Zillow will begin banning noncompliant listings on June 30
Zillow
will
begin
a
“phased
rollout”
of
its
listing
access
standards
policy,
which
bans
publicly
marketed
listings
not
entered
into
the
MLS,
on
May
28.
In
a
blog
post
on
Tuesday,
Zillow
offered
agents
some
clarifications
and
guidance
on
its
new
policy
and
how
it
will
be
implemented.
“Publicly
marketed
listings
should
be
entered
in
the
MLS
within
one
business
day
and
published
on
Zillow
as
well
as
other
sites
that
receive
MLS
feeds
so
it
is
viewable
to
all
buyers
and
participants
in
the
market,”
the
post
states.
“Listings
that
don’t
align
with
these
standards
won’t
be
published
on
Zillow
or
Trulia
for
the
life
of
the
listing
agreement
between
that
listing
broker
and
seller.”
The
standards
apply
to
listings
regardless
of
any
applicable
local
MLS
rule,
and
they
apply
to
all
listings
subject
to
an
exclusive
for-sale
listing
agreement
between
a
broker
and
a
seller.
As
such,
the
rule
does
not
apply
to
for-sale-by-owner
(FSBO)
and
rental
listings
or
new
construction
inventory
listed
directly
by
a
homebuilder.
“Zillow’s
standards
are
focused
on
listings
that
aren’t
truly
private
—
like
listings
that
may
be
publicly
advertised
on
a
brokerage’s
website
but
not
entered
into
the
MLS
for
a
period
of
time,”
the
post
states.
The
rollout
The
initial
rollout
of
the
policy
will
begin
in
large
U.S.
markets
before
expanding
nationwide
over
the
summer.
Zillow
said
it
is
using
a
phased
rollout
to
“ensure
quality
and
experience.”
Beginning
on
May
28,
agents
with
listings
who
do
not
meet
the
standard
will
receive
notifications
about
their
listing.
“Each
non-compliant
listing
will
be
logged
as
a
single
violation
and
the
listing
agent
will
be
notified
directly
on
each
violation.”
Zillow
will
not
begin
blocking
listings
until
June
30.
After
that
date,
once
an
agent
reaches
three
non-compliant
listings,
all
subsequent
noncompliant
listings
will
be
blocked
from
Zillow
and
Trulia
for
the
life
of
the
listing
agreement
between
the
listing
broker
and
the
seller.
Agents
with
noncompliant
listings
will
be
notified
via
email
and
phone.
If
an
agent
with
a
blocked
listing
has
other
compliant
listings
on
Zillow,
these
listings
will
remain
visible.
“Listing
notifications
will
be
sent
when
we’ve
identified
a
listing
that
doesn’t
follow
our
standards,”
Zillow
explained.
“These
notifications
are
intended
to
inform
agents
and
share
resources
they
need
to
stay
compliant
and
maximize
exposure
of
their
listings.
“Our
intent
isn’t
to
restrict
access
or
catch
any
agent
unaware
—
that’s
why
we’ll
spend
the
next
few
months
informing
agents
on
a
per
listing
occurrence.”
What’s
allowed?
Under
Zillow’s
listing
standards,
delayed
marketing
exempt
listings
and
“coming-soon”
listings
that
are
entered
into
the
MLS
within
one
day
of
public
marketing
—
and
made
available
to
all
MLS
participants
via
IDX
and
VOW
feeds
—
are
allowed.
Additionally,
listing
agents
are
also
able
to
post
a
sneak
peak
of
a
listing
on
social
media
or
in
an
email
newsletter
to
buyers.
These
previews
cannot
long
include
identifiable
details
about
the
property,
such
as
price
or
address.
Sneak
peaks
are
also
not
allowed
to
include
a
call
to
action,
such
as
an
invitation
to
tour
the
home
or
the
ability
to
receive
a
link
to
the
listing
via
direct
communication
with
the
listing
agent.
The
listing
standards
also
allow
for
office
exclusives,
as
long
as
the
homeowner
signs
a
seller
disclosure
form.
The
property
is
limited
to
only
the
listing
brokerage
and
can
be
shared
only
among
agents
within
that
brokerage,
or
via
one-to-one
communication
with
clients.
In
its
blog
post,
Zillow
noted
that
homeowners
concerned
about
privacy
also
have
the
choice
to
opt
out
of
internet
displays
on
their
MLS-entered
listings.
They
can
also
hide
their
address
while
still
publishing
their
listing
on
the
MLS
and
on
other
websites
that
receive
MLS
data
feeds.
Zillow
noted
that
if
a
homeowner
wants
to
keep
their
listing
completely
private,
“they
should
be
fully
informed
of
the
tradeoffs
and
agree
in
writing.”
Not
allowed
under
Zillow’s
standards
are
listings
that
are
publicly
marketed
via
social
media
post,
yard
sign
or
a
post
on
the
broker’s
website
without
being
entered
in
the
MLS
and
available
via
IDX
or
VOW
feed
within
one
business
day.
Additionally,
the
policy
does
not
allow
for
listings
that
are
shared
selectively
with
buyers
who
are
not
already
clients
of
the
brokerage.
Zillow
announced
these
new
listing
standards
in
early
April.
Redfin
quickly
followed
with
a
similar
move,
in
response
to
rising
interest
in
private
listings
and
private
listing
networks
as
a
result
of
the
debate
surrounding
the
Clear
Cooperation
Policy.
So
far,
eXp
Realty,
NextHome
and
West
USA
Realty
have
all
signed
on
to
Zillow’s
listing
standards.