The


National
Association
of
Mortgage
Brokers
(NAMB)
announced
a
partnership
with
artificial
intelligence
(AI)-based
video
marketing
platform


Roomvu
to
provide
mortgage
brokers
with
marketing
tools.

The
new
partnership
will
make
digital
marketing
easier
for
NAMB
members
to
market
their
services
with
automation
tools
to
create
content
and
distribute
newsletters,
the
association
said.

“This
partnership
represents
a
significant
milestone
in
our
mission
to
empower
professionals
with
tools
that
drive
success
and
market
leadership,”
Sam
Mehrbod,
CEO
of
Roomvu,
said
in
a
statement.

“We’re
committed
to
delivering
exceptional
value
to
NAMB
members,
enhancing
their
digital
marketing
capabilities,
and
contributing
to
the
industry’s
overall
growth
and
success.”

With
the
partnership,
NAMB
members
will
receive
a
20%
discount
on
Roomvu
services. 

“Their
innovative
marketing
technology
is
easy
to
use
and
is
proven
to
move
the
needle
in
our
industry.
NAMB
members
and
the
entire
industry
will
benefit
from
using
their
solutions,”
NAMB
President
Valerie
Saunders
said
in
a
news
release.

Effective
digital
marketing
has
become
a
priority
for
loan
originators
as
elevated
interest
rates,
persistently
high
home
prices
and
lack
of
inventory
have
created
a
challenging
landscape
for
homebuyers.

“Networking
has
always
been
a
key
component
to
drive
growth
and
fostering
true
community
with
your
referral
partners
and
your
sphere
of
influence,”
Shane
Kidwell,
CEO
of

Dwell
Mortgage,

said
recently
in
emphasizing
the
importance
of
digital
marketing. ”So,
you
have
to
be
intentional,
you
have
to
be
very
strategic
—
understanding
the
audience
that
you’re
going
after
and
leveraging
it
as
a
social
networking
platform.”

The
NAMB
is
affiliated
with
12
state
associations
and
represents
the
interests
of
more
than
993,000
licensed
and
registered
mortgage
originators,
as
well
as
68,000
licensed
mortgage
broker
and
mortgage
lender
businesses,
according
to
its
website.

Roomvu
is
backed
by
REACH,
the
venture
capital
arm
of
the


National
Association

of
Realtors
(NAR).
Roomvu
claims
that
more
than
100,000
real
estate
agents
are
preparing
their
local
social
media
content
on
the
platform. 

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