Fast-growing
firm


The
Real
Brokerage
is
launching
a

luxury
division,
according
to
an
announcement
on
Wednesday. 

Real
Luxury,
as
the
division
will
be
known,
will
focus
on
helping
luxury
agents
and
teams,
as
well
as
their
exclusive
clients.
The
firm
said
that
the
launch
of
Real
Luxury
is
in
response
to
the
growing
number
of
luxury
real
estate
agents
and
teams
joining
Real. 

“We
continue
to
see
an
influx
of
top-performing
agents
and
teams
throughout
North
America
who
believe
that
Real
offers
the
best
platform
to
grow
their
businesses,“
Real
President

Sharran
Srivatsaa
said
in
a
statement.
“By
establishing
Real
Luxury,
we
will
be
able
to
offer
our
agents
who
have
built
successful
luxury
practices
the
specialized
support,
training
and
resources
they
need
to
expand
their
capabilities
and
take
their
business
to
the
next
level.”

The
division
will
be
led
by
executive
director
Kofi
Nartey,
who
has
20
years
of
experience
in
the
luxury
real
estate
world.
Nartey
also
serves
as
Real’s
national
growth
leader.
He
brought
his
Los
Angeles-based
luxury
brokerage

GLOBL
RED
Real
Estate
to

Real
in
2023. 

According
to
the
company’s
news
release,
Real
Luxury
members
will
have
access
to
partner
networks
consisting
of
more
than
100,000
luxury
agents
worldwide;
specialized
training
and
continuing
education
programs;
exclusive
members-only
events
and
conferences;
and
discounts
on
additional
products
and
services
ranging
from
advertising
in
Mansion
Global
and
The
Wall
Street
Journal
to
luxury
market
reports
and
custom
property
websites. 

Prior
to
becoming
Real
Luxury
members,
agents
are
expected
to
earn
the

Institute
for
Luxury
Home
Marketing’s
Certified
Luxury
Home
Marketing
Specialist
(CLHMS)
designation.

The
firm
said
it
is
doing
this
to
ensure
Real
Luxury
members
stand
out.
Additionally,
by
earning
the
CLHMS
designation,
agents
will
have
access
to
a
dedicated
portal,
as
well
as
continuing
education
through
masterminds,
global
listing
syndication
in
multiple
languages,
access
to
business
and
analytical
tools,
and
listing
syndication
across
top
luxury
platforms
and
publications
throughout
North
America.

Real
Luxury’s
founding
members
include
top
luxury
agents
like
Las
Vegas-based
Jill
Batchelor;
San
Diego-based
Felicia
Lewis;
Orlando-based
Peter
Luu;
Calgary,
Alberta-based
Brad
McCallum;
New
Jersey-based
Salvatore
Ventre;
and
South
Florida-based
Erica
Wolfe. 

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