Financial
performance
amid
market
headwinds

Carlson’s
comments
come
as
REMAX
navigates
a
challenging
housing
market.

In
2025,
the
company

reported
net
income
of
$8.2
million,
up
from
$7.1
million
the
prior
year,
despite
revenue
falling
5.2%
annually
to
$291.6
million.

Fourth-quarter
revenue
declined
1.8%
year
over
year
to
$71.1
million
—
while
quarterly
net
income
dropped
from
$5.8
million
in
Q4
2024
to
$1.4
million
in
Q4
2025.

Agent
count
trends
told
a
more
nuanced
story.
At
the
end
of
Q4
2025,
REMAX
reported
148,660
agents
globally,
up
1.4%
year
over
year.
International
growth
drove
the
increase,
with
agent
count
outside
the
U.S.
and
Canada
rising
7.9%
to
75,683.

That
offset
a
6.1%
decline
in
the
U.S.,
where
the
network
ended
the
year
with
48,165
agents
and
a
1.4%
drop
in
Canada
to
24,812
agents.

Carlson
acknowledged
the
macro
challenges
but
emphasized
resilience.

“(2025),
could
it
have
been
a
better
year
from
a
macro
perspective?
Sure,
it
might
have
been
a
bit
challenging,”
he
said.
“But
guess
what?
This
team
pushed
through
the
noise.
You
kept
producing,
because
that’s
what
REMAX
professionals
do.
We
are
a
team
that
wins
in
any
market,
and
fortunately,
this
year
should
be
a
better
market.”

A
‘North
Star’
for
agents

Throughout
his
remarks,
Carlson
returned
to
a
simple
value
proposition
for
agents.

“Every
day
we
wake
up
thinking
about
three
things;
helping
you
win
more
listings,
doing
it
in
less
time
and
making
more
money,”
he
said.
“Is
anybody
interested
in
that?
That’s
our
purpose,
a
North
Star,
if
you
will.
It
definitely
defines
this
new
chapter
at
REMAX.
It’s
our
job.
We
are
leaning
in,
and
we
are
moving
forward
with
a
clear
goal
of
being
number
one
in
every
single
market.
We’re
not
going
to
be
shy
about
it.

“The
new
direction,
it
resonates
with
productive
people,
and
it’s
leading
to
growth.
More
and
more
entrepreneurs
are
attracted
to
it.
They’re
talking
to
us.
They’re
choosing
to
be
part
of
it.”

He
pointed
to
major

brokerage
conversions
as
proof.

In
Hawaii,
a
top
brokerage
brought
more
than
170
producers
and
six
offices
into
the
network
as
REMAX
Hawaii.
In
Canada,
a
Toronto-based
real
estate
family
joined
with
17
offices
and
nearly
1,200
agents
—
the
largest
conversion
in
REMAX
Canada
history
and,
according
to
the
company,
the
largest
in
Canadian
real
estate
history.

Carlson
also
highlighted
investments
in

leadership,
blending
long-tenured
REMAX
executives
with
new
industry
talent.

“This
group
has
led
brands,
built
brokerages
and
driven
major
tech
innovations,”
he
said.
“We
had
high
hopes
for
each
of
them
when
they
first
came
on
board,
and
they’re
actually
exceeding
expectations,
which
is
rare
for
me
to
(say).
Plus,
when
you
combine
these
new
teammates
with
the
existing
leaders,
you
really
have
something
special.
You’ve
got
over
100
years
of
industry
experience
coupled
with
100
years
of
REMAX
experience.”

A
major
portion
of
Carlson’s
speech
centered
on

new
technology
and
marketing
initiatives
designed
to
boost
agent
productivity.

Over
the
past
year,
the
company
launched
seven
innovation
groups
with
more
than
100
broker-owners
and
agents
to
test
and
refine
new
offerings.

Among
the
tools
rolled
out:
REMAX
Marketing
Studio,
Max
Engage,
Max
Refer,
Max
AI,
the
Master
Pitch
series,
Global
Passport
and
the
Home
View
app.

“Action
produces
momentum,”
Carlson
said,
quoting
author
and
R4
confertence
speaker
James
Clear.
“The
more
we
get
done,
the
faster
we
can
go.”

Early
results
from
the
REMAX

Marketing
Studio
—
evolved
from
the
company’s
marketing-as-a-service
offering
—
were
strong,
he
said,
citing
thousands
of
users,
millions
of
clicks
and
tens
of
millions
of
impressions.

Listings
promoted
through
the
studio
reportedly
saw
three
times
more
views,
six
times
more
active
users
and
five
times
more
actions
taken
on
landing
pages.

Carlson
also
spotlighted
new
partnerships
with

Realtor.com,

Zillow
and

Canva,
encouraging
agents
to
explore
the
offerings
in
the
R4
marketplace.

“We’ve
got
a
faster
pace
of
play
at
headquarters,”
he
said.
“We
are
moving
quickly.
We
are
strengthening
the
advantages
of
being
with
REMAX,
and
we’re
doubling
down
on
the
winning
culture
that
defines
this
unbelievable
brand.”

Brand
buzz,
10
million
transactions

Carlson
cited
an
important
business
accomplishment
that
was
cemented
last
year;
10
million
transactions
closed
since
Jan.
1,
2020.

“I
like
to
say
10
million
served,
10
million
customer
experiences
or
10
million
lives
changed,”
he
said.
“Ten
million
is
a
big
number.
Just
think
about
that
for
a
second.
For
context,
since
we’re
in
Vegas,
that’s
like
all
visitors
100
days
straight
in
Las
Vegas,
or
530
sold
out
shows
at
The
Sphere.”

He
closed
with
a
direct
message
to
agents
facing
increased
competition
and
tech-heavy
pitches
from
rivals.

“When
competitors
come
to
you
and
say,
‘We’re
making
this
billion
dollar
tech
investment,’
or,
‘Let’s
get
together
to
have
a
big
hug
in
a
virtual
environment,’
or,
‘There’s
a
three-phase
marketing
(approach),’
you
can
say
this,
‘That’s
all
fine,
but
we’re
focused
on
delivering
the
absolute
best
for
buyers
and
sellers.’
REMAX
is
winning
the
decade,
and
nobody
in
the
world
sells
more
real
estate
than
REMAX.”