The 11 best real estate CRMs for 2024
What’s
the
secret
to
nurturing
leads
and
turning
them
into
loyal
clients?
It’s
a
high-functioning
customer
relationship
management
(CRM)
tool
with
robust
features,
integrations
and
automation.
As
your
real
estate
business
expands,
nurturing
your
growing
client
base
inevitably
leads
to
a
need
for
improved
communication.
The
best
real
estate
CRM
solution
is
the
one
that
will
manage
your
client
interactions,
increase
the
number
of
touchpoints
with
each
client,
and
convert
leads
seamlessly
into
buyers
and
sellers.
Below,
we
take
a
deep
dive
into
the
best
real
estate
CRM
solutions
for
solo
agents,
teams
and
brokerages.
We
tailored
the
list
to
suit
every
need
—
from
the
most
feature-rich
platforms
to
cost-effective
options
for
those
just
starting
out.
We
looked
for
features
like
task
automation,
pipeline
management
and
integration
with
other
commonly
used
tools.
Whether
you’re
a
newly
licensed
agent
or
leading
a
large-scale
operation,
these
CRMs
can
help
turn
everyday
challenges
into
opportunities
for
growth
and
success.
Market
Leader
Best
for
lead
generation
&
nurturing
Starting
Price:
$189
per
month,
with
additional
costs
for
leads
(about
$25
each)
and
extra
seats
at
$89
per
month
Who
it’s
for
Established
agents
and
brokerages
needing
both
a
robust
CRM
and
a
steady
flow
of
leads.
Why
we
picked
it
Market
Leader
integrates
powerful
lead
generation
with
a
high-functioning
CRM,
making
it
a
standout
choice
for
agents
focused
on
expanding
their
lead
pipeline
and
nurturing
leads
effectively.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Network
Boost
service
for
targeted
leads -
Automated
nurturing
via
text
alerts
and
drip
campaigns -
Integration
with
various
real
estate
lead
sources -
Website
activity
tracking
to
monitor
which
properties
contacts
view
or
save -
Lead
conversion
action
plans
-
Network
Top
Producer
Best
for
mid-level
agents
Starting
Price:
$109
per
month
for
one
user
Who
it’s
for
Best
suited
for
mid-level
agents,
teams,
and
brokerages
looking
to
upscale
their
business
and
boost
Gross
Commission
Income
(GCI).
Why
we
picked
it
Top
Producer
stands
out
for
its
extensive
lead
generation
options
and
its
ability
to
simplify
and
automate
workflows,
making
it
a
great
choice
for
those
ready
to
scale
their
businesses.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Social
Connect
service
for
automated
social
media
ad
creation
and
lead
generation -
Smart
Targeting
using
AI
predictive
analytics
to
identify
potential
sellers -
FiveStreet
automatic
lead
follow-up
tool
for
quick
response
to
generated
leads -
Comprehensive
transaction
management
tools
with
a
visual
timeline
for
each
transaction -
Social
Connect
feature
automates
social
media
ad
creation,
streamlining
lead
generation
-
Social
RealGeeks
Best
for
maximizing
productivity
Starting
Price:
$299
per
month
Who
it’s
for
Suitable
for
single
agents,
teams,
and
brokerages
looking
for
a
comprehensive
marketing
and
website
solution
to
scale
their
business
effectively
Why
we
picked
it
RealGeeks
offers
a
dynamic
CRM
as
part
of
an
affordable,
all-inclusive
platform
that
includes
lead
gen,
IDX-enabled
websites.
Its
CRM
offers
real-time
client
activity
monitoring,
advanced
search
filtering,
immediate
notifications,
and
social
profile
integration
—
all
designed
to
enhance
agent
productivity.
The
RealGeeks
CRM
was
developed
using
industry
research
and
customer
feedback.
Along
with
its
full
array
of
real
estate
agent
tools
(IDX
websites,
property
valuation
tool
and
more),
RealGeeks
truly
are
the
“real”
ones
helping
you
optimize
your
real
estate
workflows.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Customizable
to
optimize
real
estate
workflows -
Real-time
activity
monitoring
for
immediate
lead
engagement -
Comprehensive
lead
filtering
options -
Integrated
notifications
for
prompt
follow-ups -
Social
media
integration
for
enhanced
lead
understanding
and
engagement
-
Customizable
Related
Articles
LionDesk
Best
for
AI
Lead
Generation
Starting
Price:
$25
per
month,
billed
annually
Who
it’s
for
Real
estate
professionals
and
brokerages
seeking
a
user-friendly,
feature-rich
CRM
with
unique
add-ons.
Why
we
picked
it
LionDesk
excels
in
providing
fundamental
CRM
features
along
with
innovative
additions
like
video
messaging
and
AI
assistant
Gabby.
Its
commitment
to
continuous
product
upgrades
and
responsive
customer
service
also
sets
it
apart.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Video
messaging -
AI
assistant
Gabby
for
automated
follow-ups -
Customizable
lead
management -
Overall
attractive
and
functional
user
interface
despite
a
full
suite
of
options
-
Video
Propertybase
Best
for
generating
new
leads
Starting
Price:
$79
per
user
per
month
Who
it’s
for
Ideally
suited
for
brokerages
due
to
a
minimum
requirement
of
10
users.
Why
we
picked
it
PropertyBase
stands
out
with
its
integration
of
IDX
and
a
Salesforce-based
CRM,
providing
real
estate
agents
with
up-to-date
MLS
listings
and
efficient
lead
management.
Its
strong
SEO
capabilities
and
lead
capture
tools
make
it
a
comprehensive
marketing
solution.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
IDX
integration
with
Salesforce-based
CRM -
Hyperlocal
SEO -
Built-in
lead
capture
tools
like
contact
forms
and
gated
pop-ups -
Lead
scoring
for
better
client
prioritization
-
IDX
Follow
Up
Boss
Best
for
custom
integrations
Starting
Price:
$69
per
user
Who
it’s
for
Agents
at
varying
levels
of
their
experience,
growing
teams,
and
solo
agents.
Why
we
picked
it
Follow
Up
Boss
stands
out
as
a
standalone
CRM,
focusing
solely
on
CRM
functionalities
without
other
marketing
features
common
in
other
platforms.
However,
where
it
lacks
in
robust-ness
it
makes
up
for
in
integrations:
Over
250
SaaS
applications
can
sync
with
Follow
Up
Boss,
making
it
perfect
for
those
who
want
a
highly
customizable
and
adaptable
tool
(and
don’t
mind
signing
in
to
a
bunch
of
different
accounts).
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Exceptional
integration
capabilities
with
different
platforms
like
WordPress
for
websites
and
Zillow
or
SmartZip
for
lead
generation -
Top-notch
flexibility,
giving
agents
the
freedom
to
choose
their
preferred
tool
integrations
-
Exceptional
Related
Articles
Sierra
Interactive
Best
for
tracking
ROI
Starting
Price:
$250
set-up
fee
+
$399
per
month
subscription
Who
it’s
for
Best
suited
for
real
estate
brokerages
and
agents
focused
on
obsessively
tracking
data
and
calculating
ROI
for
ongoing
marketing
strategy.
Why
we
picked
it
Sierra
Interactive
stands
out
for
its
comprehensive
approach
to
lead
management,
offering
a
CRM
that’s
not
just
about
storing
data
but
actively
engaging
and
nurturing
leads.
Its
focus
on
automation,
efficiency,
and
ROI
tracking
makes
it
a
powerful
tool
for
modern
real
estate
agents.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Fully
integrated
dialer
and
texting
with
Sierra
AI
for
quick
response
times -
Customizable
action
plans
for
automated
sequences
of
emails,
texts,
and
voicemails -
Extensive
activity
tracking
and
tagging
system
for
detailed
lead
management -
Search
activity
monitoring
to
understand
lead
preferences -
E-Alerts
and
market
updates
for
keeping
leads
informed
and
engaged
-
Fully
Best
for
nurturing
relationships
Starting
Price:
$38
per
month,
billed
annually
Who
it’s
for
Real
estate
agents
and
teams
who
want
a
comprehensive,
affordable
and
user-friendly
CRM
to
manage
contacts
and
enhance
business
productivity.
Why
we
picked
it
IXACT
Contact
positions
itself
as
a
smart
assistant,
focusing
on
simplifying
contact
management
and
automating
key
tasks.
Its
blend
of
intuitive
design,
automated
reminders
and
powerful
sync
capabilities
make
it
a
go-to
choice
for
real
estate
agents
aiming
to
streamline
their
workflows
and
improve
client
engagement.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Innovative
“Keep
in
Touch”
customizable
dashboard -
Rich
contact
profiles
add
personalized
touches
to
client
management -
Real-time
synchronization
with
Google,
Outlook
and
more -
Automated
email
marketing
&
lead
nurturing
tools;
suggest
marketing
plans
and
writes
newsletters
for
you -
Mobile
app
available
on
iPhone
and
Android
for
on-the-go
access -
Social
Stream
add-on
for
automated
social
media
posting -
Concierge
support
services
for
personalized
setup
and
ongoing
assistance
-
Innovative
Realvolve
Best
budget-friendly
option
Starting
Price:
As
low
as
$94
per
user
per
month
(paid
annually
for
their
Basic
plan);
Accelerate
plan
at
$99
per
month
Who
it’s
for
Ideal
for
buyer
and
seller
agents,
and
specifically
for
teams
who
want
automated
relationship
management.
Why
we
picked
it
Realvolve
shines
in
its
singular
dedication
to
optimizing
and
automating
real
estate
client
relationships.
It
provides
a
blend
of
simplicity
and
functionality
without
overwhelming
the
user
with
unnecessary
extras.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
‘Workflows’
feature
for
advanced
automation -
Extensive
library
of
pre-designed
workflows
for
various
real
estate
scenarios -
Template
creation
for
emails
and
social
media -
Integrated
calendar
and
activities
management
-
‘Workflows’
Wise
Agent
Best
for
solo
agents
&
small
teams
Starting
Price:
$27
per
month,
billed
annually
Who
it’s
for
Ideal
for
real
estate
agents
and
small
teams
looking
for
an
affordable,
feature-rich
CRM
with
excellent
customer
support.
Why
we
picked
it
Wise
Agent
is
celebrated
for
its
user-friendly
interface,
comprehensive
features,
and
exceptional
customer
support,
making
it
a
top
choice
for
real
estate
professionals.
It
offers
a
balanced
mix
of
essential
CRM
functionalities
and
advanced
marketing
tools
at
a
competitive
price,
addressing
the
specific
needs
of
real
estate
agents.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Easy
contact
management
with
enhanced
lead
profiles -
Transaction
tracking
tools
for
efficient
deal
management -
Customizable
dashboard
for
tailored
user
experience -
Extensive
integrations
for
a
more
versatile
and
customizable
platform
-
Easy
CINC
Best
for
brokerages
Starting
Price:
$900
for
solo
plans
to
$1,500
for
up
to
49
users;
brokerages
of
50+
users
inquire
for
custom
pricing
Who
it’s
for
High-performing
brokerages
and
agents
looking
for
targeted
lead
generation
and
comprehensive
CRM
solutions.
Why
we
picked
it
CINC
stands
out
for
its
advanced
demographic
targeting,
leveraging
Google
and
Meta
(Facebook
and
Instagram)
for
precision
lead
generation.
Its
focus
on
hyperlocal
marketing
and
behavior-driven
follow-ups
make
it
a
top
choice
for
real
estate
professionals.
Buying
Options
See
Details
-
Pros
+
ConsPros:
Cons:
-
Notable
features-
Hyperlocal
marketing
strategies
for
in-depth
understanding
of
client
preferences -
Seamless
integration
of
targeted
leads
with
DX
websites
and
CRM -
Marketing
automation
with
behavior-driven
follow-ups -
Smart
suggestions
for
optimizing
communication
and
conversion
strategies
-
Hyperlocal
Our
methodology
HousingWire
is
the
destination
for
industry
leaders
and
decision
makers
to
stay
informed
and
stay
ahead
of
what’s
going
on
in
the
constantly
evolving
U.S.
housing
industry.
To
determine
which
real
estate
lead
CRMs
are
best
for
industry
professionals,
HousingWire
analyzed
dozens
of
products
and
platforms,
viewed
demos
and
spoke
with
agents
on
our
team,
weighing
the
pros
and
cons
of
each
product
alongside
both
quantitative
and
qualitative
data
like
price,
notable
features,
ease
of
use,
return
on
investment,
client
support
and
customer
reviews.
We
crawled
the
web
so
you
don’t
have
to,
analyzing
a
wide
sampling
of
reviews
across
social
media,
the
Better
Business
Bureau
(BBB)
and
online
discussion
forums.
Frequently
asked
questions
-
What
is
the
best
CRM
for
real
estate
agents?When
it
comes
to
identifying
the
best
CRM
for
real
estate
agents,
the
answer
hinges
on
various
factors
including
the
size
of
your
team,
agency,
or
the
specific
needs
of
the
agent,
and
the
complexity
of
your
operations.
Industry
leaders
like
LionDesk,
CINC
and
Wise
Agent
consistently
rank
high
due
to
their
comprehensive
features,
ease
of
use
and
integration
capabilities.
For
those
seeking
a
balance
of
functionality
and
user-friendliness,
LionDesk
is
often
lauded
for
the
many
all-in-one
capabilities
that
come
with
a
$39
price
tag,
making
it
a
popular
and
budget-friendly
choice
among
real
estate
professionals. -
Do
real
estate
agents
use
CRMs?In
today’s
real
estate
world,
CRMs
are
more
than
just
prevalent;
they’re
essential.
Think
about
it:
they’re
the
go-to
database
for
managing
client
details,
keeping
tabs
on
interactions
and
communicating
with
leads
and
customers.
With
the
real
estate
industry
leaning
heavily
into
digital
tools,
CRMs
have
become
a
must-have.
They’re
key
for
agents
who
want
to
stay
ahead
of
the
game
and
keep
their
edge
in
a
competitive
market. -
What
should
I
look
for
in
a
real
estate
CRM?Selecting
the
best
CRM
for
real
estate
agents
requires
careful
consideration
of
several
key
factors:-
Compatibility
and
integration
with
your
existing
tools
and
platforms:
Your
CRM
should
play
nice
with
your
whole
suite
of
technology
(often
called
a
tech
stack).
If
you
already
rely
on
plugins,
apps,
softwares
and
APIs,
your
CRM
should
have
integrations
built
in
that
allow
you
to
transfer
data
seamlessly. -
User-friendly
interface:
An
easy-to-use
interface
should
be
non-negotiable.
You
want
something
that’s
intuitive,
so
you
can
hit
the
ground
running
without
a
tech
headache. -
Lead
management:
This
is
where
the
magic
happens.
Your
CRM
needs
top-notch
lead
tracking
and
nurturing
tools
to
turn
those
maybes
into
definites. -
Customizability:
Every
business
is
unique.
Your
CRM
should
let
you
tailor
it
to
your
specific
needs. -
Mobile
access:
Real
estate
never
sleeps,
and
neither
should
your
CRM.
Mobile-friendly
is
the
way
to
go
for
agents
always
on
the
move
between
showings,
open
houses,
listing
presentations
and
networking
events. -
Scalability:
The
CRM
should
grow
with
the
business,
accommodating
expanding
client
lists
and
changing
market
dynamics,
such
as
novel
marketing
techniques,
up-to-date
lead
funnels
and
AI-driven
automation
tools. -
Support
and
training:
Make
sure
your
CRM
provides
adequate
customer
support
and
training
resources
that
meet
you
where
you’re
at
and
teach
you
how
to
leverage
the
CRM’s
full
potential.
-
Related
