5 activities real estate agents should do every morning
The
past
year
and
a
half,
with
its
rising
mortgage
rates,
low
inventory,
and
economic
uncertainty,
has
been
a
challenge
for
real
estate
pros,
not
to
mention
the
buyers
and
sellers
they
serve.
Times
like
this
often
result
in
a
sense
of
fear
and
hesitancy;
after
all,
if
you
don’t
know
what’s
next,
how
are
you
supposed
to
take
decisive
action?
In
life,
we
sometimes
find
ourselves
plunging
headfirst
into
the
unknown.
Picture
this:
February,
the
water
a
brisk
60°F,
and
there
I
am,
donning
a
wetsuit
and
ready
to
conquer
the
wake
well
ahead
of
the
normal
seasonal
schedule.
Forget
winter:
I
decided
to
kickstart
the
season
early,
to
seize
every
opportunity
before
us.
Get
out
on
the
boat
early
so
we
could
use
it
more
often
and
enjoy
it
more.
But
here’s
the
twist:
As
I
was
wakeboarding,
I
fell
flat
on
my
face.
Literally.
You
know
that
first
cold
plunge
when
you
jump
into
a
pool
or,
in
my
case,
fall
into
the
lake?
We
dread
it.
We
fear
it.
But
once
it’s
over,
we
can
move
forward,
keep
going,
and
get
back
to
having
fun.
It’s
easy
to
stay
docked,
to
wait
for
the
perfect
conditions,
the
ideal
moment.
It
feels
safe
and
comfortable.
But
life
isn’t
about
waiting
for
the
perfect
wake;
it’s
about
learning
to
ride
the
waves,
even
if
it
means
falling
a
few
times
along
the
way.
When
you
dare
to
venture
out
ahead
of
schedule
and
embrace
the
unknown
with
open
arms,
you
can
transform
the
energy
of
uncertainty
into
momentum.
When
you
start
early,
when
you
dive
into
the
depths
of
possibility,
that’s
when
the
magic
happens.
Here
are
five
things
I’d
encourage
you
to
do
early
and
often
this
year:
-
Refine
your
online
presence:
Audit
your
website
and
social
media
profiles
to
make
them
more
engaging
and
user-friendly.
Regularly
update
content,
share
valuable
insights
about
the
local
market,
and
interact
with
potential
clients.
Make
sure
you’re
ready
to
share
new
listings
and
that
potential
clients
can
easily
contact
you
through
your
platforms.
-
Network
and
build
relationships:
Find
a
conference
to
attend,
join
local
professional
groups
and
community
gatherings
and
find
ways
to
expand
your
sphere
of
influence.
Foster
relationships
with
other
real
estate
professionals,
potential
clients,
and
relevant
service
providers.
-
Invest
in
continuing
education:
Get
up
to
date
on
the
latest
trends,
regulations,
and
technologies
in
the
real
estate
industry
by
investing
in
ongoing
education
and
training.
Attend
training
workshops,
webinars,
and
conferences
to
acquire
new
skills
and
knowledge
that
can
help
you
stay
ahead
of
the
competition.
-
Implement
targeted
marketing
campaigns:
Dig
into
your
CRM
and
develop
targeted
marketing
campaigns
to
reach
out
to
your
SOI
effectively.
Use
digital
marketing
channels
such
as
email
marketing,
social
media
advertising,
and
search
engine
optimization
(SEO)
to
generate
leads
and
promote
your
listings.
Update
and
personalize
your
messaging
to
resonate
with
your
target
audience
and
showcase
your
expertise
in
the
local
market.
-
Focus
on
client
satisfaction
and
referrals:
Prioritize
excellent
customer
service
and
client
satisfaction
to
build
a
strong
reputation
in
the
industry.
Answer
the
phone,
the
text
and
the
email
in
a
timely
manner,
and
go
the
extra
mile
to
exceed
client
expectations.
Satisfied
clients
are
more
likely
to
refer
you
to
their
friends,
family,
and
colleagues,
helping
you
expand
your
client
base
organically.
Capture
reviews
and
testimonials
from
those
satisfied
clients
to
enhance
your
brand
authority
and
marketing
materials.
I
recently
got
a
text
from
an
agent
who
said
that
as
he
was
driving,
he
realized
that
he
was
already
on
track
for
his
annual
goal,
even
though
it’s
only
February.
Living
in
the
moment,
being
proactive,
getting
ahead
of
your
goal
rather
than
lagging
behind
(and
trying
to
make
up
the
difference
in
the
fall
and
over
the
holidays)
puts
you
in
a
position
to
accomplish
everything
you
want
and
more.
Remember,
the
sooner
we
start
practicing,
the
more
opportunities
we
have
to
improve.
Just
like
falling
on
my
face
wakeboarding,
every
stumble
is
a
chance
to
rise
stronger,
wiser,
and
more
determined
than
ever
before.
So,
my
friends,
let’s
take
my
story
as
our
daily
spark,
our
reminder
that
the
earliest
beginnings
often
lead
to
the
greatest
adventures.
Let’s
make
this
year
the
one
where
we
use
our
metaphorical
boat
the
most,
where
we
set
sail
into
uncharted
waters
and
discover
the
heights
of
our
potential.
Here’s
to
embracing
the
early
start,
to
seizing
every
moment
with
unwavering
optimism
and
unyielding
courage.
Let’s
make
waves,
my
friends,
and
let’s
make
them
early.
Troy
Palmquist
is
director
of
growth
for eXp
California.
Related
