The Agency announces integration with Rechat across global network
The
Agency
announced
a
strategic
integration
with
Rechat
on
Friday,
making
it
the
brokerage’s
centralized
operating
platform
for
agents
and
staff
across
the
brokerage’s
global
network.
The
Agency
has
150-plus
offices
in
more
than
15
countries
and
the
Rechat
integration
allows
agents
to
manage
marketing,
client
relationships,
transactions
and
automated
workflows
through
a
single
platform.
“The
Agency
is
one
of
the
most
respected
luxury
brands
in
real
estate,
and
their
commitment
to
thoughtful
growth
and
agent
empowerment
aligns
closely
with
how
we
build
Rechat,”
said
Shayan
Hamidi,
chief
executive
officer
of
Rechat.
“Our
team
across
18
countries
and
our
platform
are
designed
to
help
reduce
complexity
and
support
scale.
“This
partnership
reflects
a
shared
belief
that
technology
should
enable
great
agents,
not
get
in
their
way.”
Under
the
integration,
agents
will
use
Rechat’s
customer
relationship
management,
marketing
tools
and
automated
assistant
—
Lucy
—
alongside
third-party
integrations
such
as
Follow
Up
Boss,
SkySlope,
ChatGPT,
Zillow
and
Loft47.
“The
Agency
was
built
on
the
belief
that
collaboration,
innovation,
and
world-class
service
go
hand
in
hand,”
said
Mauricio
Umansky,
founder
and
chief
executive
officer
of
The
Agency.
“Our
partnership
with
Rechat
reinforces
that
commitment,
creating
a
more
connected
global
ecosystem
while
delivering
intuitive,
best-in-class
technology
that
drives
efficiency,
empowers
our
agents
and
ultimately
elevates
the
client
experience.”
The
Agency
Executive
Vice
President
of
Digital
Strategy
Zane
Burnett
said
building
artificial
intelligence
(AI)
tools
customized
for
individual
agents
remains
a
primary
focus.
“By
unifying
workflows
into
a
single,
open,
mobile-first
platform,
this
integration
reduces
friction,
simplifies
the
day-to-day
and
enables
our
agents
to
spend
less
time
managing
systems
and
more
time
focused
on
clients,
creativity
and
closing
deals,
all
while
elevating
the
client
experience
our
brand
is
known
for
in
every
market,”
he
said.





