The


National
Association
of
Realtors
(NAR)
has
a
new
chief
marketing
and
communications
officer.
The
trade
group
announced
Tuesday
that
Suzanne
Bouhia
would
lead
NAR’s
marketing
and
communications
group
starting
Dec.
11.

Bouhia
is
joining
NAR’s
senior
vice
president
team,
which
is
responsible
for
supporting
NAR’s
CEO.

“It
is
my
privilege
to
help
shape
NAR’s
perspective
and
amplify
the
voice
of
its
1.5
million
members
within
the
real
estate
industry
and
beyond.
I
look
forward
to
building
upon
NAR’s
strong
legacy
of
empowering
its
members,”
Bouhia
said
in
a
statement.

With
more
than
25
years
of
experience,
Bouhia
is
a
marketing
and
communications
veteran.
She
joined

Ernst
&
Young
two
decades
ago
and
most
recently
served
as
their
chief
communications
officer
for
the
Americas
and
co-led
its
brand
marketing
communications
function.
She
previously
served
as
Ernst
&
Young’s
America’s
Internal
Communications
and
People
Engagement
Leader.

Earlier
in
her
career,
Bouhia
was
the
national
director
of
marketing
and
communications
for

Reznick
Group,
which
is
now
known
as

CohnReznick.

“As
NAR
moves
into
its
next
chapter,
Suzanne
will
play
a
critical
role
overseeing
these
essential
functions
within
our
organization,”
Nykia
Wright,

NAR’s
interim
CEO,
said
in
a
statement.
“I
look
forward
to
working
closely
with
Suzanne
to
continue
to
communicate
NAR’s
perspective
with
key
audiences,
maintain
our
role
as
a
positive
force
in
the
real
estate
industry,
and
empower
our
members
who
are
working
every
day
to
help
their
clients.”

Bouhia
is
joining
NAR
during
a

challenging
period
for
the
trade
group
as
it
faces
multiple
class-action
antitrust
lawsuits
dealing
with
how
real
estate
agents
are
compensated.
The

commission
lawsuits
take
aim
at
NAR’s
Participation
Rule,
which
requires
listing
agents
to
make
a
blanket
offer
of
compensation
to
the
buyer’s
agent
in
order
to
list
the
property
on
the
MLS.

The
trade
group
also
had
its
fair
share
of
drama
earlier
this
year,
when
a

New
York
Times
story
revealed
several
complaints
of
alleged
sexual
harassment
against
then-NAR
president
Kenny
Parcell.
The
allegations
led
to

Parcell’s
resignation
in
late
August,
resulting
in
Tracy
Kasper
taking
the
helm
nearly
three
months
earlier
than
planned.

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