Industry
veteran Adam
O’Daniel is
transitioning
to Guild
Mortgage as
senior
vice
president
and
chief
marketing
officer,
a
newly
created
role,
after
about
two
years
at Open
Mortgage,
the
company
announced
on
Tuesday. 

“We’re
going
to
expand
Guild’s
brand
presence
nationally,
deliver
best-in-class
marketing
tools,
technology
and
support
for
our
sales
teams,
and
infuse
a
culture
of
creativity
and
collaboration
across
the
brand,”
O’Daniel
said
in
a
statement. 

California-based
Guild,
a
purchase-focused
lender
with
a
distributed
retail
model,
has
engaged
in mergers
and
acquisitions
to
expand
its
footprint
across
the
country. 

In
the
third
quarter,
the
company
originated
$4.3
billion
in
mortgages,
down
4%
compared
to
the
previous
quarter.
But
the
lender’s
gain-on-sale
margin
rose
22%
in
the
period,
and
it
delivered
a $54.2
million
net
income from
July
to
September,
up
47%
compared
to
the
previous
quarter. 

According
to
Guild,
O’Daniel
will
“spearhead
the
company’s
marketing
and
communications
initiatives
to
expand
Guild’s
brand
presence
nationally,
support
the
company’s
growth,
and
foster
a
culture
of
creativity
and
collaboration.”  

The
executive
has
more
than
15
years
of
experience
in
the
mortgage
and
financial
services
industry.
Before
joining
Guild,
he
was
Open
Mortgage’s
senior
vice
president
of
marketing,
responsible
for
branding
and
communications.
He
also
served
in
marketing
and
communications
leadership
at Movement
Mortgage. 

“He
has
a
successful
track
record
of
building
high-performing
marketing
teams
in
the
mortgage
industry
by
focusing
on
brand
storytelling,
borrower
education,
social
media
and
innovation,”
Terry
Schmidt,
CEO
of
Guild
Mortgage,
said
in
a
statement. 

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