United Real Estate launches BullseyeAI platform
United
Real
Estate
is
stepping
into
the
brokerage
AI
arms
race.
The
company
has
launched
BullseyeAI,
an
AI-power
technology
suite
and
proprietary
platform
that
is
integrated
with
United’s
existing
technology
tools.
According
to
Tuesday’s
announcement,
BullseyeAI
will
reduce
overhead,
streamline
daily
workflows
and
free
up
more
time
for
income‑producing
activities
that
occur
outside
of
the
office.
United
said
BullseyeAI
is
built
on
proprietary
architecture
that
combines
an
LLM
with
a
conversational
AI
assistant
and
automated
AI
agents.
Users
have
access
to
voice-enabled
to
typed
task
execution
within
the
BullseyeAI
dashboard.
With
BullseyeAI,
agents
can
do
things
like
manage
contact
data,
write
follow
up
messages,
initiate
automated
email
marketing
campaigns
and
locate
courses
in
United’s
Learning
Academy.
“We’ve
invested
for
the
long
term
in
our
proprietary
platform,
so
our
affiliates
don’t
have
to
carry
the
cost
or
complexity
themselves.
At
a
time
when
technology
budgets
are
squeezing
margins,
BullseyeAI
gives
our
agents
a
durable
advantage
without
additional
cost,”
Dan
Duffy,
United
Real
Estate
Group’s
CEO,
said
in
a
statement.
“It
is
fast
to
evolve
as
AI
advances
and
is
intentionally
designed
to
support
the
human
side
of
the
business.
Our
objective
is
straightforward:
give
agents
their
time
back.
Less
time
tied
to
a
desk.
Less
time
spent
on
low‑value
tasks.
Real
estate
will
always
be
a
people
business,
and
BullseyeAI
makes
that
more
possible
for
our
affiliates
than
ever
before.”
Additionally,
agents
and
brokers
have
access
to
“Sofie,”
United’s
Sphere
of
Influence
AI
Agent
and
“Rosie,”
United’s
Recruiting
AI
Assistant.
These
AI
agents
help
agents
and
brokers
by
maintaining
and
nurturing
an
agent’s
sphere
of
influence
and
handling
recruiting
workflows.
“United
has
a
significant
advantage
in
bringing
AI
breakthroughs
to
market
because
we’ve
spent
years
building
and
strengthening
our
proprietary
platform.
With
full
ownership
of
both
our
data
and
our
software,
we
can
move
with
uncommon
speed
to
deliver
agentic
tools
tailored
to
how
real
estate
professionals
actually
work,”
David
Dickey,
United’s
chief
product
and
technology
officer,
said
in
a
statement.
“Leveraging
the
depth
of
our
Azure
and
OpenAI
infrastructure,
we’ve
been
able
to
rapidly
introduce
advanced
AI
and
language
models
across
the
entire
ecosystem.
BullseyeAI
is
a
dramatic
step
forward,
transforming
our
platform
from
a
system
of
tools
into
an
intelligent
partner
that
anticipates
needs,
adapts
in
real
time
and
elevates
performance
in
ways
that
were
simply
not
possible
before.”
United
said
the
platform
is
available
to
affiliates
at
no
additional
cost
and
that
the
launch
is
part
of
its
long-term
investment
in
tools
that
increase
agent
productivity.
