Sorenson
will
also
focus
on
implementing
recruiting
initiatives.
He’ll
report
directly
to

Tony
Blodgett,
NAF’s
executive
vice
president
of
national
sales
for
the
West,
a
press
release
from

NAF
confirmed.

“Tim’s
appointment
is
a
significant
step
forward
for
New
American
Funding’s
southwest
division,”
said
Pat
Bolan,
NAF’s
chief
production
officer.
“His
reputation
for
propelling
businesses
forward
through
innovative
strategies
and
his
ability
to
lead
a
high-performing
team
environment
make
him
the
ideal
candidate
to
manage
our
expansion
efforts
in
the
southwest.”

Sorenson
most
recently
served
as
divisional
executive
vice
president
for


Rate,
where
he
led
retail
operations
across
Alaska,
California,
Hawaii,
Nevada,
Oregon,
Utah
and
Washington.

Before
his
eight-year
tenure
at
Rate,
Sorenson
was
the
director
of
residential
lending
at

Lutheran
Burbank
Savings.
He
holds
a
bachelor’s
degree
in
political
science
from
California
State
University
at
Fullerton.

“I’m
excited
to
lead
NAF’s
talented
southwest
retail
team
as
we
work
to
drive
sales
growth
while
delivering
an
exceptional
customer
experience,”
Sorenson
said.
“To
achieve
long-term
success,
I’ll
focus
on

recruiting
strategies
that
attract,
retain,
and
develop
top
performers,
ensuring
that
NAF
is
the
first
choice
for
the
industry’s
best
talent.”

Monday’s
news
builds
on
NAF’s
recent
efforts
to
grow
a
strong
retail
presence
and
to
spur
housing
market
activity.

In
July,
the
company
promoted
Blodgett
to
lead
retail
business
for
the
western
U.S.
and
Andy
Pettola
to
lead
retail
for
the
eastern
U.S.
Later
in
the
month,
NAF
announced
a

multimillion-dollar
marketing
campaign
designed
to
“energize
and
empower”
the
next
generation
of first-time
homebuyers.