Zoho
CRM:
1
GB
of
storage -
Standard:
$14/month
per
user
billed
annually -
Professional:
$23/month
per
user
billed
annually -
Enterprise:
$40/month
per
user
billed
annually -
Ultimate:
$52/month
per
user
billed
annually
Freshsales:
Best
for
client
communication
Freshsales
is
designed
to
grow
with
you.
The
free
plan
includes
2GB
of
storage
and
a
built-in
dialer
for
calling
leads.
It
stands
out
for
its
versatility
in
communication,
offering
email,
SMS
and
phone
call
routing
capabilities.
If
you’re
an
active
communicator
who
likes
to
lead
with
a
hands-on
client
follow-up
approach,
Freshsales
is
for
you.
Its
intuitive
interface
makes
it
an
excellent
choice
for
agents
seeking
efficient
client
interaction.
Freshsales
is
part
of
the
Freshworks
software
ecosystem.
It’s
not
real
estate-specific,
but
it’s
packed
with
tools
and
features
to
help
you
easily
run
your
business
from
one
platform.
Pros
&
Cons
-
Offers
automated
workflows
for
lead
nurturing -
Includes
built-in
chat,
email,
and
phone
options -
Features
an
intuitive
chatbot
to
assist
in
managing
leads -
Includes
2GB
storage -
User-friendly
mobile
app -
Includes
built-in
dialer -
Call
routing/rotation
for
team
members
-
Limited
to
only
three
users
in
the
free
version -
Restricted
analytics
capabilities -
Limited
customer
support -
Not
designed
for
real
estate -
Email
automation
is
not
available
in
the
free
plan
Upgraded
Pricing
When
you’re
ready
to
migrate
from
the
free
plan
to
a
paid
plan,
Freshsales
offers
several
options
to
choose
from.
-
Growth:
$9/month
billed
annually -
Pro:
$39/month
billed
annually -
Enterprise:
$59/month
billed
annually
Try
any
plan
free
for
21
days.
No
credit
card
required.
Bitrix24:
Best
for
team
communication
Bitrix24
stands
out
as
an
all-in-one
CRM
solution
offering
a
wide
range
of
functionalities,
from
lead
management
to
client
service.
Notably,
Bitrix24
offers
great
communication
tools
with
the
free
version,
including
chat,
customizable
triggers
for
automations,
an
AI-powered
assistant,
and
HD
video
calls
and
video
conferencing
for
up
to
48
people.
Bitrix24
caters
to
businesses
(of
all
types)
seeking
complete
control
over
their
sales
process,
providing
seamlessly
integrated
omni-channel
marketing,
lead
generation,
project
management
and
client
communication
tools.
There’s
a
lot
to
love!
Pros
&
Cons
-
Offers
a
comprehensive
set
of
tools,
including
CRM,
project
management
and
contact
center
functionalities -
Includes
an
intuitive
website
builder -
Includes
a
highly
functional
mobile
app -
Dashboard
customizations,
including
a
kanban
view
-
Not
real
estate
specific -
Marketing
tools
like
texting,
batch
email
templates,
not
included
in
free
plan -
Learning
curve
for
less
tech-savvy
agents -
Limited
cloud
storage
and
customer
support
Upgraded
Pricing
You
can
stick
with
the
free
version
as
long
as
it
makes
sense.
When
your
business
needs
outgrow
it,
you
can
easily
migrate
to
one
of
Bitrix24’s
paid
plans.
-
FREE
Bitrix
CRM:
Unlimited
users
and
1
GB
cloud
storage -
Basic:
$49/month
for
up
to
5
users,
billed
annually -
Standard:
$99/month
for
up
to
50
users,
billed
annually -
Professional:
$199/month
for
up
to
100
users,
billed
annually
Related
articles
Best
CRMs
Under
$30
Per
Month
We’ve
just
shared
our
favorite
free
real
estate
CRMs,
but
for
many
of
you
already
hustling
and
close
deals,
these
platforms
may
not
have
the
functionality
you
need
for
your
business
stage.
For
those
of
you
who
need
a
more
feature-rich
CRM
with
more
capacity,
check
out
this
short
list
of
some
of
our
favorite
budget-friendly
real
estate
CRMs
that
rank
high
on
performance.
Insightly:
Customization
This
CRM
is
ideal
for
small
business
owners
or
solo
entrepreneurs
needing
a
basic
CRM
system.
Insightly
lets
you
store
up
to
2,500
contacts
or
leads.
It
stands
out
for
its
core
functionalities,
which
are
designed
for
small
businesses.
It’s
suitable
for
agents
who
are
just
starting
out,
and
who
need
a
simple
CRM
with
essential
features.
It
has
tons
of
customizations
and
is
easy
to
scale
as
you
grow.
Pros
&
Cons
-
Highly
customizable
fields
and
layouts -
No
credit
card
required
14-day
free
trial -
Custom
dashboards
and
reports -
Workflow
automation -
Project
management
features -
Tons
of
integrations
with
third-party
platforms,
including
Gmail
&
Outlook
-
Interface
may
be
overwhelming
to
some
users -
No
longer
offers
a
free
version -
Not
real
estate
specific
and
limited
on
real
estate
templates
Pricing
For
all
the
features
and
customizations,
Insightly
remains
highly
affordable.
-
No
credit
card
required
14-day
free
trial -
Plus:
$29/month
per
user -
Professional:
$49/month
per
user -
Enterprise:
$99/month
per
user
Pipedrive:
Best
for
workflow
automation
Pipedrive
is
a
sales-driven
CRM
with
a
focus
on
pipeline
management.
Pipedrive
excels
at
helping
you
move
your
potential
clients
through
the
sales
journey
so
you
can
turn
more
leads
into
closed
transactions.
Pipedrive
isn’t
specifically
designed
as
a
real
estate
CRM,
but
its
customizable
dashboard
allows
you
to
set
up
your
workflow
in
a
way
that
works
best
for
you.
Plus,
the
visual
pipeline
makes
it
easy
to
keep
track
of
your
leads.
Pros
&
Cons
-
No
credit
card
required
14-day
free
trial -
Customizable
dashboard -
Tons
of
integration
options -
Robust
lead
management
and
sales
tracking
tools -
AI-powered
sales
assistant
to
increase
conversion
-
Lead
generation
and
email
campaign
tools
not
included
(a
la
carte
add-ons) -
Limited
reporting
and
analytics -
Lacks
automation
features -
Marketing
tools
not
included -
Set
up
time
can
be
overwhelming
for
less
tech-savvy
users
Pricing
-
No
credit
card
required
14-day
free
trial -
Essential:
$24/month
per
user -
Advanced:
$44/month
per
user
(includes
email
and
automations)
Our
methodology:
How
we
choose
the
best
free
real
estate
CRMs
We
considered
the
following
key
features
when
curating
CRMs
for
this
comprehensive
guide.
-
Value
for
money:
We
weighed
ease
of
use,
price
&
client
support -
Storage
capacity:
How
many
contacts
does
the
free
version
store? -
Automation:
How
do
they
take
work
off
your
desk? -
Scalability:
Can
you
easily
level
up
to
paid
plans
as
you
grow
your
business? -
Outreach
tools:
Are
email,
text
messaging
&
auto-dialers
included? -
Customizability:
Can
the
tool
be
tailored
to
typical
real
estate
workflows?
FAQs:
The
best
free
real
estate
CRMs
Can
I
really
get
a
good
CRM
for
free,
or
will
I
need
to
upgrade?
You
can
absolutely
get
a
great
CRM
for
free.
There
are
several
options
in
this
article.
A
free
real
estate
CRM
is
great
to
help
get
you
started
in
your
business,
especially
if
you’re
starting
out.
More
than
likely,
you
will
want
to
upgrade
as
you
expand
your
business.
You’ll
come
to
discover
that
your
time
is
valuable
and
better
spent
in
other
ways.
And
some
tasks
may
be
handled
best
through
things
like
automation,
which
may
be
part
of
an
upgraded
plan.
How
do
free
real
estate
CRMs
compare
to
paid
options?
Free
real
estate
CRMs
perform
basic
functions,
while
paid
options
offer
more
bells,
whistles
and
features.
The
biggest
differences
will
be
features
like
customer
support,
automation,
and
AI
assistance.
Can
I
integrate
free
CRMs
with
other
real
estate
tools
I
use?
That
depends
on
the
CRM
you
choose.
Some
of
the
CRMs
on
this
list
allow
for
integrations
with
third-party
platforms,
while
others
don’t
provide
those
capabilities.
Learn
what
integrations
your
CRM
of
choice
allows
before
you
commit
to
pouring
all
your
contacts
into
it!
How
many
contacts
can
I
manage
with
a
free
real
estate
CRM?
Every
platform
has
its
different
limitations
in
its
free
plan.
Agile
CRM,
for
example,
allows
up
to
50,000
contacts.
Some
allow
less,
like
closer
to
1,000
contacts.
So,
if
you
have
a
lot
of
contacts
to
upload
into
a
CRM,
ensure
it
will
accommodate
your
list.
Can
multiple
team
members
use
a
free
CRM
account?
In
some
cases,
yes.
Most
of
the
free
real
estate
CRMs
on
this
list
allow
more
than
one
user
to
access
the
free
account.
Most
of
them
are
designed
to
grow
as
you
build
your
team.
What
are
the
limitations
of
free
real
estate
CRMs?
Most
limitations
will
come
from
customer
support,
storage,
marketing,
automation
and
AI
assistance.
Don’t
expect
to
get
the
fancy
lead
capture
and
lead
nurturing
features
that
some
of
the
more
robust,
real
estate-specific
CRMs
on
the
market
offer.
Those
kinds
of
features
come
with
a
price
tag.
How
do
free
CRMs
handle
lead
generation
and
nurturing?
Don’t
expect
to
get
a
lot
of
lead
generation
and
nurturing
from
a
free
real
estate
CRM.
Those
are
premium
features
that
will
cost
a
premium
price.
Some
of
the
CRMs
on
this
list
have
a
few
lead
generation
features
that
can
get
things
started,
but
you’ll
want
to
upgrade
later
to
automate
some
of
the
functions.
Are
there
any
hidden
costs
associated
with
free
CRMs?
No.
Most
free
real
estate
CRMs
are
truly
free.
However,
some
offer
a
la
carte
features
that
can
feel
like
a
bait-and-switch.
It’s
best
to
weigh
some
of
those
CRMs
against
some
of
the
low-cost
options
to
see
if
you
can
get
more
of
what
you
want
for
a
better
price
than
paying
per
feature.
