Zillow
Group
is
continuing

its
quest
to
become
a
one-stop
shop
to
serve
all
the
needs
of
a
real
estate
agent.
On
Tuesday,
the
residential
real
estate
giant
announced
the
acquisition
of

Virtual
Staging
AI
(VSAI).

The
financial
terms
of
the
deal
were
not
disclosed.

Founded
in
2023
by
Michael
Bonacina
and
Mikhail
Andreev,
VSAI
helps
home
sellers,

agents
and
photographers
create
digitally
staged
images
of
a
listing,
eliminating
the
need
for
physical
furniture
in
the
home.

“We’re
excited
to
bring
this
technology
to
real
estate
professionals
as
part
of
Zillow’s
broad
suite
of
software
and
advertising
solutions,”
Zillow
wrote
in

a
blog
post
on
its
investor
site.
VSAI
offers
the
next
generation
of
listing
innovation
to
elevate
the
listing
experience
on
Zillow
for
home
shoppers.”

Agents
and
real
estate
professionals
can
upload
photos
to
the
platform
and
then
select
and
a
room
type
and
furniture
style.
They
will
then
receive
fully
staged
images
that
they
can
continue
to
edit
to
their
liking.

The
technology
can
be
used
on
any
listing
photo,
not
just
ones
on
Zillow,
and
users
have
access
to
the
product
through
VSAI’s
website.
However,
according
to
the
company’s
blog
post,
Zillow
is
also
working
to
integrate
the
technology
into
Zillow
Listing
Showcase.

“The
acquisition
of
VSAI
underscores
Zillow’s
commitment
to
enabling
the
real
estate
industry
to
become
more
digital,
integrated
and
productive,”
the
blog
post
stated.
“By
leveraging
Zillow’s
tech,
AI
and
product
expertise,
real
estate
professionals
can
focus
on
serving
their
clients
with
the
high-value,
person-to-person
work
that
makes
a
customer
experience
exceptional. “

Most
of
VSAI’s
team
is
based
in
Munich,
but
as
part
of
the
acquisition
they
are
joining
Zillow’s
AI
and
technology
teams.

Zillow

launched
Listing
Showcase
in
June
of
2023.

The
platform
uses

AI
to
help
agents
improve
their
listings
and
marketing
material.

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