How
do
some
firms
grow
regardless
of
the
housing
market
dynamics?

HousingWire
Research
looked
at
key
performance
metrics
and
interviewed
owners
and
operators
of
the

RealTrends
Verified
GameChangers
to
find
out
the
strategies
that
led
to
their
growth. 

From
the
pandemic-fueled
frenzy
to
the
sobering
reality
of
a
post-pandemic
slowdown,,
real
estate
brokerages
were
locked
in
a
relentless
quest
for
growth—eager
to
expand
market
share
while
trimming
operational
fat.
Yet,
despite
their
best
efforts,
many
found
themselves
thwarted
by
a
perfect
storm
of
low
inventory
and
soaring
interest
rates,
leaving
their
ambitions
grounded.

However,

RealTrends
GameChangers
defied
the
odds
and
outperformed
their
peers.
These
brokerages
grew
their
transaction
sides
significantly
during
the
five-year
span
of
2019
to
2023,
some
by
as
much
as
727%
(United
Real
Estate).
For
this
report,
we
looked
at
key
performance
metrics
and
interviewed

owners
and
operators
to
find
out
the
strategies
that
led
to
their
growth.
Some
did
a
series
of
acquisitions
in
one
or
two
of
the
years
we
looked
at,
others
revamped
their
organic
growth
strategy
to
bring
on
a
staggering
number
of
new
agents.

“We
note
that
there
is
a
mix
of
models
in
these
GameChangers,”
said
Steve
Murray,
senior
advisor
for
HousingWire.
“As
such,
the
strategies
and
tactics
of
each
model
differ
somewhat
from
others.
The
way
that

Monument
Sotheby’s
has
grown
is
different
from
the
way


Samson
Properties
or
HomeSmart
pursued
growth.
What
is
not
different
is
each
has
a
plan
for
growth
that
is
at
the
heart
of
their
every
day
activities.

“While
many
talk
about
the
growth
of
lower-cost
brokerage
models,
they
are
not
the
only
ones
growing.
If
recruiting
and
developing
agents
was
only
about
low
cost,
most
traditional
models
would
be
out
of
business,
but
they’re
not.
This
year’s
GameChangers
show,
even
higher-cost,
more
traditional
firms,
are
attractive
to
many
agents.
My
thought
is
they
will
continue
to
be
so,”
said
Murray.

RealTrends
Verified
has
been
tracking
key
measurements
in
the
residential
real
estate
industry
since
1987.
The
RealTrends
Verified
500
is
our
annual
ranking
of
the
nation’s
largest
residential
brokerage
firms
ranked
by
both
closed
transaction
sides
and
closed
sales
volume.

From
that
ranking,
we
identify
companies
that
grew
the
most
by
transaction
side
percentage
over
a
five-year
period.
In
this
case,
2019
to
2023
(the
most
current
year
for
which
we
have
data.)

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