Different
use
cases

Each
panelist
comes
to
the
AI
discussion
from
a
different
angle.
Lickstein
helped
craft
an
AI-powered
tool
designed
to
educate
brokers
and
is
currently
developing
a
compliance
framework.

Tager
focused
more
on
the

marketing
implications,
how
his
company
has
used
generative
AI
to
create
marketing
initiatives
and
shared
thoughts
on
what
the
development
of
the
technology
could
mean
for
the
space
overall.

“We
have
a
strong
opinion
on
how
AI
will
impact
the
industry
and
where
it’s
going,”
Team
began.
He
then
asked
Tager
and
Lickstein
about
their
first
forays
into
the
AI
space,
and
Tager
talked
about
using
it
first
through
SMS
text
messaging
around
2019,
years
before

OpenAI’s

ChatGPT
product
came
into
the
fold
and
set
off
the
current
run
on
the
tech
and
debate
about
its
use.

“No
one
was
really
talking
about
this
in
our
space
five
years
ago,”
he
said.

Lickstein
talked
about
having
a
conversation
with
a
professional
seeking
a
partnership
that
he
quickly
dismissed.
Eventually,
this
person
ended
up
working
for
his
company
and
was
the
first
to
ask
about
ChatGPT’s
use
in
the
business.
That
led
to
the
company
ultimately
comparing
the
marketing
output
of
ChatGPT
and
a
human
worker,
leading
Lickstein
and
others
on
his
team
to
understand
the
potential
to
leverage
the
tools.

“We
have
enough
problems
in
the
real
estate
industry,
we
don’t
need
to
find
anymore,”
he
added.
“Asking
these
generative
AI
tools
to
expand
on
the
conversations
we’re
already
having
has
been
very
productive.”

Tager
said
that
his
company
thinks
about
AI
by
having
domain
expertise
in
residential
real
estate,
but
the
processes
that
eat
up
a
lot
of
time
for
managers
and
agents
help
point
to
key
streamlining
opportunities
particularly
when
it
comes
to
maximizing
time
to
talk
with
more
customers.

The
‘one
thing’

When
Team
asked
about
a
powerful
example
of
generative
AI
solving
a
problem,
Tager
offered
up
AI-powered
texting.

“Our
agents
will
wake
up
in
the
morning,
have
their
coffee
and
then
look
at
their
phone
[and
realize
that]
this
AI
assistant
has
been
having
a
30-minute
conversation
with
a
buyer
who
wants
to
buy
a
$10
million
house.”

That’s
certainly
not
a
universal
outcome,
but
it
does
communicate
what
the
technology
can
do.

For
Lickstein,
his
company’s

compliance
program
reads
standardized
forms
and
transaction
data
and
approves
or
disapproves
it.
That
has
had
the
biggest
streamlining
impact
on
his
business
and
has
allowed
the
company
to
hire
more
agents.

“It
reads
the
image
of
a
contract,
and
the
program
has
standardized
contract
forms
that
are
in
there,”
he
said.
“It
will
take
the
transaction
data,
populate
it
into
a
transaction
management
system,
and
either
give
it
a
‘thumbs
up’
or
‘thumbs
down.’
And
we’ve
created
a
threshold
for
when
it
needs
human
interaction
to
then
review
that
form.
I’ve
been
able
to
increase
our
agent
count
by
double
since
we
started
using
this
and
not
have
to
bring
on
additional
compliance
people.”

How
to
create
value

“We’re
all
competing
to
add
value
to
the
transaction.
Who
does
AI
help
the
most
or
least
in
that
paradigm?,”
Team
asked.

Lickstein
pointed
to
the
ability
AI
has
to
“alleviate
the
transactionality”
of
a
relationship
to
leverage
your
personality
to
build
new
relationships.

“I
think
everybody
can
benefit
from
that,
particularly
companies
that
focus
on
culture
and
use
AI
for
the
operational
stuff,”
Lickstein
said.

Tager
emphasized
its
assistance
in
finding
cost-related
efficiencies,
adding
that
any
organization
that
wants
to
bring
AI
into
the
fold
should
have
a
“domain
expert”
on
staff
who
can
vet
the
existing
service
providers,
of
which
there
are
many
with
varying
quality.

Tactically
looking
ahead

Rounding
things
out
and
looking
into
the
future
potential
of
the
tech,
Lickstein
and
Tager
offered
their
thoughts
on
what
AI
will
be
able
to
do
in
the
future.

“It’s
going
to
give
us
a
better
angle
and
target
to
essentially
be
able
to
shoot
with
a
sniper
rifle
instead
of
a
bazooka,”
he
predicted.
“We’ll
be
able
to
give
all
the
data
so
an
agent
can
capitalize
on
exactly
what
they
need.”

Tager
said
that
those
reticent
to
embrace
the
technology
are
at
risk
of
being
left
behind
by
all
their
competitors.

“If
I
was
a
brokerage
owner
on
both
sides,
I’m
thinking
internally
and
externally:
if
I
don’t
embrace
this
tech
internally,
I’m
a
dinosaur
in
the
brokerage
world,”
he
said.
“Externally,
I’ll
be
giving
state-of-the-art
tools
to
my
best
agents
and
teams.”