Real
estate
coach


Tom
Ferry
is
launching
a
new

artificial
intelligence
(AI)-powered
chatbot
that
is
specifically
designed
for

real
estate
professionals.

The
firm
describes

TomAI
as
a
“version
of

ChatGPT
trained
on
20+
years
proven-effective

real
estate
strategy
from
hundreds
of
the
industry’s
leading
coaches
and
thousands
of
market-dominating
agents.”

“TomAI
is
helping
me
more
than
any
other
AI
tool
out
there,”
Tracy
Duggan,
a
Memphis-based
agens
and
Tom
Ferry
coaching
client,
said
in
a
statement.
“It’s
truly
like
having
a
convo
with
a
coach
who
knows
exactly
what
I
need
to
hear
and
how
to
guide
me,
whether
it’s
at
8
a.m.
or
8
p.m.”

A
beta
version
of
the
tool
launched
in
August
2023
for
Tom
Ferry
coaching
clients.
The
full
launch
of
the
tool
was
announced
in
February
at
a
Tom
Ferry
coaching
event
in
Orlando.

In
light
of
the


National
Association
of
Realtors’

settlement
of
the

commission
lawsuits,
and
the
industry
and
business
practice
changes
that
may
result,
the
company
believes
this
is
the
perfect
time
to
launch
TomAI.

“The
most
important
thing
is
for

real
estate
agents
to
provide
value
and
demonstrate
it
at
scale,”
Ferry
said
in
a
statement.
“The
NAR
settlement
hasn’t
changed
that
—
it’s
just
made
it
non-negotiable.

“TomAI
is
a
24/7
value-demonstrating
machine.
It’s
a
partner
that
gives
you
the
data
and
info
that
consumers
care
about.
It
can
help
you
discover
what
sets
you
apart
from
the
competition
and
then
work
that
into
your
scripts,
presentations,
and
marketing
material.
TomAI
was
trained
on
the
strategies
that
work
for
my
high-level
clients,
the
stuff
that
has
billions
of
dollars
of
transactional
proof
behind
it.”
 

TomAI
is
currently
only
available
to
Tom
Ferry
coaching
clients.

“I’m
extremely
proud
of
all
the
ways
in
which
TomAI
has
been
helping
our
clients
to
navigate
these
challenges,
however
I
want
to
stress
the
fact
that
this
is
just
one
tool
in
the
entire
warehouse
of
tools
that
coaching
provides,”
Ferry
said.
“TomAI
is
the
perfect
supplement
to
coaching,
but
it
will
never
replace
the
one-on-one
guidance
and
community
support
that
we
pride
ourselves
on.”

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