Special report: The brokerages gaining or losing market share in Dallas

By Housing News

Few
cities
have
benefited
as
much
from
the
recent
trend
of
Americans
increasingly
moving
south
as
Dallas.

The
Dallas-Fort
Worth-Arlington
metro
area
had
the
largest
increase
in
population
count
between
2021
and
2022
of
any
metro
area
in
the
country,
adding

more
than
170,000
people
,
according
to
the

U.S.
Census
Bureau
.

That’s
a
lot
of
new
Texans
in
a
state
that
already
has
three
of
the
nation’s
10
largest
cities.
Houston
ranks
fourth
with
2.3
million
people,
Dallas
ninth
with
1.3
million
and
Austin
10th
with
1
million.
(Fort
Worth
is
also
in
the
top
15
with
nearly
1
million
people.)

It
is
unsurprising,
then,
that
Texas
has
seen
a
boom
in
new
real
estate
brokerage
offices
in
the
past
five
years.
Dallas,
too,
is
outpacing
the
rest
of
the
country
in
office
count,
sale-to-list
price
ratio
and
average
price
per
square
foot,
according
to

CoreLogic

data
shared
exclusively
with

HousingWire
.

Despite
the
population
growth,
Dallas
has
still
had
to
contend
with
the
realities
of
high

mortgage
rates

and
tight
housing
inventory

factors
that
have

mortgage
lenders
,

brokerages

and
other
real
estate
professionals
fighting
for
their
share
of
shrinking
pies.


Keller
Williams
,
for
example,
was
Dallas
County’s
No.
1
brokerage
by
listing
count
from
2019
through
2023.
Despite
its
continued
lead,
the
properties
listed
by
the
firm
on
Multiple
Listing
Services
(MLSs)
in
the
county
fell
from
4,360
in
2019
to
2,390
in
2023,
a
45%
drop
as

homebuying
slowed
significantly

in
Dallas
and
nationwide.

The
top
10
brokerages
in
Dallas
by
listing
count
were
responsible
for
12,145
listings
in
2023.
This
was
29%
less
than
in
2019
and
a
difference
of
more
than
5,000
listings.

High
mortgage
rates
may
be
here
to
stay
for

longer
than
expected

compared
to
earlier
in
the
year,
making
it
essential
for
brokerages
to
gain
share
amid
squeezed
inventory
levels.

In
the
past
five
years,

eXp
Realty

has
done
just
that.
Among
brokerages
with
at
least
100
listings
per
year
in
Dallas,
eXp
rocketed
from
10th
place
in
2019
to
fourth
last
year.
The
company
more
than
doubled
its
share
of
listings
during
that
period,
going
from
3.6%
of
the
MLS
listings
held
by
these
brokerages
in
2019
to
7.2%
in
2023.

That
is
all
the
more
impressive
considering
that
several
companies
lost
significant
listings
shares
in
this
period.
Among
brokerages
that
were
in
the
top
10
by
listings
in
any
of
the
past
five
years,

RE/MAX
‘s
share
fell
26%,

Century
21
‘s
fell
23%,
Keller
Williams’
fell
21%,

Ebby
Halliday
‘s
fell
18%
and

Sotheby’s
International
Realty
‘s
fell
11%.


Opendoor
,
an
instant
buyer,
went
big
on
Dallas
in
2021
and
2022.
It
had
more
than
700
listings
in
both
years
before
pulling
back
sharply
with
only
166
listings
in
2023.
That
is
similar
to
the
iBuyer
slowdowns
in
markets
like

Jacksonville

as
the
industry
segment

struggles

to
gain
a
foothold.

eXp
was
not
the
only
brokerage
to
gain
share
over
the
five-year
period.

Fathom
Realty
‘s
66%
growth
and

Compass
‘s
37%
gain
came
in
second
and
third,
respectively,
behind
eXp.

 

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