Download these 9 real estate prospecting letter templates that actually work

By BrokerOwner.net April 22, 2024 Housing News

Do
you
remember
the
last
time
you
received
a
letter
in
the
mail,
in
an
envelope,
that
was
hand-addressed
to
you?
People
remember
snail
mail
simply
because
we
don’t
receive
much
of
it.
Emails
are
easily
forgotten,
end
up
in
the
spam
folder,
or
are
never
opened
at
all
—
but
a
letter
in
the
mail
ensures
you
occupy
your
audience’s
mindshare
for
much
longer.

Direct
mail
is
a
memorable
way
to
stand
out
among
cold
callers
and
social
media
influencers.
It’s
an
effective
strategy
to
add
to
(and
amplify)
your
other
prospecting
activities.
Check
out
these
nine
downloadable

real
estate
prospecting
letter
templates
to
help
you
make
an
impression
in
your
neighborhood
or
zip
code.

Summary

The
hyper-local
agent
letter

Audience:
Your
own
neighborhood

Format:
Typed
letter
in
an
envelope
or
handwritten
note

Send
this
letter
to
your
neighbors
—
letting
them
know
they
have
a
knowledgeable
agent
living
right
in
their
own
neighborhood.
This
is
especially
effective
if
you’re
newly
licensed,
just
moved
to
a
new
area,
or
simply
as
an
introduction
if
you’ve
haven’t
previously
told
your
neighbors
that
you’re
in
the

real
estate
industry.

If
you
opt
for
the
handwritten
note
option,
I’d
shorten
this
by
removing
the
last
paragraph
and
jumping
straight
from
the
data
to
the
closing
sentence.

Dear (first name), I know we are neighbors, yet I wanted to formally introduce myself and let you know I am a resource available to you! My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. I live over on (your street) and know this neighborhood inside and out. Last year, there were (number) homes sold here, and the average selling price was (dollar figure). (If you have any homes you personally sold in the neighborhood, include those here). Please think of me as your go-to resource for all things real estate. I would be happy to give you an equity analysis and let you know how much equity you have in your home. I can also provide expert advice about renovations and the potential return on investment — where to get the biggest bang for your buck — or simply answer any questions you have about the market. Call or text me with any real estate questions! Sincerely, (your name) (your brokerage) (your phone number) (your email)

The
just
sold
letter

Audience:
Homeowners
around
a
property
you
recently
sold

Format:
Postcard
or
typed
letter
in
an
envelope

The
“just
sold
letter”
is
a
spin
on
the
traditional
“just
sold”
postcard,
which
is
a
format
I
still
suggest.
I’d
suggest
A/B
testing
both
formats
and
tracking
which
one
yields
more
responses.
With
Wise
Pelican,
you
can
try
both
—
it’s
a
fantastic
resource
for
beautifully
designed
postcards
and
letters.
All
postcards
are
high-gloss
and
printed
in
full-color
on
both
sides
on
oversized
(6-inch
x
9-inch)
heavy
card
stock.

Wise
Pelican
pricing
varies
by
quantity,
but
500
printed
postcards
shipped
to
you
will
cost
46
cents
each.
The
same
quantity
of
printed,
inserted,
stamped
and
mailed
letters
are
$1.38
each.

Check
out
Wise
Pelican

Typically,
you’d
mail
the
just
sold
letter
to
homeowners
who
live
around
a
property
you
just
helped
your
client
to
sell.
However,
you
can
get
creative
with
these.
You
can
absolutely
send
this
type
of
mailer
to
homeowners
around
a
recently
sold
property
that
someone
else
sold
—
but
make
sure
you
adjust
the
language
and
ensure
it’s
clear
you
were
not
the
listing
agent.
Better
yet,
get
permission
from
the
listing
agent
to
do
a
mailer
around
their
sold
listing,
if
possible.

For
postcards,
use
the
best
exterior
photo
of
the
property
if
you
were
the
listing
agent
or
take
your
own
photo
of
the
property
from
the
street
if
you
were
not
the
agent.
You’ll
want
to
include
the
list
price,
sale
price,
and
days
on
market.
If
there
were
multiple
offers,
you
may
also
want
to
include
how
many
were
received.
Always
include
your
contact
information
and
a
call
to
action,
such
as
an
offer
for
a
free
home
valuation.

For
letters,
use
the
template
below:

Dear (first name), I’m (your name), a real estate professional with (brokerage). Great news! Your neighborhood is hot! Your neighbors at (address) just sold their property for (sale price). It was listed at (list price) and sold well above the asking price. We negotiated to get the sellers the highest price possible. There are still plenty of buyers interested in this area. In fact, we had (number) offers, which means there are still ready, willing, and qualified buyers eager to make an offer! Are you or any of our neighbors thinking about selling? Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners. In this complimentary meeting, we’ll go through your property, and I’ll give you my expert recommendations on repairs to make, renovations that’ll provide the best return, and, of course, a current market valuation of your property. If this would be helpful to you, give me a call or send me a text, and we’ll schedule it! Sincerely, (your name) (your brokerage) (your phone number) (your email)

The
just
listed
letter

Audience:
Homeowners
around
a
property
you
recently
listed

Format:
Postcard
or
typed
letter
in
an
envelope

Like
the
“just
sold”
mailers,
“just
listed”
letters
or
postcards
are
sent
to
homeowners
around
a
recently
listed
property.
The
goal
of
this
type
of
letter
is
to
promote
a
new
listing
in
the
neighborhood,
to
position
yourself
as
the
expert
by
providing
information
about
the
listing,
and
to
find
more
business.
Homeowners
may
know
someone
who
could
be
a
buyer,
or
they
could
be
impressed
with
your
proactive
marketing
approach
and
decide
to
talk
to
you
about
listing
their
home.

You
can
use
other
agents’
listings
here,
but
be
careful
not
to
imply
that
you’re
the
agent.
I
recommend
getting
permission
from
the
listing
agent
first.

A
postcard
works
fine
here,
yet
a
letter
in
an
envelope
is
more
impactful.
Wise
Pelican
can
help
with
postcards
and
letters
for
these
mailers,
too.

Dear (first name), I’m (your name), a local real estate professional with (brokerage). I’m sure you’ve seen the for sale sign in the yard at (address). This property is currently listed for (asking price) and came on the market on (listing date). You have a very cool and unique opportunity to choose your new neighbors! Who in your life might be looking for a new home? Who would you like to have as your neighbor? If anyone comes to mind, please call or text me right away at (phone number). Properties in this area are selling very quickly, so I wouldn’t want your friend or family member to miss out. Sincerely, (your name) (your brokerage) (your phone number) (your email)

Check
out
Wise
Pelican

The
golden
letter

Audience:
Homeowners
in
the
neighborhoods
your
buyers
are
interested
in

Format:
Typed
or
handwritten
letter
in
an
envelope,
handwritten
address,
short
and
sweet

A
golden
letter
is
a
helpful
tool
when
searching
for
an
off-market
property
for
your
buyers.
Many
of
us
are
in
sellers’
markets
with
very
low
inventory.
Buyer’s
agents
who
can
find
their
clients
a
home
that’s
not
even
on
the
market
are
instant
heroes.
What
a
great
way
to
receive
referrals
for
life!

While
some
agents
choose
to
handwrite
these,
it
can
be
time-consuming.
We
love
Handwrytten
as
a
service
that
convincingly
mimics
handwritten
letters.
I’d
highly
recommend
leveraging
Handwrytten
to
write
your
golden
letters
for
you!
It
even
integrates
with
commonly
used
tools
like

Salesforce,

Follow
Up
Boss
and

Hubspot
so
you
can
easily
target
your
existing
contact
lists.

Cards
from
Handwrytten
start
at
$3.25
and
most
are
available
for
$3.75
plus
postage.
You
can
save
a
bundle
by
signing
up
for
a
monthly
subscription.
They
even
provide

25

Real
Estate
Handwritten
Notes
Samples
on
their
blog,
plus
an
AI
Copy
Writing
Assistant
to

Check
out
Handwrytten

You
will
also
hear
agents
say
you
can
send
these
to
any
neighborhood,
regardless
of
whether
you
have
an
actual
buyer.
While
that’s
technically
true,
I
think
it’s
much
easier
and
more
natural
to
focus
on
targeting
areas
where
your
buyers
are
actively
looking.
If
you
don’t
have
active
buyers,
ask
around
the
office.
I’m
sure
someone
in
your
office
has
a
buyer
struggling
to
find
the
right
property.

Dear (first name), I’m (your name), a local real estate professional with (brokerage). I’m currently working with a very well-qualified buyer who is eager to move into this lovely neighborhood. Inventory is extremely low, and the competition is fierce. I would love to find them a home that is not yet on the market! Are you considering selling your property? If so, please call or text me at (phone number). I’d be happy to email you a copy of their pre-approval letter. Thank you! Sincerely, (your name) (your brokerage) (your phone number) (your email)

The
‘for
sale
by
owner’
or
FSBO
letter

Audience:
For
sale
by
owners

Format:
Typed
letter
in
an
envelope,
handwritten
address

For
sale
by
owner
sellers
are
typically
very
cautious
around

real
estate
agents.
They
believe
they
can
sell
their
own
property
without
any
help,
yet
the
vast
majority
end
up
hiring
a
listing
agent.
The
goal
in
prospecting
FSBO
sellers
is
to
be
that
agent.

How?
Provide
a
ton
of
value
upfront,
let
them
dictate
the
time
frame,
and
stay
in
touch.
That
way,
when
the
time
is
right
for
them
to
hire
a

real
estate
agent,
you’re
their
first
choice.

This
letter
template
is
full
of
value,
specifically
targeted
toward
for-sale-by-owners
(FSBOs).
Of
course,
you
can
edit
the
list
of
services
offered
as
needed
to
make
it
your
own.
Bonus:
If
you
have
testimonials
from
past
clients
who
started
as
FSBOs,
those
would
make
a
good
insert
to
include
in
the
envelope.

Dear (first name), I’m (your name), a local real estate professional with (brokerage). I know you are selling your own property and are not interested in listing with a real estate agent. I completely respect that. I also know that many For Sale By Owner sellers hit a point where they aren’t sure what to do. Perhaps they don’t receive strong enough offers or struggle to address issues that arise at home inspection. My goal is to become your trusted resource if you ever have real estate questions. Here are a few services I offer For Sale By Owner sellers, all at no cost or obligation: • Hosting an open house for you • Door knock the neighborhood and invite your neighbors – and their friends – to the open house • Providing a list of safety tips • Completing a comprehensive market analysis so as to give you a second opinion on the listing price • Recommending any repairs or improvements to increase the value of your property Please call or text me at (phone number) if you’d find any of these services valuable or if you’d simply like me to come over and preview the property for my buyers. Thank you! Sincerely, (your name) (your brokerage) (your phone number) (your email)

The
expired
listing
letter

Audience:
Expired
sellers

Format:
Handwritten
note
on
a
folded
notecard,
in
an
envelope,
handwritten
address

For
each
newly
expired
listing,
tens
(if
not
hundreds)
of
agents
are
calling
the
homeowner,
and
most
say
the
exact
same
thing.
Why
not
stand
out
by
sending
a
handwritten
note
on
nice
stationery?
For
an
even
bigger
impact,
drive
over
to
the
home,
knock
on
the
door,
and
leave
the
note
at
their
door
if
they’re
not
home.
This
one’s
short
and
sweet
to
give
you
enough
room
in
the
card.

Definitely
include
a
business
card
in
the
envelope,
as
your
information
won’t
be
printed
on
the
letter
itself.

Dear (first name), I saw your listing just expired. Are you still interested in selling? Please call or text me to set up time for us to meet. I’ll be happy to discuss how we can get your property sold. Thank you, (your name) (your phone number)

The
tenant
or
renter
letter

Audience:
Renters

Format:
Typed
letter
in
an
envelope,
handwritten
address

Educating
renters
about
the
benefits
of
homeownership
and
busting
myths
is
a
proven
strategy
for
converting
tenants
into
buyers.
Send
this
letter
to
apartment
complexes
and
past
rental
clients
you’ve
worked
with.

If
you
want
to
think
outside
the
box,
consider
partnering
with
an
ambitious
insurance
agent
who
offers
both
rent
and
homeowners
insurance.
They’ll
have
a
database
of
renters
you
can
mail
to,
and
you’ll
likely
be
able
to
split
the
cost
of
the
mailing!

Dear (first name), I’m (your name), a local real estate professional with (brokerage). I know you’re currently renting. Many renters I talk to wish they could buy a home but don’t think it’s possible. I’d like to share some useful information to help you decide if buying a home this year is the right option for you: • You do not need to put down 20%. There are loan programs available that allow as little as 3.5% down. • House-hacking is a great way to build wealth and pay down your mortgage. It entails buying a multi-family property, living in one unit, and renting out the other units. • In late 2023, the Federal Reserve reported that between 2019 and 2022, the median net worth of a homeowner had grown to reach $396,200 versus $10,400 for renters and other non-homeowners; and that homeowners’ average net worth had grown to $1.5 million compared to just $154,900 for renters and other non-homeowners Call or text me at (phone number) with any questions. If you’re ready to take the next step, we’d simply schedule a buyer consultation and I’ll walk you through the entire buying process — start to finish. Sincerely, (your name) (your brokerage) (your phone number) (your email)

The
investor
letter

Audience:

Real
estate
investors

Format:
Typed
letter
in
an
envelope,
handwritten
address

While
the
average
homeowner
moves
once
every
seven
years,
investors
buy
and
sell
much
more
frequently
—
sometimes
buying
multiple
properties
each
year.
Targeting
investors
and
tailoring
your

real
estate
prospecting
letters
to
their
needs
and
is
very
smart.
They
could
be
looking
to
acquire
more
properties,
do
a
1031
exchange,
or
sell
everything
and
retire.
You’ll
never
know
unless
you
ask.

Edit
this
as
needed,
so
it
accurately
reflects
your
own
areas
of
service.
If
you
have
them,
I
would
also
include
an
insert
with
any
testimonials
you
have
from
investor
clients.

Dear (first name), I’m (your name), a local real estate professional with (brokerage). I work with many investors and want to introduce myself as a resource to you. We help real estate investors with everything from finding new tenants to acquiring more properties to expertly handling 1031 exchanges. What are your current real estate needs? If you’re in the market now, what types of properties are you looking for? How can I help? Call or text me at (phone number). I would be happy to be a resource for you. Sincerely, (your name) (your brokerage) (your phone number) (your email)

The
open
house
neighbor
preview
letter

Audience:
Neighbors
of
an
upcoming
open
house

Format:
Postcard
or
typed
letter
in
an
envelope,
handwritten
address

The
delivery
of
this
letter
will
need
to
be
timed
appropriately
since
you’ll
want
to
make
sure
the
letters
arrive
a
few
days
before
the
open
house
happens.
Hosting
an
exclusive
neighbor
preview
the
hour
before
your
public
open
house
accomplishes
a
few
things:
it
makes
the
neighbors
feel
special,
gives
them
permission
to
be
nosy,
and
allows
you
more
face
time
with
future
potential
sellers
while
demonstrating
to
them
that
you
go
above
and
beyond
for
your
seller
clients.

Adding
teaser
photos
of
the
home’s
interior
can
help
to
pique
neighbors’
interested.
We
are
all
a
bit
nosey
by
nature
so
a
postcard
or
letter
than
includes
images
can
help
boost
attendance.
You
can
order
preview
postcards,
letters
and
a
more
broad
open
house
invitation
postcard
to
send
to
your
sphere
of
influence
at
Wise
Pelican.

Check
out
Wise
Pelican

Dear (first name), I’m (your name), a local real estate professional with (brokerage). I will be hosting an open house at (address) this upcoming (day and time). You are cordially invited to attend an exclusive neighbor preview before the public open house! I love meeting the neighbors around my listings to get the inside scoop and find out all the exciting things you love about living here. Please come by anytime between (times) before the public open house begins at (time). Hope to see you there! Sincerely, (your name) (your brokerage) (your phone number) (your email) P.s. Apologies in advance for the extra traffic on the street!

When
you’re
developing
your
prospecting
plan,
incorporate
some
of
these

real
estate
prospecting
letter
templates
to
round
out
your
strategy.
They’ll
help
you
capture
and
sustain
mind-share,
reach
new
potential
clients,
and
increase
your
local
presence.

Do
you
have
a
tried-and-true
real
prospecting
letter
template,
copy
or
provider
that
has
worked
for
you
or
a
tip
about
timing,
delivery
or
style?
Please
share
it
in
the
comments!

About
Ashley
Harwood

Ashley
Harwood
began
her

real
estate
career
in
2013
and
built
a
six-figure
business
as
a
solo
agent
before
launching

Move
Over
Extroverts
in
2018.
She
developed
training
materials,
classes,
and
coaching
programs
for
her
fellow
introverts.
Ashley
currently
serves
as
Director
of
Agent
Growth
for
three
Keller
Williams
offices
in
the
Boston
metro
area.
She
is
the
creator
of
The
Quiet
Success
curriculum
and
has
taught
thousands
of

real
estate
agents
across
the
country,
has
been
a
guest
speaker
at
top
industry
events,
and
has
been
named
a
leading

real
estate
coach
by
prominent
industry
publications.

Read More

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Real Estate Broker/Agency News

Download these 9 real estate prospecting letter templates that actually work

The
hyper-local
agent
letter

The
just
sold
letter

The
just
listed
letter

The
golden
letter

The
‘for
sale
by
owner’
or
FSBO
letter

The
expired
listing
letter

The
tenant
or
renter
letter

The
investor
letter

The
open
house
neighbor
preview
letter

About
Ashley
Harwood

Related

Leave a Reply Cancel Reply

Featured News

Zillow News

Recent News

Truth Delta: Opinion & Editorial

Leaderboard

The hyper-local agent letter

The just sold letter

The just listed letter

The golden letter

The ‘for sale by owner’ or FSBO letter

The expired listing letter

The tenant or renter letter

The investor letter

The open house neighbor preview letter

About Ashley Harwood

Related

Leave a Reply Cancel Reply

Featured News

Zillow News

Recent News

Truth Delta: Opinion & Editorial

The
hyper-local
agent
letter

The
just
sold
letter

The
just
listed
letter

The
golden
letter

The
‘for
sale
by
owner’
or
FSBO
letter

The
expired
listing
letter

The
tenant
or
renter
letter

The
investor
letter

The
open
house
neighbor
preview
letter

About
Ashley
Harwood